We all know that
Cognition is improved, and dry goods become common sense.
40 years ago, many people went to eat Western food and didn't know whether to use a fork with their left hand or with a fork with their right hand.
Thirty years ago, many people didn't know what carriage entry meant.
Twenty years ago, many people were still washing photos and didn't know how to use a digital camera.
10 years ago, the house kept going up. Many people regret selling early.
Five years ago, there were still many people who invested in houses
This year, there are still many people who have no brains to plunge into self-media.
All the way
Many, many things have been thoroughly seen.
We've all heard the word "change your life."
What can change a life?
Can the college entrance examination change your life? OK
Can live streaming change lives? OK
Can entrepreneurship change lives? OK
Can relationships change lives? OK
Can marriage change lives? OK
Can the lottery change your life? OK
There are so many ways to change your life
There are different probabilities and different levels of difficulty.
It's getting harder and harder, it's getting more and more rolled
But.. The new generation, no more rolls
We all know that everything happens for a reason, and there is no such thing as a plain cause.
Not rolling, right?
That's right, in the adult world, there is no right or wrong, only pros and cons.
Then analyze the pros and cons.
Let's take the general situation, part-time jobs and entrepreneurship.
Workers, whether they are senior or low-level, are very rolled, they are all climbing, and they are all afraid.
Entrepreneurs, no matter how big or small, are also very curly, they are all climbing, and they are all afraid.
If you have a family, if you don't roll, the whole family will starve, a lot of loans, housing loans, car loans, Huabei credit cards, you can't live if you don't roll, you can only roll, you can only fight, there is no way out, and the way back is a dead end.
There is a data, as long as you know, nearly 1 billion credit cards have been issued across the country, and an average of 5 credit cards per person is 200 million people. There are more than half of them.
For example, if you swipe 50,000 yuan on card A, you can repay 50,000 yuan for card A with card B on the bill day, and then use card A to repay card B next month, so that you can always have 50,000 yuan in your hand. As for how much can be poured and how many cards can be poured to each other, it depends on the big data of individuals, such as quota, credit and income.
The arrow is on the string and has to be sent.
Money is not borrowed from the bank, but by you and from your future self.
What does the future hold? No one knows
But everyone feels that there will be opportunities in the future.
Otherwise, wouldn't playing like this be looking for death?
The new generation is not short of food and clothing
They don't have a goal, they enjoy themselves well, they are happy, that is the biggest goal
If it affects happiness, it resists, no matter what should or shouldn't, no matter what tradition is not traditional.
The new generation is maturing later and later.
In fact, the business in the mainland has long been saturated.
After the saturation period, there will be large-scale integration and elimination
After the consolidation period, the subversive period comes.
The infrastructure dividend is ebbing, and a new wave of technology is swooping.
The AI intelligence and automation revolution will influence the next decade.
Ramen, which is pulled out by hand or pulled out by a machine, is actually no different, and you feel different when you eat it, and that is your psychological effect. Not everyone is in the realm of the god of food.
A few decades ago, it was first oiled, thousands of purples and thousands of red oils, and then various creams appeared, and then subdivided, eye creams, face creams, hand creams, and foot creams.
Eye cream and face cream and hand cream are the same, you can put foot cream on your face, and it won't recognize the part that is being smeared. But after subdivision, a large number was harvested separately.
In the past, body milk was body milk, but now body milk also has whitening, so that people are no longer white-faced, neck and arms are black, and the differentiation of half an acre of flower field is good.
As you can imagine, you can't think of, there are already a lot of people going to play.
After a while, it started to roll again.
A brand released a new product xx cream, which can be wiped with eyes, face, feet, and a cream on the whole body, which just caters to the current cost-effective era. It's together again.
In the past, there were very few large shopping malls, only a few in a city, and all that was left were all kinds of shops, clothing stores, snack bars, cake shops, bakeries, grain and oil stores, and fruit shops
Later, real estate drove the era of large shopping malls, Wal-Mart, Carrefour, New World, Lotte, Wumart, Wanda, Herun, etc., shopping malls and department stores bloomed everywhere.
It's concentrated again, eating, drinking, playing Tesco, one-stop.
A few years ago, they were separated again, mobile phones came out, snacks came out, fruits came out, clothing came out, and sports came out.
