Marketing skills: Communicate in a language that customers can understand, so that it will be effective
In the daily sales work, many salesmen stay in the world of products, customers do not understand, and the world of customers, salesmen do not understand, what needs he has, what pain points are not clear, between the two sides, are not very clear, can even say, can not understand, in this case, communication between the two sides, it is difficult to have an effect, we must learn to convert, with the other party can understand the language to communicate, so as to be effective.
For example, if you're an insurance agent, if you meet a customer and say, "We've got a great product that's going to be taken off the shelves right now, why don't you take the time to find out?" If you are a customer, in the face of such a situation, will you be tempted, what can't you think, will you think, and you are selling insurance, and you want to make me money, I will not be fooled, right? Because you don't communicate with the other party in words that they understand, there is no way for customers to see your value.
So how can it be effective and arouse the curiosity of the other party even more? If you say this, see if it will be more attractive: Sister Wang, raising a child is not hard, do you want to spend a sum of money, does this money have to be spent, do you know, this money must be spent, how to spend it is skillful, one is like the vast majority of people, spend it and spend it, the other is that spending it is equal to earning, let this money be spent, let the knowledge be put into the child's head, and the money spent for this will go back to your pocket, so that you can spend it a second, third, or even fourth time, may I ask if it is you, Which one would you choose?
Have you found that the following statement can stimulate the curiosity of customers more, whether it makes him very interested, what is this, this is what I want most, how to achieve it, when customers are interested, we will have a chance, this kind of statement, customers can understand it at once, isn't it?
The level of professionalism we often talk about is not to use obscure professional terms, if you want to use it, you must also learn to translate, tell customers in a language that customers can understand, and explain in a down-to-earth way, so that it is clear and effective communication.
In addition, you should be as concise and clear as possible, do not use complex arguments, the simpler it is, the easier it is for customers to understand and accept, you can use charts, pictures or other visual aids to make customers understand your meaning more intuitively, you can also use other people's stories to trigger customers' thinking, borrow the mouth of the protagonist of the story to say what you want to express, these are effective strategies and methods.
Communicating in a language that customers can understand is a skill that needs to be practiced and improved, and mastering this skill can help you communicate with customers more effectively, ensuring that the information is conveyed clearly and accurately.
Life is full of knowledge, learn a little every day, accumulate a little, you can be on the road of daily life, less detours, I hope my original information can help you, thank you for your attention!
The picture comes from the Internet