"Chinese White · Dehua Porcelain" United States touring exhibition
Looking at the world, the world is in the midst of great changes unseen in a century, and in the face of the new situation, we need to "be bold, take steady steps, and have the courage to break through the barriers of ideology and concepts". The Third Plenary Session of the 20th Central Committee of the Communist Party of China (CPC) was successfully convened, drawing a grand blueprint for comprehensively deepening reform in the new era. China's reform and opening up is not only related to its own future and destiny, but also has a far-reaching impact on the future development of the world.
“Blanc de Chine · "China White" from glory to metamorphosis
In Fujian Province, on the southeast coast of the mainland, there is a city famous for ceramics - Dehua. The city's ceramic industry carries the profound accumulation of thousands of years of history and culture, and bursts out with new vitality and vitality in the new era. During his work in Fujian, General Secretary Xi Jinping visited Dehua twice to carry out investigation and research, pointing out the direction for its development. Over the years, the people of Dehua have always kept in mind the entrustment, hard work, and continue to make new breakthroughs on the road of development of the ceramic industry, and ceramic works have been made in United States, France, Mexico, Netherlands, Hong Kong, Macao and other places. Using ceramics as a medium, Dehua's "circle of friends" for foreign exchanges has been continuously extended. As a key industrial chain at the county level, Dehua has made every effort to shape a ceramic 100 billion industrial cluster. Since the beginning of this year, Dehua has made full use of provincial and municipal special support policies to deeply implement the five-year action plan for the high-quality development of the "China White · Dehua Porcelain" industry, and promoted the scale expansion and resilience of the ceramic industry chain and supply chain with new quality productivity as the key starting point, and the scale of the ceramic industry cluster reached 33.06 billion yuan in the first half of the year, a year-on-year increase of 23.9%.
The production history of Dehua ceramics has a long history, which can be traced back to the Neolithic Age, after thousands of years of development, it reached its peak in the Tang, Song, Yuan, Ming and Qing dynasties, and the reputation of "China White" was widely spread at home and abroad. Its unique quality of being as white as ice and snow, as warm as jade, as light as paper, and as transparent as silk has deeply touched the hearts of countless consumers and established Dehua's important position in China's ceramic industry.
Today, Dehua has developed into one of the largest production and export bases of ceramic crafts in China. More than 4,000 ceramic enterprises are scattered like stars, with an industrial cluster scale of 57.7 billion yuan and more than 100,000 employees. Ceramic products sell well in more than 190 countries and regions around the world, occupying an important share of the international market. Today, we can still appreciate the unique charm of the white porcelain pilgrimage route that crosses the East and the West. “Blanc de Chine · "China White" has transformed from a glorious historical memory into a regional brand of Dehua, going to the whole country and the world, and has once again been widely recognized, recognized and accepted by the international community. The world's "China White" is constantly endowed with richer and more diverse connotations, and is steadily moving towards the future.
Dream and bravely go out into the world
Under the surging tide of economic globalization, Dehua ceramic industry has a dream and bravely marches towards the world, which is of great significance.
First, it is an inevitable choice to conform to the trend of globalization. At present, the economies of various countries are closely interconnected, and the market competition is extremely fierce. Only by actively integrating into the trend of globalization, strengthening economic cooperation and cultural exchanges with countries around the world, expanding the space of the international market, and enhancing the international market share of products, can Dehua ceramics gain a firm foothold on the global economic stage, firmly control the initiative of development, and achieve the goal of sustainable development.
Second, the key measures to enhance the competitiveness of the industry. With the progress of science and technology and the change of market demand, the competition in the ceramic industry has extended from a single product to multiple dimensions such as brand, technology, design, and culture. Only by continuously strengthening innovation, improving the quality and added value of products, and shaping an internationally renowned brand can Dehua ceramics emerge in the fierce market competition and achieve high-quality development of the industry. At the same time, going to the world also provides a precious opportunity for Dehua ceramic enterprises to learn from international advanced technology and management experience, which is conducive to the introduction of talents and equipment to promote the upgrading and transformation of the industry.
Third, the sacred mission of inheriting and developing ceramic culture. Ceramic culture is an important part of the excellent traditional culture of the Chinese nation, Dehua ceramics as an outstanding representative of Chinese ceramic culture, shouldering the great responsibility of inheriting and promoting ceramic culture. Going to the world, it can let more people understand Dehua ceramic culture, enhance the cultural self-confidence of the Chinese nation, promote exchanges and mutual learning between Chinese and foreign cultures, and contribute to the progress of human civilization.
