The 20-year-old is in his prime, and the 20-year-old building has entered the aging stage. Community aging is a necessary stage in the life cycle of a city, and when the city develops to a certain extent, how to carry out timely and effective renewal is an important proposition that all cities must face. The reason why international metropolises such as New York, London, Paris, and Tokyo have survived for 100 years is precisely because they have maintained their vigorous vitality through continuous urban renewal and renovation of old neighborhoods.
The renovation of old residential areas continues to advance
There is a huge potential for housing trade-in
At present, China's urban development has entered an important period of urban renewal. All localities have adapted measures to local conditions, explored implementation plans with urban characteristics, and promoted the implementation of the renovation plan of old urban communities in an orderly manner. Since 2012, Guangzhou has explored and carried out the creation of model communities, focusing on the old communities as the cultivation objects, focusing on the changes in the city's appearance and environment and the improvement of people's livelihood services. As a pilot city for the renovation of old residential areas in China, it has made many outstanding achievements in recent years.
It is reported that as of the end of December 2023, Guangzhou has completed the renovation of 918 old residential areas, renovated a total of 49.592 million square meters of old buildings, renovated 2,926.95 kilometers of "three-line" renovations, added 166.4 kilometers of barrier-free passages, improved 78,000 fire protection facilities, and added 1,005 community green spaces and public spaces, benefiting 679,000 households and 2.172 million residents.
As Guangzhou continues to promote the renovation of old residential areas, this thousand-year-old city is also constantly radiating new vitality and vitality and entering a better tomorrow.
As the first city to start the construction of commercial housing, Guangzhou has made great achievements in housing construction in the past 20 years. According to statistics, from 2003 to 2022, the cumulative area of housing completions was 485 million square meters, of which 207 million square meters were residential completions, and more than 2.5 million housing units were built.
However, despite the rapid development of the real estate industry, Guangzhou's housing demand has not been fully met. According to the data of the seventh population census of Guangzhou, the per capita housing area of Guangzhou is 34.61 square meters, which is still lower than the national average of 40 square meters. More importantly, the quality of living also needs to be improved. Statistics show that 10.9% of households in Guangzhou live in houses that are more than 30 years old, 39% are more than 20 years old, and only about 30% have elevators.
For a community, 20 years is an important watershed, the buildings begin to age, the facilities gradually become obsolete, the houses will enter the middle and late stages of the design life, and various problems begin to appear.
Taking Baiyun District, the most populous district in Guangzhou, according to statistics, there are 2,419 second-hand residential communities in Baiyun District. Among them, the number of second-hand residential communities with buildings aged more than 10 years is 2,060, accounting for about 85%; The number of second-hand residential communities between 10 and 20 years old is 1,484, accounting for about 61%. The problem of aging communities will gradually become apparent. At the same time, from the perspective of property management fees that can indirectly reflect the quality of the community, the proportion of second-hand residential communities with property fees less than 1 yuan/㎡/month in Baiyun District reached 82%, and the proportion of second-hand communities with property management fees of 1-2 yuan/㎡/month accounted for 11.3%, and the total of the first two was 93.3%. However, the property fee is higher than 2 yuan/㎡/month, and the proportion of high-end and high-end quality communities is only 6.7%. It can be seen that from building quality, house function, to landscaping, supporting facilities, and building intelligence, there is room for improvement in the stock residential community in Baiyun District. This also gives Baiyun District a strong demand for housing improvement, and there is great potential for housing "trade-in".
The situation in Baiyun District is a microcosm of the entire Guangzhou market, and it can be seen that since May 22, when the Guangzhou Real Estate Industry Association and the Guangzhou Real Estate Intermediary Association released the first batch of housing "trade-in" activities, the popularity of the activities has been rising because of the help to open up the circulation of the first-hand and second-hand commercial housing market. In less than a month, three batches of housing "trade-in" activity lists were launched in succession, expanding the coverage of the activities to development enterprises, owners and intermediaries, attracting more and more commercial housing projects to join it, and creating a unique "trade-in" activity brand in Guangzhou.