All kinds of large supermarkets and shopping malls began to dissipate, and merchants complained bitterly.
This kind of division and integration will continue forever.
Therefore, the next era is the maturity of the offline community era and the era of community economy. Fungible revolves around irreplaceable. The online operation is carried out around the offline, and the offline operation is carried out through the online.
E-commerce will also shift to a combination of offline and online in large quantities.
Unmanned supermarket is already there now, others for you to see the supermarket, a set of system only a few thousand yuan, according to the sales commission every year, a lot of labor costs remaining, real-name scanning code into the store, no dead angle monitoring, and the central background at any time early warning, now this unmanned supermarket system company, is becoming bigger and stronger.
Education and training will eventually enter the community level.
I said a lot of useless things, and then let's get down to business.
Teaching and training has been seen through.
Parents 10-15 years later, many of them are participants in this crazy decade of education and training. From 2010 to 2020, it was also a witness to the development period and saturation period of the education and training industry.
As for how their children will choose, they are the most vocal, by the time their children are of appropriate age, the birth rate has fallen to a very low level, and there will be fewer and fewer out-of-school teaching and training practitioners, and more and more sophisticated.
We must know that the more difficult the industry, the last one left will be the elite.
This will also be reflected in the future off-campus education and training industry.
A whole bunch will die, yes
There is no way, education and training, tutoring, now it is an unemployed existence, just like express delivery, it's a big deal to start a class by yourself, it's a big deal to be a tutor.
Many parents today have long been washed by various marketing in the past few years.
You think that if you attract 100 traffic, you can convert 50, but in fact, you will convert 5.
The harder it is, the more there is no lower limit.
This sentence should be remembered.
When is it the hardest? Epidemic + double reduction.
At that time, a lot of off-campus teaching and training had done everything, and free games were endless, regardless of the cost, and they wanted to recruit students, asking this team to do activities, that team to do activities, you and I to do activities jointly, and various drainage enrollment unions emerged in endlessly.
In the end, most of this did not pass.
Yes, the retention of enrollment is for profit, but for the sake of enrollment cash flow, regardless of profit, this is a kind of self-defeating behavior sooner or later.
And the hole will only get bigger.
Unit price of the ➗ hole = number of students
There is no lower limit for enrollment. In the end, he died.
In the process of enrollment without a lower limit, employees are tired, they are tired, and they don't make money in the end, and the money collected has to make up for the holes, and these holes have to continue to be enrolled and renewed to make up, and the mixed age must also be on.
Then, you become less and less valuable in the eyes of others.
All the education and training, through the no-lower limit operation of these people, in the eyes of others, is becoming less and less valuable, the reputation is getting worse and worse, and the entire industry has been going downhill.
Then with the baptism of news such as xx swimming and running, xx sports thunderstorm, xx dance disappearing and so on.
Let the general decision-makers become more and more cautious in their choices.
Even many parents rush to the drainage classes of various institutions.
This is not an exaggeration.
March-April, June-August, summer vacation, September-October, at least half of the year is draining.
Drainage, even 4 years ago, still worked, but now, it is getting more and more difficult, because the word drainage has long become common sense in all walks of life.
Common sense, not dry goods.
What many people know is common sense.
I'm not saying that drainage can't be done, I'm saying that if you don't do a good job in full-staff marketing, your drainage will probably have no effect.
Don't learn those routines and solutions on the Internet.
There are tens of thousands of schemes, and you can buy them for more than a dozen yuan, how can you buy dry goods for such a good thing
If nothing else, how long will it take you to finish reading?
What? Someone else sorted it out?
If you think too much, it's all a version that has been passed around.
It's already rotten on the street, so you're still a treasure.
It's all bait, you're the fish, and that's for you.
Forget it, let's not influence others to cut leeks, some people are really uncomfortable not being cut.
Let's talk about all-staff marketing. Most of the Jeans didn't get it right
A large number of people have made a full sales.
All-hands marketing and all-hands sales are two completely different concepts.
Total marketing is awareness
All-staff sales is an action
Consciousness ultimately directs the action, not doing the action but not being conscious.
The core of all-staff marketing is that all employees make beneficial actions when reaching customers for the benefit of the company.
Still don't understand? Okay, let me give you a simple example:
Let's look at two scenes, and after that, you'll understand.
