In recent years, domestic new energy vehicles have set off wave after wave in the domestic market, and the traditional luxury car giants BBA (Mercedes-Benz, BMW, Audi) have also begun to feel the pressure, having to cut prices sharply to maintain market share, and then announced their withdrawal, and the brand credibility has failed. Let's dive into this phenomenon and see if a few popular models – the Zeekr 001, Tesla Model Y and BYD Han EV – can fight back in this fierce market competition.
ZEEKR 001 is a high-profile model, with a steering wheel shape inspired by racing cars, a full grip, and a moderate size. The full LCD instrument cluster and 15.05-inch 2.5K floating central control screen with built-in Qualcomm 8295 chip make its intelligent experience reach the mainstream level of the industry. In addition, the new ZEEKR 001 is also equipped with an AR-HUD head-up display system as standard, which is more driver-friendly.
In terms of configuration, the whole car has electric suction doors, electric trunks, keyless entry of the whole car, adaptive high and low beams, 5G Internet of Vehicles, etc., which further improve the driving experience. The limited-time car purchase discount of up to 35,000 yuan launched in July, including free optional large-size wheels, exterior car colors and hunting camping kits, further attracted the attention of consumers.
Although the Tesla Model Y is a foreign model, its performance in the market is also strong. The front of the car has a refined design that meets the aesthetics of young consumers, and is equipped with a variety of high-tech features such as LED daytime running lights and front fog lights. The body size is 4750mm/1921mm/1624mm, with rounded side lines and a stylish and sporty overall design.
In terms of performance, the Model Y is equipped with a fixed-ratio gearbox, which accelerates to 100 km/h in just 3.7 seconds, and is currently offered in some regions with no threshold for five years of interest-free operation, which undoubtedly further enhances its market competitiveness.
The BYD Han EV also performed well in this price war, with a discount of up to 30,000 yuan. Adopting the EV Dragon Face design language, the front face uses a continuous headlight cluster, and the left and right sides of the front bumper are added with blacked-out trims, and two new exterior exterior colors are added: "Dusk Mountain Purple" and "Silver Glaze White". The Yunlin-C intelligent body control system is equipped with sensors that scan the road surface and perceive the surrounding area in real time, and can complete the adjustment of the suspension in milliseconds, providing users with the best comfort and handling.
In this price war of new energy vehicles, domestic models have gradually gained the upper hand with their excellent performance and very competitive prices. And traditional luxury car giants such as BBA have to put down their bodies and deal with this war through strategies such as price cuts. Regardless of the outcome, this war has promoted the rapid development of the new energy vehicle market, bringing more and better choices to consumers.