As we all know, a common habit when traveling is to buy "souvenirs" or "souvenirs" to bring back to family and friends. In 2019, before the pandemic, the domestic and export market for gifts, souvenirs and home decorations in Thailand was worth more than 64 billion baht, and the souvenir market sold to tourists alone accounted for 43.8%, worth about 28 billion baht.
At the same time, the Thailand government has set a tourism target for 2024, which is to attract 40 million foreign tourists to Thailand and generate 3.5 trillion baht, Thailand divided into 1 trillion baht for the domestic tourism market and 2.5 trillion baht for foreigners to travel to Thailand. Therefore, this situation is expected to contribute to the growth of the commemorative gifts industry in Thailand.
It is understood that the Thailand commemorative gifts that foreign tourists are keen to buy and take home are usually lightweight products that do not take up too much space in the suitcase, but have Thailand characteristics. For example, Thailand food and street food are very popular with tourists, and semi-finished products are now being introduced for tourists to take home. Thailand Mama instant noodles, Thai-style potato chips, shredded squid, Thai seasoning powder, curry sauce are also popular among foreigners.
In addition, there are mangoes, durian and dried taro, milk tablets, herbal soaps, centipede pills and Thai-style bags. The important purchasing power of Thailand commemorative gifts still comes from Chinese tourists, and it has become a good opportunity for Thailand products to expand into the Chinese market.