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In the new consumption era, it has become an inevitable trend for brands to embrace "youthfulness" and go deep into the post-00s generation Z and deepen communication with this group of emerging consumers. It is becoming more and more important to be able to surf in the same sea as young people and not to become low in the eyes of young people.
If you want to catch people's attention, especially the attention of young people, you must establish your own label. This has become the consensus of brands when doing social. What is worthy of an interesting soul, striking among ten thousand.
Under the brand's new five senses system, we advocate super symbols, rather than a stack of various intricate and seemingly tall selling points.
Building a super symbol of the brand, and constantly repeating in multiple dimensions is the supreme way to quickly occupy the minds of users at the moment.
01 Don't make it too complicated, keep it simple
Complex information is simplified, the product solves the user's pain points, and the natural aura is innumerable.
You may not be able to count the selling points of your brand on both hands, but keep them as simple as possible, even if your product needs more selling points to support it. But when it comes to linking your users, there aren't many opportunities for you to talk about that.
02 Get noticed first
The simplified message is not only the selling point of the product, but we also want it to be the proposition of the brand.
Because, this will be more of a super symbol, and it will be easier to catch people's attention.
03 What is an emotion symbol?
It can be an image, a logo, a phrase, a melody, but it can certainly represent your brand proposition and values.
This is irreplaceable, and the super symbol is also an important expression of brand differentiation.
04 Be fast and ruthless, otherwise it will be difficult to arrest people
Young people nowadays have limited attention spans, which is a bit like the logic of short videos, if you can't catch the user's eye in a few seconds, it's likely that your brand will be filtered out.
So the super symbol, it's fun, fun, and playable.
05 Requires multi-dimensional repeating symbols
The key repetition of how to land after the super symbol association is not simply repeated, the complex information we are talking about (that is, a large number of product selling points) is to be continuously output to consumers under the protection of super symbols (super symbols + product selling points + user needs + usage scenarios), which is the ability of the brand to continue to attract attention.
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