Report produced by TikTok
Nowadays, the trend of short dramas has swept the world. As of the end of February 2024, more than 40 short drama apps have tested the waters in overseas markets, with a cumulative total of nearly 55 million downloads and in-app purchase revenue of $170 million. In the face of the explosive growth of the global market for short dramas, domestic practitioners have entered the game one after another, but how to produce the right content to enter the market and efficiently monetize customers has become an urgent issue for the current short drama industry.
At the same time, short drama manufacturers also need to find suitable platforms and partners to efficiently reach overseas target users and pave the way for customer acquisition and monetization. As the world's leading short video entertainment platform, TikTok has become a must-have choice for many manufacturers to go overseas with its global traffic, vertical immersive content and highly sticky video users.
In order to make short dramas go overseas a good business with certainty and revenue, TikTok for Business released the "2024 Short Drama Overseas Marketing White Paper" for the first time, which helps manufacturers lower the threshold for the production of popular dramas and improve the return on investment from multiple dimensions such as overseas user insights, entry guidelines, hit drama production, launch promotion, and business matchmaking. In the near future, TikTok for Business will also launch a dedicated short drama center, providing one-stop full-link support covering inspiration insights, content production, translation, and effect review, helping short drama manufacturers and content parties enrich their creativity and accelerate the birth of popular dramas.
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