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Editor: Zhang Zhang Kanyu
The pace of progress in every industry comes with unbearable pain of innovation. The taxi industry's woes are deepening, but they are not entirely lifeless.
The key is for people in the industry to be open-minded, take a long-term view, and take the initiative to embrace change and integrate with new technologies, rather than resting on their laurels and becoming enemies of the times.
Traditional taxi services do have some unavoidable shortcomings, such as inefficient scheduling, inconvenient calls, and opaque charges.
However, when comparing taxis to ride-hailing, there are still some unique advantages that taxis have to be explored. For example, the safety is higher, the driver is experienced and licensed; There is no limit to the number of passengers, and family and friends can ride together; The service covers the whole city, so there is no need to pay for empty loads.
As a result, taxi companies can build on these advantages to differentiate their services and establish their own unique market positioning.
For example, it provides special services such as commuting to and from school and medical treatment for primary and secondary school students, people with disabilities, and special groups; Some vehicles will be modified to be lengthened and larger, for group travel, airport pick-up and drop-off and other customer groups;
Temporary deployment of additional vehicles under special circumstances such as major holidays and bad weather. These measures can undoubtedly enhance the sense of gain and stickiness of taxi passengers.
At the same time, taxi companies should also seize the dividends of new technology development and implant Internet thinking into traditional operations.
Through the development of mobile APP, the introduction of online payment, points marketing and other functions to improve the convenience of car booking; Use big data and cloud computing to optimize resource allocation and maximize scheduling efficiency; With the help of voice recognition, artificial intelligence and other technologies, it helps drivers accurately capture valid orders and improve service quality.
For many years, the government has been creating a supportive environment for the taxi industry. However, with the boom of new forms of mobility, policies to support taxis must be adapted to the times.
On the one hand, it is necessary to embrace new technologies and new business models with an open and inclusive attitude to create an environment for their healthy development; On the other hand, it is also necessary to increase the support for traditional industries and help them adjust themselves and be reborn under the new pattern.
Specifically, in addition to increasing financial support, the government can also reduce the burden on taxi companies by simplifying the approval process and relaxing the business access threshold; Attract more social capital to participate in investment with preferential policies and promote the modernization process of the industry;
Organize and carry out professional training, help practitioners strive to keep up with new development trends, and so on. In fact, only if the government and the industry work together to make adjustments and changes can the industry hope to regain a foothold.
In the final analysis, the changes in the external environment are undoubtedly a severe challenge for traditional industries. But blindly mourning all over the wilderness and avoiding the important is tantamount to waiting to be eliminated.
Instead of adopting this rebellious mentality, it is better to turn the crisis into an opportunity, simplify because of the ugly, and strive to make the industry glow with new vitality and vitality. Only by conforming to the pulse of the times can we win the market, and only by advancing with the times can we achieve steady and far-reaching results.
Whether tradition and innovation can coexist in a benign way, the current predicament of the taxi industry may be a good time for transformation.
The rapid development of new technologies has not only brought a huge impact to the taxi industry, but also provided new opportunities and impetus for its transformation and upgrading.
In fact, emerging technologies such as autonomous driving, artificial intelligence, and big data are reshaping the entire mobility service industry. Traditional taxi companies must follow the trend and take the initiative to embrace change in order to move forward steadily in the fierce market competition.
Autonomous driving technology will undoubtedly become a hot topic in the taxi industry.
However, it should be noted that although autonomous vehicles have strong autonomous decision-making capabilities, there are still certain uncertainties in complex urban road environments.
Therefore, when taxi companies promote autonomous driving models, they can consider retaining the "human-vehicle collaboration" driving mode, which not only allows the AI system to play a leading role, but also allows human drivers to intervene to escort when necessary, so as to maximize driving safety.
In addition, big data technology will also bring new changes to optimize taxi dispatch management.
Through in-depth analysis of massive travel data, enterprises can accurately predict the peak of passenger flow and rationally allocate vehicle resources. At the same time, with the help of the intelligent scheduling system, according to the real-time information such as order location, road conditions, and empty vehicle distribution, the optimal ride plan is matched to avoid unnecessary no-load and detour.
The advantages of artificial intelligence technology in speech recognition and natural language processing are also expected to enable taxi passengers to obtain a more intelligent service experience.
In the future, passengers may be able to directly call a car, query road conditions, change destinations, etc., without manually entering complex instructions, and only need "voice control" throughout the whole process, which greatly improves the convenience of riding.
Of course, it is difficult to fundamentally solve the dilemma of the taxi industry by relying solely on technological innovation. Taxi companies must also improve their own operation and management and build a new business model that is in line with the trend of the times.
For example, we can learn from the "flattening" idea of online car-hailing, further relax the operational access threshold, attract more freelance drivers to "join" the fleet, and improve the efficiency of stowage through resource sharing;
Another example is to try to implement the concept of "collaborative travel", integrate the advantages of different travel modes such as taxis and online car-hailing, create a one-stop mobile travel platform, and improve user experience.
The government should also be brave and play a leading role in this process. On the one hand, it is necessary to strengthen industry supervision, standardize market order, and safeguard the legitimate rights and interests of passengers and employees;
On the other hand, it is also necessary to relax access restrictions and create a good legal environment for the transformation and upgrading of the taxi industry. In key areas such as vehicle usage fees and virtual road tolls, the government can also develop supportive policies to inject new momentum into the industry.
In fact, in years gone by, taxis were the epitome of urban mobility that people were most familiar with. For many people, the city is a flash of a taxi speeding through the sun and ruts.
It is not difficult to imagine that with the advent of the era of intelligent transportation, if taxi companies can keep up with the pace of the times and keep pace with the times, they will once again glow with young and vigorous vitality.
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