Daily highlights
The fourth season of CCTV-3 variety channel "National Treasure" is on the air, and the related derivative column "Treasure Digging and Digging" focuses on the behind-the-scenes stories of the participating guests and staff, and the relevant content slices of popular artists Guo Junchen, Xiao Shunyao, and Xu Kai have attracted countless fans on social platforms and short video platforms; Xiao Shunyao promoted the content related to the cultural relics of his hometown, and attracted official media such as Qinghai Cultural Tourism to spread it on the short video platform. The program ranked first in the evening prime-time TV program integration communication index yesterday.
"The Former Wave" ended yesterday on Dragon TV, Tencent Video and other platforms, and the film tells more than 20 real stories of the elderly, attracting young audiences to deeply empathize with the elderly group; The main creative team's multiple in-depth interviews continue to provide heat for the program; Strong humanistic care has been praised by mainstream media and netizens at all levels. The program's reputation among netizens yesterday was 99.9, ranking second in the list of popular TV documentaries in the integrated communication index.
"Cross-Strait Family Letters" is being broadcast on Southeast Satellite TV, Straits Satellite TV, and Station B, and this film uses letters across the strait as an incision to tell the sincere and warm feelings of ordinary people at various major historical time points, and the culture, national and national identity contained in them, attracting the Taiwan Affairs Office of the State Council China Taiwan Network and the official Weibo of China Youth Daily to forward and recommend; Recently, a creative sharing meeting was held, inviting cultural scholars and industry experts to discuss creative stories and attract attention from online media. The program ranked sixth in the list of popular TV documentaries in the integrated communication index yesterday.
The fourth season of Tencent Video's "Fifty Kilometers of Peach Blossom Dock" was updated yesterday, and the Y2K costume party party night was added, and the jokes in the game session continued, attracting netizens to watch and discuss hotly; The stills and materials of the popular artists Meng Ziyi, Wang Xingyue, and Zhang Xincheng continued to be released, attracting fans for the show; Jointly launched the network activity "Taohuawu in My Eyes" with Weibo, which spread hotly. The video popularity of the program yesterday was 91.4, and the netizen evaluation was 93.5, ranking first in the list of popular online variety show integration and communication index.
Meiland Blue Eagle Index
Evening prime-time TV program convergence communication index (23 July)
Meiland Blue Eagle Index
TV Documentary Convergence Communication Index (23 July)
Meiland Blue Eagle Index
网播综艺融合传播Index (July 23)
Meiland Blue Eagle Index
全网剧集融合传播Index (July 23)