During the work of General Secretary Xi Jinping in Fujian, he personally went to Dehua twice for investigation and research, and clearly pointed out for the development of Dehua: "The biggest advantage and the greatest hope for the development of Dehua lies in ceramics, and the economic development of Dehua should firmly grasp the pillar industry of ceramics, and the structural adjustment should be optimized around the characteristics, and it is necessary to give full play to the local resources and industrial advantages of Dehua, and vigorously implement the strategy of supporting excellence, supporting large and strong, and in enterprise restructuring, enterprise management, process innovation, technological transformation, market development, We have made great efforts in talent training and industrial chain construction, and continue to develop into craft counties. It is necessary to strengthen the cultivation of talents, optimize the use of talents, constantly improve the internal management system of enterprises, guide enterprises to carry out process innovation, market development, and Dehua must dare to enter the world with dreams. ”
Keep in mind the entrustment: multi-pronged approach to open up a new path of development
Over the years, the people of Dehua have always kept in mind the entrustment of the general secretary, and actively promoted the reform of the property rights system and built a modern enterprise system in the field of enterprise restructuring; In terms of enterprise management, we introduce advanced concepts and methods to improve the efficiency of operations; In the field of process innovation, increase R&D investment and strengthen industry-university-research cooperation; In the process of technological transformation, the introduction of advanced production equipment and technology to improve the level of automation and intelligence of production; In the market development work, actively expand the domestic and foreign markets, strengthen the brand and marketing network construction; In terms of talent training, strengthen cooperation with universities and vocational colleges to establish talent training bases; In terms of industrial chain construction, strengthen the supporting coordination of upstream and downstream industries, form a complete industrial chain, and continue to promote the continuous development and growth of the ceramic industry.
In order to achieve the goal of cherishing dreams and bravely entering the world, Dehua has taken a multi-pronged approach to open up a new path of development.
In terms of brand building, we deeply understand the instructions of the general secretary, attach great importance to brand work, increase publicity and promotion, deeply explore cultural connotation and brand value, highlight characteristic personality, shape internationally renowned brands, strengthen brand protection, and create a good market environment.
In terms of technological innovation, we will resolutely implement the requirements of the general secretary, increase investment in research and development, strengthen cooperation with universities and scientific research institutions, introduce advanced technology and talents, enhance the ability of independent innovation, promote technological upgrading and product innovation, strengthen information construction, and realize intelligent production management.
In terms of design innovation, in strict accordance with the instructions of the general secretary, we will strengthen the ability to innovate in design, cultivate and introduce high-end design talents, establish a research and development center, strengthen cooperation at home and abroad, develop innovative products with a sense of fashion, art and cultural connotation, strengthen the protection of intellectual property rights, and promote the transformation and application of innovative achievements.
In terms of cultural innovation, we should deeply understand the instructions of the general secretary, excavate the connotation of history and culture, integrate ceramic culture with modern elements and lifestyles, develop cultural and creative products, strengthen the development of ceramic cultural tourism, promote industrial integration, strengthen cultural communication and promotion, hold activities to build a platform for exchange and cooperation, and enhance the influence and popularity of culture.
In terms of marketing, always keep in mind the entrustment of the general secretary, formulate marketing strategies, expand international market channels, strengthen market research and analysis, grasp market demand and consumption trends, strengthen the construction of international marketing network, strengthen the construction of e-commerce, broaden sales channels, reduce costs and improve efficiency.
In order to promote the development of the ceramic industry, Dehua has strengthened safeguard measures from multiple levels.
In terms of policy support, the government has introduced preferential policies, increased financial investment, set up special funds for industrial development, improved preferential tax policies, strengthened financial support, guided financial institutions to increase credit support, innovated financial products and services, and resolved corporate financing problems.
In terms of talent training, we will build a talent training system and mechanism, strengthen cooperation with universities and vocational colleges, optimize training programs, cultivate professional talents, formulate preferential policies, attract high-end talents and innovative teams, strengthen the construction of talent incentive mechanisms, improve talent treatment, and stimulate innovation and creativity.
In the construction of industry associations, give full play to the role of associations in coordination, service, self-discipline, etc., strengthen organizational construction, improve the governance structure, improve service levels, strengthen self-discipline management, standardize market behavior, promote fair competition, strengthen exchanges and cooperation, organize enterprises to participate in activities, promote cooperation and exchanges, and achieve group development.
In terms of infrastructure construction, we will increase investment, strengthen the construction of transportation, communications, energy, environmental protection and other infrastructure, improve industrial supporting facilities, strengthen the construction of ceramic industrial parks, optimize the layout of the park, improve the carrying and service capacity, strengthen the construction of logistics and distribution system, reduce logistics costs and improve logistics efficiency.
Towards a path of high-quality development
Nowadays, the world situation is complex and unpredictable, and Dehua is also facing the situation that challenges and opportunities are intertwined, and the opportunities are greater than the challenges. From the perspective of internal development, Dehua urgently needs to break through the bottleneck of economic development, move towards the road of high-quality development through economic transformation, and solve some long-term accumulated economic and livelihood problems as soon as possible.
Standing at a new historical starting point, Dehua ceramic industry is guided by the spirit of General Secretary Xi Jinping's instructions, and is moving forward bravely towards the goal of moving from "China White" to "World Porcelain Capital". In the future, the people of Dehua will continue to keep in mind the entrustment, be grateful and forge ahead, have the courage to take responsibility and actively act, in order to promote the high-quality development of Dehua ceramic industry, inherit and carry forward the Chinese ceramic culture, and make unremitting efforts to realize the Chinese dream of the great rejuvenation of the Chinese nation.
(Text丨Reporter Xu Guoxi)