Singapore's film and television giants, which have been dormant in overseas markets for many years, have finally rekindled their ambitions to enter the international market recently, and on the 23rd, MediaCorp announced a strategic cooperation with Bohemia Group, an American agency, to select 6 artists to enter the international market. However, the list has aroused questions from local netizens.
The 6 selected artists are "Sister A" Zheng Huiyu, Lin Huiling, Chen Luojiang, Zhang Zhetong, Huang Xuanting, Xie Junfeng, and the reason for MediaCorp is that they are all bilingual and have strong plasticity. However, many Singapore netizens and viewers questioned the qualifications of Zheng Huiyu, who had the best acting skills and the highest qualifications, on the grounds that Zheng Huiyu was too old, Mandarin was better than English, and the English level shown in large-scale programs was too general, and she had never starred in mainstream English dramas, and lacked the necessary conditions for internationalization.
"Chen Lizhen is proficient in English and also has strength, why not be selected?" Local artists have to rely on strength to speak abroad, and no one outside cares whether it is Singapore's A Sister (alluding to Zheng Huiyu) or A Sister. "MediaCorp's international rookies turned out to be from the age of 50, and their English was still so poor, so they first went to Channel 5 for half a year to intern." But what role can Aunt Zheng's English play in Europe and the United States? Mom in "Crazy Rich Asian", Asian scientist in "Iron Man"? Some netizens said sharply.
For this kind of questioning from the outside world, LVY, head of artist agency of MediaCorp, did not respond positively, saying that partners have good influence in Europe and the United States, and have the ability to strive for international projects and help local artists shine on the stage in Europe and the United States. "Helping local artists enter larger markets has always been MediaCorp's goal, and we are honored to have this opportunity to collaborate and look forward to their performance in international markets."
In fact, the doubts of Singapore netizens are not unreasonable, after all, the international plan launched by New Media this time is not the traditional Greater China market, but directly facing Europe and the United States, the ultimate goal is to break into Hollywood, Bohemia Group does not have Chinese business, so the requirements for English can indeed be higher. And Zheng Huiyu is good at Mandarin, skilled in acting, should choose Greater China, this kind of opportunity for Europe and the United States, should give those Chinese bumps and hopes of the new generation.
I personally do not like this plan of MediaCorp, because Asians want to succeed in the European and American markets, almost impossible, a small number of successful examples are also limited to special themes, special roles, to meet the stereotypes of local audiences, curiosity, is not a sustainable direction. If the internationalization understood by the media is to move closer to the British and American circles, the European and American markets, then it will never succeed, after all, its narrow market is not enough for Hollywood to make compromises.