In this regard, Zhao Zhuowen, deputy director of the Expert Committee of Guangzhou Real Estate Industry Association, said that there are many stock houses in Guangzhou, and a number of old residences are also facing the current situation of aging, and the demand for "trade-in" in the Guangzhou market is great. He believes that "trade-in" is not only the original small for large, peripheral area for central area, etc., at present, there are many commercial housing projects are more green, intelligent, convenient, whether from the house design, or decoration configuration and community environment, are iteratively updated, and the old products are far away, which is also the main purpose of many replacement groups "old for new".
At present, a series of new real estate policies support and encourage residents to replace, not only the individual income tax can be deducted for changing houses, but also the loosening of the purchase restriction policy, the down payment ratio, the housing loan interest rate has dropped to a historical low, the housing sales limit is relaxed, and the second-hand housing can be transferred with a mortgage, etc., creating a rare opportunity for "trade-in", which is a good time for replacement.
Trade-in Strive for a one-time swap
Under the market trend characterized by weak recovery this year, how to replace it has also become a question that needs to be considered.
The choice of replacement area and replacement project determines the quality of replacement, and the experience of some owners may be able to open up ideas for replacement: change for the sake of not replacement.
What is "change for the sake of not changing"?
From the perspective of home buyers, in the era of "trade-in", their own replacement needs can be realized as soon as possible, and then choose a house that has both functionality and comfort, can withstand the test of time, and can withstand changes in family structure.
This kind of lifelong house is the best choice for replacement.
Such a replacement demand coincides with the development concept of China Overseas Real Estate. As a leading real estate enterprise characterized by Seiko leading the trend and building homes with quality, the quality of China Overseas Real Estate is well-known in the industry.
In the view of China Overseas Real Estate, advanced product design and long-lasting quality can make the house have lasting vitality. It is reported that at the beginning of the construction of the Zhonghai project, it was hoped to fulfill the original intention of the most simple house - to make the owners live more decently, and in 10 years or even in the next 20 years, the idea of "I want to change houses" will pop up from time to time.
This is why, with more than ten years of age, Zhonghai Guanyuan International and Zhonghai Yunlu Mansion still have very few second-hand listings on the trading platform.
As a benchmark real estate in the sector, even after more than ten years of baptism, due to the excellent location, façade, housing quality, supporting facilities, etc., the product quality is still well recognized by the owners.
Secondly, thanks to the product concept of China Overseas Real Estate, more buyers also tend to choose the development products of enterprises such as China Overseas in the trade-in.
From May 22 to early July, China Overseas Real Estate participated in the trade-in transaction of nearly 100 projects for sale, and the entire transaction data hit a new high.
This is not only the trust of buyers in the China Overseas brand, but also reflects the responsibility of central enterprises.
Of course, the quality performance of China Overseas Property is far more than just trading in the old for the new era.
As the property market has entered an era of "competition" for quality, China Overseas, which focuses on building "good houses", continuously improves product quality and service quality, always takes customers as the center, shows good acumen and response speed in the market, creates high-quality products through the cycle of development resilience, and achieves continuous leadership in business performance.
Naturally, it has also won the favor of home buyers.
Judging from the list of equity sales of real estate enterprises in the first half of 2024, "China Overseas Real Estate" once again ranked first on the list.
At the same time, in addition to continuing to ride the wind and waves in development and construction, COPL also plays a leading role in the industry, and has continued its long-term and stable performance with its excellent management capabilities and far-sighted strategic vision in the vast world of property management.
The award of "Top 100 Property Service Enterprises in China in 2023" is the most significant recognition of COPL.
Focusing on the Guangzhou market, China Overseas Real Estate, which has been deeply involved in the Guangzhou market for 30 years, has witnessed and participated in the urban development of Guangzhou, and has created a number of eye-catching residential projects, bringing a unique full-cycle and beautiful life to Guangzhou owners.
In Baiyun, Guangzhou, China Overseas Real Estate has returned to this urban collection-level land after a 12-year absence, and has chosen the hinterland of luxury houses at the western foot of Yunshan Mountain to create the most high-end work in the Zhonghai system - Hailu Mansion in the government project, which mainly promotes a large flat floor with 126-170 square meters of south-facing mountain views.
