On July 23, the 2024 Bird's Nest Industry Annual Conference and the Inaugural Conference of the "Global Bird's Nest Industry Community" hosted by the National Bird's Nest Committee were held in Beijing. With the theme of "Seeking Change and Creating a New Bureau", the conference discussed how the industry can enter the 100 billion market in 3-5 years and move towards the next decade of high-quality development. At the meeting, Xiaoxian Stew won the 2024 National Swallow List "Innovation Leading Brand" and "Industry Scientific Research Contribution Enterprise" by virtue of a number of innovative achievements and continuous scientific research exploration. Lin Xiaoxian, Founder, Chief Product Officer and Chief Sustainability Officer of Xiaoxian Stew, won the "Industry Leader of the Year".
Xiaoxian Stew won the three major awards of the 2024 National Swallow List
At the conference, the "Global Bird's Nest Industry Community" was officially established, and Xiaoxian Stew, as a representative of the industry's leading enterprises, took the lead in joining the community to jointly promote the high-quality development of the industry. At the same time, Lin Xiaoxian, Founder, Chief Product Officer and Chief Sustainability Officer of Xiaoxian Stew, shared the theme of "Innovation Drives High-quality Growth and Leverages the 100 Billion Bird's Nest Market", sharing with colleagues in the industry the new opportunities in the big health industry and the exploration direction of the high-quality development of the industry based on market opportunities. In the future, we hope to lead and promote the modernization and mainstreaming of Chinese tonic with continuous standard innovation, scientific research innovation, product and service innovation, and create a 100 billion bird's nest market.
Xiaoxian Lin, Founder, Chief Product Officer and Chief Sustainability Officer of Xiaoxian Stew, was invited to attend and deliver a keynote speech
01 The industry has formed an international consensus on the origin
Xiaoxian stew actively promotes the construction of standardization
At the meeting, Ma Zengjun, President of the National Federation of Urban Agricultural Trade Centers and Chairman of the National Swallow Committee, said: "In the next ten years, the industry will enter the era of knowing that you can buy and consume with confidence, the era of quality and the era of symbiosis and win-win, and within 3 to 5 years, the volume of the bird's nest industry will move from 10 billion to 100 billion. At the same time, he specifically mentioned in his speech: "We should now continue to divide the quality into different levels, and use the standardization to create a brand era, and to do quality is actually to make a brand, leading the bird's nest industry to develop in the direction of multi-level, multi-category and multi-style." ”
Ma Zengjun, President of the National Federation of Urban Agricultural Trade Centers and Chairman of the National Yan Committee
With the establishment of the global bird's nest industry community, the participants will continue to promote the construction of standards in the future and promote the high-quality development of the industry with standards. Li Geng, professor and doctoral supervisor of Guangzhou University of Chinese Medicine, said that China is a major consumer of bird's nest, and it is very important for the bird's nest industry to establish mutual recognition of standards between the core producing countries and consumer countries of bird's nest. Dr. Li Geng said, "In May, the Bird's Nest Origin Classification was officially released, which is designed with reference to the globally recognized wine origin classification. More importantly, this standard was led by China, including the bird's nest associations of Indonesia, Malaysia, Thailand and Viet Nam. In the future, we hope to promote this standard into an ISO standard."
It is understood that the "Bird's Nest Origin Classification" standard was released in May this year, initiated and led by Xiaoxian Stew, jointly drafted by the bird's nest industry associations and authoritative institutions of China, India, Malaysia, Thailand and Vietnam, and officially released by the National Federation of Urban Agricultural Trade Centers, marking the bird's nest industry into the "era of production areas", which is of epoch-making significance. Prior to this, Xiaoxian stew has been explored and practiced for many years. In order to provide users with better quality products, Xiaoxian Stew continues to explore the source of bird's nest, and has gone deep into the tropical rainforests of Malaysia and Indonesia several times over the years to communicate and learn from relevant local professional institutions and experts. In addition, Xiaoxian Stew has also repeatedly crossed borders and crossed borders to Bordeaux red wine producing areas in Europe to exchange advanced experience in more mature industries. Finally, the division of production areas based on the characteristics of the bird's nest industry itself was formed, and it took the lead in practicing the application. Taking Xiaoxian Stew Kaliman Star series products as an example, its raw materials are selected from the exclusive signed exclusive bird's nest houses in the three major bird's nest premium production areas of Kalimantan Island, and only the 100 millimeter ultra-light bird's nest picked in the current season is selected, and the bird's nest is more than 100mm long and meets the 30 raw material standards of Xiaoxian Stew. Good production area + good bird's nest has created the high quality of raw materials, and the good raw material configuration uses Xiaoxian stew's innovative fresh stewing process to lock in 3 times the key active protein of bird's nest. While satisfying the rich taste, the process also retains more nutrients, bringing consumers deep and pure bird's nest nourishment, which is well received by consumers.
