Recently, Zhao Hua (pseudonym) reported to Qilu Evening News · Qilu One Point that he had purchased the Wangyue City real estate in the city located in the Nanbeikang area of Jinan in the early stage, and the pre-sales team suddenly withdrew, and the docking real estate consultant also left the project, very worried that the sales change would cause the risk of house delivery.
In this regard, the relevant person in charge of Wangyue City in the city said that due to the suspension of poor sales and marketing, the owners who bought the house in the early stage will implement it in accordance with the contract, and as for how to start it in the later stage, they are still waiting for the solution to be studied.
Zhao Hua told reporters that he bought a three-bedroom apartment from Wangyue City in the city last year. "Passing by the marketing center of Wangyuecheng in the city, I saw that the sales office was deserted, and I went to inquire to know that the project had been significantly adjusted, and the sales team had left the site in the early stage. Consult the sales staff of the docking, and the other party said that he is no longer in the project, and the details and specific progress of the house must be consulted by the staff of the city's urban investment.
The reporter came to the marketing center of Wangyue City in the city located at the southwest corner of the intersection of Nankang Road and Beikang Road, and the outdoor sign of "Wangyue City in the City South City Real Existing House" is very conspicuous. The entire sales office is relatively deserted, except for three staff members and one security guard, only some hardware facilities such as sand table and rest area.
From several reception staff, it was learned that there are a total of 14 buildings in Wangyue City in the city, all of which are 18-story buildings, and they are currently available. "On sale is the north 1, 2, 3, 4 four buildings, 95-145 square meters, the end of the year, simple delivery, the price per square meter 15,000-18,000 yuan."
When asked about related supporting facilities and other issues, the reception staff was not familiar enough, and a staff member told reporters that they were the property personnel of the city's urban investment property, and the sales team would enter the market after the end of July or early August. It would be more reliable to come back in mid-August for specific information.
When the reporter asked about the sale of the real estate last year, she said, "Last year, I sold some of the houses in buildings 1-4, but the early team has withdrawn." At that time, it was a tripartite cooperation between Vanke, Zhongyuan and Shizhong Chengtou, and later the other two parties withdrew, and Shizhong Chengtou is currently in charge. ”
When asked about the difference between the houses sold in the early stage and the houses that were resold in the later stage, a staff member said, "They are all delivered at the end of 2024, and the prices are the same."
At the Wangyue City construction site in the city, the reporter saw through the iron fence that the real estate had been capped, the façade had been completed, and the ground was full of weeds and messy mounds of soil.
The reporter learned that on April 29, 2023, Wangyue City in the city will be opened to the market, and as of April this year, real estate marketing has been suspended, and it has taken about a year in the middle.
Some industry insiders said that in the early stage of the project, the main state-owned enterprise endorsement, all the output is the city's urban investment, highlighting the quality and steady payment ability of state-owned enterprises, emphasizing the financial strength of state-owned enterprises, stronger product operation and more refined management capabilities, and publicizing that state-owned enterprise developers pay more attention to social responsibility and social impact.
It is reported that the developer of Wangyue City in the city is Jinan Zhongjin Real Estate Co., Ltd., and the industry insider also said that although it is called Wangyue City in the city, the Jinan Vanke team is responsible for marketing work, and has carried out some activities in the early stage, and the formation is quite large.
Zhao Hua, a buyer, said that she lived in Nancheng, and the sales office was very popular in the early stage, "I went to see the sales office and model room last year, and said that it was the real estate in the city, Vanke was selling houses, and signed Vanke Property, and I felt that it was more secure to buy it." I didn't expect the sales office to be closed later. ”
The reporter learned from the Jinan Residential and Real Estate Information Inquiry Platform that there are currently 4 buildings and 322 houses in Wangyue City in the city to obtain pre-sale certificates, and the actual online signature shows that there are only 7 sets.
According to Tianyancha, Jinan Zhongjin Real Estate Co., Ltd. was established in 2019 and is an enterprise mainly engaged in the real estate industry. At the beginning of its establishment, Jinan Zhongjin Real Estate Co., Ltd. was composed of three shareholders: Jinan Zhongbo Real Estate Co., Ltd., Jinan Mingwan Real Estate Co., Ltd., and Shandong Iron and Steel Group Real Estate Co., Ltd., with shares of 30%, 30% and 40% respectively. In 2023, Jinan Mingwan Real Estate Co., Ltd. and Shandong Iron and Steel Group Real Estate Co., Ltd. will withdraw from the shareholder sequence successively, while Jinan Zhongbo Real Estate Co., Ltd. will become 100% of the controlling shareholders.
The system also shows that the controlling shareholder, Jinan Zhongbo Real Estate Co., Ltd., is 100% owned and controlled by Jinan Zhongzhong Holding Group Co., Ltd.; Jinan Zhongcheng Holding Group Co., Ltd. is 79.6078% owned by Jinan Zhongcheng Investment Group Co., Ltd.
According to the public information of Wangyue City, Jinan Zhongcheng Investment Group has developed 18 housing construction projects, built more than 21 schools, built a total area of about 2 million square meters, and built 82 municipal roads of 23.28 kilometers. It is responsible for the construction and upgrading of the entire area, and is committed to making architecture a carrier of a better life.
According to the land information published by the Jinan Public Resources Trading Center, in the land auction on December 9, 2019, Jinan Zhongjin Real Estate Co., Ltd. won the A-1 and B-7-1 plots west of Provincial Highway 103 in the Nanbeikang Area at a total price of 1.283 billion yuan. According to the disclosed information, the above-mentioned two plots of land are mainly planned for residential buildings of 18F-24F, and the two plots of A-1 and B-7-1 are to be sold together, which are intended to be used for the first phase of resettlement housing of the Dajian Gou Comprehensive Renovation Project in Shizhong District. All the above-ground residential properties were repurchased by Jinan Zhongzhong Holding Group Co., Ltd. at a price of 16,300 yuan / square meter.
According to the Jinan Residential and Real Estate Information Inquiry Platform, the four buildings that have obtained the pre-sale certificate for the resettlement housing construction project of the A-1 plot in Nanbeikang are the four buildings that were sold in the early stage of Wangyue City in the city.
Poor sales, marketing pauses It is still waiting for the study protocol to be launchedIn response to the suspension of sales in Wangyue City in the city, the reporter learned from the investigation that Wangyue City in the city is a resettlement project reserved by the city's urban investment reserves, with more small units planned, plus about 140 square meters. It is reported that there is some cooperation between Chengtou and Jinan Vanke, and Vanke will begin to intervene at the beginning of 2023, open around December, and end the cooperation in April this year.
When it comes to why the real estate marketing is withdrawn, the relevant person in charge said that the property market is not good, the sales volume and price are not up to expectations, and the project has not started, the site has not progressed, and the buyers have questioned it very much, "a total of one or twenty suites have been sold."
Subsequently, the reporter interviewed the relevant person in charge of the city's urban investment, and he said that the city's Wangyue City was indeed a resettlement project in the early stage, and the later use has been changed, and the relevant pre-sale certificate has been obtained; The pre-marketing is the responsibility of the Jinan Vanke team, and due to poor sales, the marketing has been suspended, and the owner of the house can follow the contract. Talking about how to solve the problem in the later stage of the project, the person in charge said, "It is still being studied, and we will deal with it after there is a definite plan."
(Qilu Evening News · Qilu One Point Client Liu Wanxin Jinan Report)