The project is located in Baiyun New Town, the capital of design, the largest design industry cluster in the Guangdong-Hong Kong-Macao Greater Bay Area, which occupies the IP assets of the city core, and within about 3 kilometers, it gathers a number of business districts such as Time Place, Anhua Hui and Cloud Gate NEW Park, as well as many popular landmarks such as Design Palace and Red Dot Square.
In terms of community planning, luxury housing experts understand the life pursuits of Baiyun spire residents.
Zhonghailu Mansion is located between the mountains and the city, creating a new community of borderless artistic life - Fangwai Space, introducing multiple formats such as study rooms, cafes, and art exhibitions.
In terms of house design, it integrates the life aesthetic concept of a luxury hotel.
The arc-shaped layout is lined up, and every household looks at Yunshan in the southeast;
2 ladders and 3 households, accommodating the calm and exclusive enjoyment of returning home;
The 4 bays face south, and the north and south are transparent, and you can feel the sunshine and breeze;
LDKB layout, L-shaped balcony, private hall master bedroom and other spaces create a sense of life ritual;
Delivered by international first-line brands, health technology is deeply refined.
In order to meet the individual needs of residents, the property service has also upgraded the art life service, selected the account director, customized the 1+N property standard, and provided menu-based customized services, aiming to solve the core demands of the owners.
From location to architecture, from space to property, China Overseas Real Estate has brought an ideal living model to Baiyun and even Guangzhou with its unique perspective and innovative spirit.
The future is here in the city of design
Zhonghailu Mansion trades in the old for the new "addition, subtraction, multiplication and division"
There is always a force that supports the pattern and future of the city;
There is always a building that writes the temperament of the city.
Zhonghailu Mansion and the City of Design are on the central axis of Baiyun New City to promote the beautiful development of the city.
In the past 2023, 34 buildings in the first and second phases of Guangzhou City of Design will be capped, and more than 700,000 square meters of high-quality industrial carriers will be built, attracting more than 300 high-quality enterprises to settle in, and the park's revenue will reach 65 billion yuan.
In 2024, Guangzhou City of Design will continue to expand and improve quality, promote the construction of the "Nine Ones" project with high standards, actively promote the application for the title of "World Design Capital", build a pilot model of international blocks, and build an international brand gathering place for the design industry in the Guangdong-Hong Kong-Macao Greater Bay Area, so as to contribute to the high-quality development of Baiyun and even Guangzhou.
Guangzhou, the capital of design, is "hanging"!
As one of the most developed areas in Baiyun, the City of Design will also be a popular area for Baiyun's next property market. Zhonghailu Mansion is here, witnessing the continuous development of Baiyun New City with the City of Design - the 2023 Strawberry Music Festival, bringing fashion and trend culture together in the City of Design; The 2023 Baiyun District Housing Expo, Guangzhou Creative Week and various design competitions have been held in the City of Design; IXDC, the world's leading event for user experience innovation, has also designated the City of Design as its permanent venue.
Symbiosis with Guangzhou and integration with development. Zhonghailu Mansion has built a high-quality habitat in the core of Baiyun, leading the trend of life. Hotline: 020-3295 9888.
Key points, Zhonghailu Mansion trade-in rules (addition, subtraction, multiplication and division)
Add some materials: The owners sell their houses to enjoy the service, and the professional team of China Overseas provides the value mining of old houses, and provides free door-to-door shooting and publicity services.
Reduction of point negative: owners can enjoy subsidies for house purchases, and 200,000 yuan of renewal subsidies can be enjoyed for the purchase of Zhonghailu Mansion.
Happiness: The owner will receive a parking space (coupon) for buying a house, and you can enjoy a 50,000 yuan parking coupon for the purchase of Zhonghailu Mansion.
In addition to worries: owners buy houses in addition to troubles, and enjoy no reason to change houses before August 1 when they buy Zhonghailu Mansion.