In the first scene, a 4-year-old child ate a snack and threw the bag on the ground, two employees saw it, and one of the employees went over and picked up the bag and threw it in the trash.
In the second scene B institution, many parents are waiting in the lobby, a 4-year-old child eats a snack and throws the bag on the ground, two employees see it, and an employee walks over and asks the child to pick it up and throw it into the trash, and then loudly educates the child not to throw garbage away, and the garbage should be thrown into the trash can. But if there are no parents around, the employee will walk over and pick up the bag and throw it in the trash.
The second employee is actually doing marketing.
There was once a boss who had to pull me over to see the effect of a tutor training staff push, he drove me, we sat in the car and watched a few of his employees push on the ground, it was a kindergarten ready to get out of school, many parents were waiting at the school gate, and several of his employees were also waiting for school with toys and other gifts, but there was a male employee, while waiting, he walked to the side and smoked a cigarette, and spit a few mouthfuls of phlegm in front of many parents. At that time, these employees were still wearing overalls, and the words xx training institution were written on the back of the uniforms. When I said it, the boss looked very bad.
I told him that when the ground is pushed, the speech is not so important, and the tone of speech, a person's image and behavior are often more important than the speech.
So
All-staff marketing is to create an atmosphere for successful sales. Especially in the service industry.
None of the employees had a single word of sales in their mouths, but they were doing what was good for sales all the time.
That's all marketing. Full-staff marketing is to influence customers by all employees.
Full marketing, at the beginning, is what you prescribe, is what you ask for, it is impossible to rely on the staff consciously, to let employees get used to full marketing, you need to supervise and check at any time, marketing is more flexible than sales, marketing does not necessarily rely on words, that is a low-level play.
The service of Fat Donglai employees is to do marketing, and the corporate image depends on the long-term sustainability of employees and the sustainability of excellent product quality.
Renewal is also, there is self-confidence, the teacher renews is to directly tell the parents that it is time to renew, do more is to have a discount and then talk about the preferential content, the other is not so much messy nonsense, parents want to continue as they want, said a lot of nonsense, parents do not want to renew the same.
Renewal depends on how well you usually do, not how well you do when it comes to the renewal node.
Don't think that customers are stupid, what you are like, people know it in their hearts.
It's just too lazy to pay attention to you.
Education and training have long been seen through.
Don't pretend, just do what you have to do, and don't learn the mess and useless.
Do a good job in full marketing, even if it is only you, two people, a hundred people, it doesn't matter, those who can reach customers, must have the company's image awareness, their display process, is in marketing, your decisive refund is in marketing, communication is in marketing, no price reduction is in marketing, your activities are also in marketing, your employee stability is in marketing, etc., etc., too much.
It's not hard, is it
Marketing is to influence others, to influence your customers with your actions.
What? Do you want to use words to influence customers? Are you kidding me?
Are you?
Which product is spoken? Which company is propped up by words? Do you have a cross talk club?
Marketing is influence, good influence, and of course, bad business impact is also influence.
With the increasing awareness of market customers, the information of the education and training industry is becoming more and more common, coupled with the highly developed mobile Internet.
Nothing is a permanent secret.
Business will become more and more mature, there will be fewer and fewer ignorant people, and in another 5-6 years, the post-00s will become the parents of school-age students。。。。。。
Another large number of institutions will die.
Oh no, elimination, yes elimination.
At that time, there will also be new types of institutions, and new things to match post-00 parents will appear. There is a high probability that the online + offline gameplay will make education and training produce new unicorns
Then, again the volume.
Yes, because the threshold is too low, there are all kinds of people doing it, and the market is still being eliminated and is still in progress.
Some of them died of their own accord and are about to be eliminated.
Those with low cognition will be eliminated sooner or later.
Those who go to the doctor indiscriminately will be eliminated sooner or later.
Those who play the old routine will be eliminated sooner or later.
If the hole continues to grow, it will be eliminated sooner or later.
Those with negative net increases for two consecutive years will be eliminated sooner or later.
If the age structure of the students continues to rise, they will be eliminated sooner or later.
And so on and so forth
Education and training have long been seen through.
Whether you are going to be eliminated or not, you will know in 5 minutes.
Come to the live broadcast room to connect and chat.