The standard of "Classification of Bird's Nest Origin" was released
02 The Global Bird's Nest Industry Community was officially established
Innovation drives the high-quality development of the industry
The "Global Bird's Nest Industry Community" was established at this annual meeting, with the participation of representatives of China, Malaysia and India industry associations and enterprises. With the mission of "leading the bird's nest industry into the era of 100 billion yuan and moving towards a new stage of high-quality development", the community aims to promote the construction of the standardization system of the global bird's nest industry, promote the development of scientific and technological research and development capabilities of the bird's nest industry, incubate industry demonstration areas, increase bird's nest market education, cultivate international brands, and promote the healthy development of the global bird's nest industry. Lin Xiaoxian, Founder, Chief Product Officer and Chief Sustainability Officer of Xiaoxian Stew, said: "As a member of the community, Xiaoxian Stew is willing to actively participate in the construction and development of the bird's nest industry community with industry colleagues. ”
The "Global Bird's Nest Industry Community" was officially established
As the leading brand in the bird's nest industry, Xiaoxian Stew, which is the first to join the community, has continued to achieve its own rapid development through systematic innovation over the years, while solving the fresh, nutritious and high-quality nourishment of bird's nest users.
In recent years, Xiaoxian Stew's innovation in scientific research, supply chain, products and service models has been obvious to all, and has also brought new inspiration to the industry. In terms of scientific research, based on the 30-year scientific research strategy of "scientific nourishment + professional health preservation", Xiaoxian Stew has used modern scientific research to demonstrate the effective value of bird's nest in skin, immunity, intestinal health, offspring brain development, lungs and other aspects through cooperation with academicians and universities, and a number of achievements have been published in SCI authoritative journals. Up to now, Xiaoxian Stew has obtained 117 patents and published 40 academic papers.
At the same time, Xiaoxian Stew actively integrates bird's nest with the current mainstream lifestyle scene. At present, Xiaoxian Stew has laid out offline stores in more than 20 high-end shopping malls across the country, and the stores have changed the traditional model, innovatively integrated the bird's nest nourishing culture with modern design aesthetics, and paid tribute to the local traditional Chinese medicine health culture. At the store operation level, Xiaoxian Stew injects the concept of "nourishing with the times" of "Yellow Emperor Neijing" into store operation, and pioneers the "scientific nourishment + professional health preservation" health service model, providing users with a one-stop scientific nourishing and health solution of HRA health assessment + one-to-one nourishing consultant service + Michelin seasonal health afternoon tea. In addition, Xiaoxian Stew has joined hands with the famous food critic Mr. Dong Keping to explore the integration of bird's nest culture and food culture with many Michelin and other high-end restaurants. Up to now, hundreds of restaurants across the country can eat bird's nest dishes made with Xiaoxian stew. Xiaoxian Stew hopes not only to provide consumers with a bowl of high-quality bird's nest nourishment, but also to promote bird's nest nourishment to become the mainstream lifestyle choice and guide users to a healthy lifestyle in an all-round way.
HRA Health Assessment Service
Xiaoxian Stew, which writes innovation into the company's genes, has not only been favored by consumers through continuous innovation, but has also been commended by the National Swallow Committee for many years. Winning the three major awards of the National Swallow List this time is the industry's high recognition of Xiaoxian Stew's continuous use of innovation to promote the high-quality development of the industry. Wang Xiaoling, founder of Daily Food, said in the sharing of the annual meeting that Xiaoxian Stew, as the pioneer of the freshly stewed bird's nest category, has made great contributions to the high-quality development of the industry through its systematic innovation.
High-quality development is the primary task of building a modern socialist country in an all-round way. For the bird's nest industry, the fundamental driving force for high-quality development is undoubtedly innovation. Innovation is the key factor to promote the progress of the industry, ensure product quality, and improve international competitiveness, and it is also an important engine for the bird's nest industry to enter the era of 100 billion. In the future, Xiaoxian Stew will continue to promote the standardization and globalization of the bird's nest industry, and give full play to the leading demonstration effect of leading the innovation of the head brand.
Transferred from China Food Safety Network