Abstract:The mainland packaging machinery industry is an emerging industry, started late, after years of development, has become one of the top ten industries in the machinery industry. The downstream application industry of packaging machinery is wide, mostly for fast-moving consumer goods or daily necessities manufacturing industry, with strong anti-cyclicality, which makes the overall demand of the packaging machinery industry relatively stable. In recent years, under the continuous pull of the improvement of the per capita consumption level and the upgrading of consumer demand in the mainland, the production enterprises in many industries such as food, beverage, medicine, chemical industry, home appliances, warehousing and logistics, building materials, paper printing, book publishing and so on have seized the development opportunities, continuously expanded the scale of production, and improved market competitiveness, which has provided an effective guarantee for the rapid development of the packaging machinery industry in the mainland and promoted the rapid development of the packaging machinery industry. According to the data, the output of packaging machinery in mainland China in 2023 will be 733,500 units, a year-on-year decrease of 23.6%.
1. Definitions and Classification
Packaging machinery refers to machinery that can complete all or part of the packaging process of products and commodities. The packaging process includes the main packaging processes such as forming, filling, sealing, and wrapping, as well as other auxiliary packaging processes such as cleaning, drying, sterilization, labeling, bundling, assembly, disassembly, etc. According to different functions, packaging machinery can be divided into filling machinery, filling machinery, sealing machinery, wrapping machinery, labeling machinery, cleaning machinery, drying machinery, sterilization machinery, strapping machinery, container machinery, etc.
Second, industry policies
In recent years, in order to protect the ecological environment, the mainland government has issued a series of policies to promote the green transformation of the packaging industry, which has brought a huge amount of demand for green packaging machinery while guiding the direction of the development of packaging machinery. And the national policy clearly points out that it is necessary to develop strategic emerging industries and accelerate the expansion of high-end equipment and other industries. Driven by such favorable policies, the packaging machinery industry has broad prospects for development.
3. Industry barriers
1. Technical barriers
The packaging machinery industry has high technical barriers, especially in the fields of food and medicine, and has unique technical requirements in the control of cleanliness of the production area, the establishment and guarantee of aseptic systems, and the guarantee of filling accuracy. The professional technology and experience of the leading technology enterprises in the industry are the intellectual achievements obtained after long-term accumulation and multiple stages such as introduction, digestion, absorption and innovation, and it is difficult for new entrants to fully grasp all the core technologies in a short time. This complete and unique product system, technology research and development system and manufacturing system produced through long-term accumulation are the barriers that are difficult for enterprises to cross later. Leading companies usually take measures to protect their core technologies by applying for patents and other means, thereby building intellectual property barriers and further increasing the difficulty of market entry.
2. Brand barriers
The efficient and stable operation of packaging machinery is of vital significance to downstream customers, if the equipment performance does not meet the requirements or the failure rate is high, it will have a greater negative impact on the stability and safety of downstream product production and the hygienic quality of products. In order to ensure the normal operation of the production line and minimize the loss caused by the failure of the production line, customers usually choose packaging equipment suppliers with high brand awareness and quality assurance. In addition, the price of a single packaging equipment is more expensive, and customers also need to carefully choose a packaging equipment supplier with high brand awareness to ensure long-term production stability and avoid losses. Since most of the packaging equipment needs to be customized according to the requirements of downstream customers, customers usually do not easily change packaging equipment suppliers from the perspective of production and maintenance of the whole line. After years of development, the dominant enterprises in the industry have established a strong competitive advantage in R&D, design, manufacturing, maintenance services and other aspects, and have a stable customer group with high loyalty.
3. Talent barriers
R&D, design, manufacturing and other aspects of packaging machinery span a number of professional and technical fields, industry technological innovation and product upgrading are fast, enterprises need a large number of professionals to continuously develop new technologies, new products, new processes to meet the changing needs of customers. In recent years, through the cultivation and accumulation of advantageous enterprises in the industry, a group of experienced and well-trained technical research and development personnel and senior technical workers have been gradually formed. In addition to the technical talents independently cultivated by advantageous enterprises, there is a relative lack of professionals in the industry, and it is difficult for new entrants to absorb and train professionals in the short term, establish a high-quality technical research and development team, and build an efficient management model for professional and technical personnel.
Fourth, the industrial chain
The upstream of the industrial chain of the packaging machinery industry is the supply of raw materials and parts, mainly including steel, mechanical components, electronic components, etc.; The downstream is widely used in food, beverage, daily chemical, pharmaceutical, chemical, electrical appliances and other fields. With the enhancement of residents' consumption capacity and the improvement of the aesthetics, safety and health requirements of consumer products, it is bound to promote the downstream industries to carry out industrial upgrading while expanding the scale of production, which will bring sufficient impetus to the development of the packaging machinery industry, and also promote packaging machinery manufacturing enterprises to continuously enhance their research and development strength, improve product technical content and product quality.
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