Chengdu Daily Jinguan news reporter Chen Chao
成都IFS迎来两品牌全新揭幕，记者近日走访该商场发现，此前打围装修的德国奢侈品牌MCM、 奢华英伦男装品牌dunhill，在经过一番重装升级后，全新亮相的精品店现已正式揭幕。
According to the reporter's understanding, these two brands entered the mall in 2014 with the opening of Chengdu IFS. 此次MCM是在原址重装亮相，而dunhill是调位后全新升级的店铺。
People are new to MCM, perhaps with its classic STARK studded backpack. From the major stars in Europe and the United States to the domestic fashion bloggers, almost everyone has one, becoming the most representative fashionable single of the brand. Why is it so popular? In fact, in addition to the brand effect and high-value design of the bag itself, the most important thing is its practicality. This has also become a reason why many consumers love to buy.
However, the reporter made new discoveries at the MCM store in IFS, Chengdu. "The marble façade is complemented by luxurious gold furniture." September 23 is the official opening day of MCM Chengdu IFS new image boutique, when the reporter walked into the store, it was attracted by the modern and modern decoration design, looking around the store, MCM's latest autumn/winter 2021 series ushered in the listing, and at the same time to celebrate the 45th anniversary of the brand's birth, MCM's special RETRO replica classic backpack also appeared on the scene.
On the same day, brand spokesperson Wang Linkai, as well as three trend singer-songwriters - ICE, Liao Xiaonong, Jinx Zhou also helped the scene, through the wear for consumers to interpret the latest brand series of products, not only show the cultural heritage of the MCM brand, its innovative fashion design also captured the trend smell of millennials and generation Z.
If MCM has exhausted its ingenuity in the word tide, then dunhill has worked the word luxury. To celebrate the unveiling of dunhill Chengdu IFS boutique, on September 26, the brand also held a grand opening ceremony and released the Fall/Winter 2021 collection of products.
At the opening site, Yang Yang, the global spokesperson of dunhill, was also invited to appear and join the brand in the grand event. The reporter learned that this is Dunhill's only store in Chengdu, and the new store image combines iconic materials and modern brand concepts to create a bright, comfortable and unique experience space.
At Dunhill Chengdu IFS, the brand's creative director Mark Weston's meticulously designed collection of items came into view, from the Composite functional coat, to the new GT Lock Bag collection, to the newly launched Transfer Fine Jewelry Collection... Are you already eager to try it? Luxury items always evoke a desire to buy and place an order for quality.