Early in the morning, the family of Batu Uliji, a herdsman from the Xilin Gol League in Inner Mongolia with a yellow flag, Baoge Dayin, Sumu, Elsutaigacha, began to be busy with their family's "cheese business" in the morning. The cows are herded into the greenhouse, lined up one by one, the sterilized milkers are installed one by one, and as soon as the power is turned on, the white milk gushes down the pipes into the storage bottles. After the bottling, Batu Uliji got into the car and delivered the fresh milk to the town of New Baolag, where the flag is located. This town with a population of 11,600 people is positioned as a "cheese town" in the development of the yellow flag industry. Batu Uliji and his wife's family cheese workshop has basically formed a small industrial chain of self-production, home-made and self-sale. "It's not a problem to earn 1.8 million a year." Batu Uliji said confidently.
Cheese product display. Photo by People's Daily reporter Qi Haonan
Xilin Gol is located in the high-quality golden milk source belt at 45 degrees north latitude, with 180,000 square kilometers of natural grassland, hundreds of high-quality pastures and medicinal plants, plus the feeding method of house feeding + natural grazing, which provides a natural guarantee for high-quality milk source. The high-quality milk source guarantees the unique flavor of Xilingol cheese. At present, the dairy herd of the whole Union has reached 300,000 heads, with an average annual milk output of more than 600,000 tons, an annual production of 60,000 tons of cheese and its extended products, and an annual output value of 1.8 billion yuan.
Xilin Gol morning tea. Photo by People's Daily reporter Qi Haonan
Relying on geographical conditions and industrial advantages, in recent years, Xilin Gol League has also cultivated the traditional dairy industry as a project to enrich the people for the benefit of thousands of farmers and herdsmen, carried out the construction of regional public brands of Xilin Gol cheese, and successively completed the registration of the "Xilin Gol Cheese" geographical indication certification trademark, the registration and protection of agricultural products, the registration and protection of ordinary trademarks and copyright registration of the core elements of the brand. At the same time, a series of supporting system measures such as brand use management measures, local characteristic dairy product group standards, and product local standards have been introduced to better guide brand building and authorized operation. At present, there are 69 business entities authorized by the regional public brand of Xilin Gol cheese, including 20 production enterprises and 49 workshops.
Xilin Gol cheese display. Photo by People's Daily reporter Qi Haonan
"A one-time subsidy of 5,000 yuan per cow will be given to the introduced dairy cows; a subsidy of 50 yuan per ton will be given to the collection and storage of forage; A subsidy of no more than 400,000 yuan will be given to small and medium-sized dairy farms to set up milking stations; The handicraft workshop with a certain industrial base, innovation ability and willingness to expand the scale of production will be cultivated and upgraded to production enterprises, and a subsidy of 500,000 yuan will be given...... "Baoligao of the Agriculture and Animal Husbandry Bureau of Xilin Gol League introduced the good local policies like a few treasures. Today, the Xilin Gol League's specialty dairy industry has gradually achieved specialization, standardization and marketization, with registered workshops and enterprises accounting for more than 52% and 60% of the whole region respectively, and the daily processing capacity of fresh milk has reached 1,900 tons.
The words Xilin Gol cheese can be seen in fixed advertising spaces such as the Capital Airport and Beijing subway station, as well as on satellite TV and new media platforms. Xilin Gol cheese can also be seen in various influential activities such as urban camping, Naadam, and agricultural fairs. Today's Xilin Gol cheese is not only a delicious dairy food in the hands of the steppe grandma, but also a bright business card showing the taste of Inner Mongolia.
Source: People's Daily Online
Editor: Zhang Lu
Editor: Zhao Zongjie
Final review: Li Enguang
Director: Zhao Huiru