Lead
Growing up in adversity, crisis public relations is a test of ability.
Because no one can predict the future, people can only make judgments about the current situation when deciding things, and do not take into account some things that may happen in the future, so a good decision is based on the team's analysis and negotiation.
This is because there is a group of people who follow you, you can ensure that you can get twice the result with half the effort, instead of treating everything arbitrarily, and when things don't develop according to your own ideas, you may fall into trouble.
This principle is naturally particularly important in business management, but in the "first person in United States" - Trump is not only able to make decisions in times of crisis, but also to enable the staff around him to have excellent collaboration skills and be able to make independent decisions in a very short time.
Crisis PR makes decisions at the first time.
After a long election campaign in the United States, there was finally an exciting election day, and Trump held a grand celebration on the evening of that day.
But just as Trump was thanking the world for his congratulations, he heard a commotion, and the audience became flustered, and many people even walked out of the venue curiously to see what was going on.
Although Trump on the stage guessed the possible reason in his heart, in order not to cause panic among the audience, he chose to keep his usual smile, and at the same time asked the staff around him to go over to see the situation outside.
It may be that the moment they went down from the stage, people on the stage began to understand what was going on, because after some inspection by the backstage staff, the murderer was finally found at the end of the stage, it turned out that someone was standing at a distance and shooting at Trump, and unfortunately he did not hit Trump, but hit the staff next to him.
It can be said that at this time, Trump has been fully prepared, has a bottom in his heart, and has already made a prediction for this accident in his heart, so the people who hugged his freedom and said without moving: "I'm fine, it's no big deal."
After the police took the killer away, Trump said something to the audience: "Don't worry, this matter has been handled very well, and I will continue to work hard to contribute to United States."
Although the supporter did not die at the time of the shooting, it was also troubling because there were still some people who believed that Trump was driving the incident.
In order to prove that he was the victim, Trump invited the staff member next to him to disclose his wounds after being shot to the media, which avoided the storm.
In fact, in any crisis public relations handling, sincere attitude and effective communication are the key to success or failure, precisely because Trump did not directly think about the fact that he was a victim of the shooting to shirk the responsibility at the beginning, but thanked everyone for their support while expressing the seriousness of the matter, and then made a final decision by soliciting the opinions of the victim in the follow-up.
In this way, once something bad happens, Trump can also not delay too much thought about this matter at all, and only need to concentrate on doing his own thing, instead of waiting to deal with this matter all day long as before.
Because in addition to this, Trump had a "personal guard" around him before he became famous, and Milton especially trusted him, because no matter how big it was, he could do it quietly.
As for the fact that he can become a subordinate of a top figure like Trump, there are many reasons, the most critical of which is his sensitivity in crisis management, once any emergency occurs, he can systematically analyze the reasons for this in a very short period of time, and in the process of constantly modifying the plan with Trump, he finally gave Trump an idea.
Crisis management Final decision.
After Mr. Trump accepted Mr. Milton's suggestion, he immediately uttered these words at his celebration, pulled his phone out of his pocket, turned on the camera and filmed his wounds, which would not have ended so successfully without the physical evidence of the staff next to him.
Trump also included this sentence in the phone call: "Isn't it just doing small things?"
It is precisely because of Trump's tenacity that Milton trusts the abilities of Trump's staff so much.
Like the "little piggy" and "wolf" in the story, Trump has already assembled a team to carry out the so-called counterterrorism work when he first became president before everything was ready in the White House.
The members of this team include former elites from major countries, and even some members from abroad, although different personalities will definitely cause some friction, but in these frictions, they will learn more about each other's personalities, and have more time to learn how to reduce this negative emotion when getting along with people with different personalities.
It can be said that the ability of this kind of team to formulate a plan in a crisis is far greater than the ability of individuals, but when Trump asks them to deal with the news that they have been hiding for a year, then everyone in the team is on a forked road, all the way to face the truth directly, and all the way to continue to live by concealing things.
And Trump also expressed his gratitude to the team on the phone, and at the same time took the opportunity to thank his former head of the Secret Service Bureau, but as a member of the team, he chose to continue to conceal it, because they knew that if they really confessed, Trump, the elephant, would undoubtedly let themselves roll as far as the ant.
Under the pressure of Trump, they finally walked out of the original road, so that the crisis could surface in a short time, just when they heard Trump's cold snort, will everyone think that he is a bit incredible, and what do you think in your heart?
Risk Management Be more vigilant.
Trump, who has always been very concerned about his image, said on the phone: "Mouse, do you still want me to stand in front of people and bask in the sun?"
It is precisely because of this sentence that everyone doubts Trump's mind, but they ignore the fact that if Trump does not have his own team, he will be more difficult and dangerous in the future.
Because of a team that is greedy for life and afraid of death, and does not want to make progress, Trump will not encounter such great difficulties, you must know that a large part of people's lives are constantly facing difficulties, and difficulties are just part of our growth.
Therefore, as Trump's subordinates, you must have perseverance, do not be afraid of difficulties, and must be sensitive to analyze problems, especially at work, in order to motivate everyone to be more vigilant at work, so Trump will say these words in public.
Trump's behavior is not only the key to overcoming difficulties in crisis management, but also enlightens us.
When we face challenges and difficulties, we must persevere and keep moving forward, instead of retreating from the fear of difficulties, and don't feel that we are useless.
Because the country has its people first, and the world has its own country, but Trump has grown up by seeking opportunities in that environment, so if he gives up, it will be a waste of time.
And as smaller individuals, we must also learn to face the difficulties in our lives with the spirit of "Trump", which is the way for us to protect ourselves and grow faster.
And when facing difficulties in life, we can communicate more with others.
Interpersonal communication is a way to make ourselves stronger, and we can only learn more when we interact with more people, and we can learn a lot from it through continuous learning and accumulation.
epilogue
When we are facing the unknown, we must prepare for the worst, especially in public, it is easy for some dangerous things to happen, so we must be vigilant, if it really happens, we must keep in touch with other people in time, such as dialing 110, and report to the police in time.