Looking forward to it, looking forward to it, Luzhou Old Cellar Tiger Year New Year Gift Wine is finally on the new!
On October 22, the "Luzhou Old Cellar 2022 Lunar New Year • New Year Ceremony Wine" conference was held in Chengdu, unveiling the mystery of the Luzhou Old Cellar Tiger Year New Year Ceremony Wine.
In recent years, although the rush to issue New Year gift wine has become a routine operation of Luzhou Old Cellar every year, the market's enthusiasm for this is getting higher and higher year by year, so in the Year of the Tiger New Year ceremonial wine has not really been revealed, it is predicted that this will be a popular and sought-after "fragrant food". After the mystery is solved, has Luzhou Laojiao Custom Wine Company maintained the same high standard as ever? Through the continuous deepening of the New Year wine, what kind of growth engine has Luzhou Laojiao found?
<h1 class="pgc-h-arrow-right" data-track="11" > unsold first fire, this wine is very "tiger"</h1>
Last year, the Fire Outbreak sold the New Year of the Ox Wine products, starting from the Year of the Ox, the spiritual appeal is "enough cattle", pinning on the good wishes of the Year of the Ox to boost and restart. This year's Year of the Tiger New Year wine also has a distinctive zodiac symbolism.
If 2021 is the year of "recovery", then 2022 will be the year of "abundance", Luzhou Laojiao Custom Wine Company takes this as the starting point, with tiger and tiger shengfeng as the connotation, giving this beautiful expectation. Among them, "Tiger Tiger" refers to the Year of the Tiger; "abundance" has the meaning of grand and rich, representing the growth of wealth in the coming year. "Tigers and tigers are prosperous" means that the development of the country and the personal career are as unstoppable as the tigers, the people's lives are thriving, and the wealth is on the rise. The Spring Festival takes this as a gift, which is not only to send blessings such as festivity, auspiciousness and success, but also to pass on and continue a culture.
In addition to the symbolic significance of this New Year blessing, the Tiger Year Zodiac Wine is also quite festive in appearance. It is worth mentioning that the design of the New Year of the Tiger is inspired by folk traditional crafts, the breath is simple, with strong artistic expression, with a vivid red cute tiger as an eye-catching shape, I have to say that it is very healing "inner flavor", directly hit people's hearts.
Overall, as a new member of the New Year Ceremony Wine series, the Year of the Tiger New Year Ceremony Wine contains a clever "Cute Tiger" in design; in terms of value, it is a limited amount of scarce products in the collection and play, and in terms of taste, it is mellow and soft, and the aftertaste is long. Continuing the previous high-end quality, rich connotation, coupled with limited supply, the Year of the Tiger New Year gift wine obviously has a high commemorative significance and collection value, and also has sufficient premium attributes.
It is worth mentioning that at this press conference, in addition to the heavy debut of new products, Liu Miao, secretary of the party committee and chairman of Luzhou Laojiao Co., Ltd., personally stood on the platform. "After several years of growth, Luzhou Laojiao Custom Wine Co., Ltd. has leapt into one of the most important growth poles for the innovative development and personalized service of Luzhou Laojiao." Chairman Liu Miao also mentioned, "In 2021, the sales revenue of customized wine will increase by 103% compared with 2020, and the increase will be as high as 1800% compared with the beginning of its establishment in 2016!" ”。 It can also be seen that the tiger power of Luzhou Laojiao Custom Wine Company is very rapid, just as the meaning of "Tiger Tiger Shengfeng" interpreted by this New Year Ceremony Wine is the same, the Year of the Tiger may also be a new year in which Luzhou Laojiao Custom Wine Company has made great achievements and rushed to a higher peak.
<h1 class="pgc-h-arrow-right" data-track="46" >Why has the New Year wine become another explosive IP in Luzhou Old Cellar? </h1>
In the past 5 years, Luzhou Laojiao Custom Wine Company has always been ingenious in polishing the New Year Lijiu, striving for innovation, and successfully created another explosive IP in the Luzhou Laojiao strain.
Looking back, since the beginning of "Golden Rooster Crying Xiang" in 2017, to the "Golden Dog Youcai" in 2018, the "Kissing Pig" in 2019, and then to the "Cash Cow" in 2020 and the "Enough Cow" in 2021, as the highlight of Luzhou Laojiao Custom Wine Co., Ltd. every year, through the in-depth cultivation in recent years, the value of the New Year gift inheritance has become increasingly prominent.
From taking the lead in launching the exclusive Chinese New Year gift wine in the industry to today's hard-to-find bottle of hot elephants, the New Year gift wine has become the "golden signboard" of Luzhou Laojiao Custom Wine Company in the market. Behind this, not only because of the endorsement of the strong famous wine gene of Luzhou Laojiao, but also because of the flexibility and years of precipitation of the marketing of Luzhou Laojiao Custom Wine Company, especially because of its flexible supply chain system attributes and the scarcity of limited issuance, it has its advantages in market acceptance and appreciation.
As Wang Hua, general manager of Luzhou Laojiao Custom Wine Company, said, Luzhou Laojiao New Spring Wine has successfully shaped Luzhou Laojiao Festival Wine series products into a large IP that consumers can identify through marketing strategies such as "accurate positioning", "master creativity", "limited time limit", "platform operation" and other marketing strategies, and the New Year Wine has become an important part of the entire product structure system of Luzhou Laojiao, and because its pricing firmly occupies the high ground of the liquor market price of thousands of yuan, it is also a pull and promotion of the overall brand value.
At the press conference, Luzhou Laojiao 2022 Lunar New Year • New Year Ceremony Wine came out, which also heralded the opening of another journey, Luzhou Laojiao Custom Wine Company will stand at the head of the industry development tide and meet new opportunities and challenges. Wang Hua said: "In the next business year, the custom wine company will also focus on the work priorities of 'innovation, team, mechanism, service', and work together with partners, work side by side, work closely together, and walk accurately, steadily and stride forward on the fast lane of rapid development." ”
Nowadays, Luzhou Laojiao Custom Wine Company has become another growth engine for the revival of Luzhou Laojiao brand, and for the custom liquor market, whether in the innovative marketing model or in personalized product research and development, Luzhou Laojiao Custom Liquor Company has sought more discourse power and industry value, which has stimulated the long tail effect of the brand. It is foreseeable that with the re-sale of the New Year of the Tiger Gift Wine, Luzhou Laojiao Custom Wine Company will further add wings to the tiger and set off a new round of brand boom in the industry.