When night falls, the lights are on, the Lotus International Plaza in Minhang District, Shanghai is bustling, and Liu Shaoyong, the owner of the mutton noodle restaurant, is so busy that his feet don't touch the ground.
"Is there a 'cucumber shooting' today?"
"Yes, yes, just sold two copies." Liu Shaoyong accosted while setting up the dishes and chopsticks.
He took out a pot of fresh cucumbers from the back kitchen operation room, then pointed to the food business license on the wall, and said with a smile: "The new license I just received yesterday has added the business license for the production and sale of cold food (only simple production and sales). With it, you can finally sell 'cucumbers' with confidence. ”
A new license, a "cucumber shooting", up and down poured care.
For a period of time, from the national level to the Shanghai municipal level, regulations have been issued to optimize the licensing of simple food production and sales behaviors such as "cucumber shooting". This "micro-reform" has reduced the burden on small restaurants and stimulated the vitality of the market.
Home cooking meets annoyance
Regulators are also often torn between them
"Shooting cucumbers", an ordinary dish, is much more difficult to operate legally and compliantly than imagined.
At the end of last year, in response to customer demand, Liu Shaoyong put "cucumber" on the table. Unexpectedly, a few days after the sale, several "customers" walked into the restaurant and took pictures of the menu. Two days later, Liu Shaoyong received a notice of being accused of illegal operation.
Originally, according to the "Implementation Measures for the Administration of Food Business Licenses in Shanghai" promulgated and implemented by the Shanghai Municipal Market Supervision Bureau in January 2019, those who apply for the production and sale of raw fruits and vegetables in cold food should set up a special operation room (special operation place) that meets the requirements.
In daily law enforcement, the Minhang District Market Supervision Bureau generally controls the standard requirements of the special room: independently controlled air-conditioning facilities, tool cleaning and disinfection facilities, special refrigeration facilities, air disinfection facilities, and even the doors to enter and exit the special room are required to be sturdy materials that are easy to clean and do not absorb water......
"How much does it cost? A 'cucumber' is only sold for 10 yuan or 8 yuan, so how can such a big pomp and circumstance be needed for a small business. Liu Shaoyong said.
After saving the initial investment cost, it is necessary to face the subsequent business risks. "What I'm most worried about is professional reporting and professional claims for 'nothing to do'. I was afraid of something, but I was still targeted and fined 2,000 yuan. Liu Shaoyong said.
Li Jin, a market supervision and law enforcement officer in Minhang District, said that for a period of time, professional reports and professional claims have occurred repeatedly. Every time we face this situation, on the one hand, reports must be accepted, and strict law enforcement will be enforced to ensure "safety on the tip of the tongue"; On the other hand, it is indeed difficult for many small restaurants to set up special rooms. He said frankly: "The problem of limited site conditions, the problem of construction funds, and the cost performance of investment return are all real problems. Therefore, we are often in a dilemma between whether to punish or not to punish and how to punish us. ”
Considering that it was the first minor violation, Liu Shaoyong was finally fined 2,000 yuan. After experiencing this professional report, his mutton noodle restaurant simply covered the "cucumber shooting" on the menu with adhesive tape and no longer sold it.
In daily life, there are many restaurants with similar problems to Liu Shaoyong. In a shopping mall on Expo Avenue in Pudong New Area, Shanghai, Jiang Peijun, the owner of a specialty snack chain store, told reporters that "according to the existing layout of the store, it is difficult to open up more than a dozen square meters of space, even if you rent a place as a special room, the annual rent will be tens of thousands of yuan." Equipped with a variety of equipment, it will cost tens of thousands of yuan. How many copies of the 'cucumber' do you need to sell to earn it back?! ”
"Why is it so hard to 'shoot cucumbers'! The customers and the restaurant are not happy at both ends. Jiang Peijun's words expressed the voice of the majority of restaurants.
A private room is also a special area
It is necessary not only to prevent "death if you manage it", but also to pay attention to "chaos when you let it go"
There is no trivial matter in people's livelihood, and the branches and leaves are always related. The issue of "shooting cucumbers" once attracted the attention of all parties.
The Food Operation Safety Supervision and Administration Department of the State Administration for Market Regulation conducted in-depth front-line research to understand the demands of business entities and take the pulse of policy and system needs. The newly revised "Measures for the Administration of Food Business Licensing and Filing" was promulgated on June 15, 2023 and came into force on December 1 of the same year, which clearly stipulates that if food business operators engage in simple production and sales with low food safety risks such as thawing, simple heating, preparation, combination, plating, washing and cutting, the local market supervision and administration departments at or above the county level may appropriately simplify the review content of equipment and facilities, special areas and other areas on the premise of ensuring food safety.
Accordingly, since August last year, the Shanghai Municipal Market Supervision Department has adopted a series of methods such as market research, policy research, and expert discussions to explore solutions to solve problems.
Huang Liying, director of the Food Business Division of the Shanghai Municipal Market Supervision Bureau, and Wang Weijuan, deputy director of the Shanghai Municipal Market Supervision Bureau, introduced that food safety issues have always emphasized risk control, with high risks of raw food, low risk of hot food, and middle risk coefficient of cold food. Therefore, the relevant system in the early years stipulated that the production and sale of cold food should set up a special operation room (special operation place) that meets the requirements.
"This parenthesis means 'or', which can be a special room or a special operation place, which is often referred to as a special area." Huang Liying introduced that after investigation, it was found that the implementation of the provisions in practice is prone to two problems. First, many grass-roots units have strictly managed in line with the principle of "high not low", and the result is that the case of "Liu Shaoyong was fined 2,000 yuan" often occurs. Second, the law enforcement standards of different jurisdictions are inconsistent, resulting in "different judgments in the same case". At a symposium, the owner of a restaurant chain reported that his stores set up special areas. As a result, stores in one jurisdiction were fined, and stores in another jurisdiction were able to operate normally.
"The problem occurs on the law enforcement and supervision side, and the root cause of the exposure lies in the system design side, which is indeed a bit general and vague. When we find a problem, we must face up to the problem and solve it, which is the responsible attitude and the responsibility. Huang Liying said.
So, is "shooting cucumbers" a special room or a special area? How to set the licensing conditions scientifically and clearly? In Wang Weijuan's view, "we must not only prevent 'one tube will die', but also pay attention to 'chaos when one is released', and the key to the problem lies in how to protect the 'safety on the tip of the tongue' and the protection of the city's fireworks." ”
Adhere to the people-centered, adhere to seeking truth from facts, and insist on understanding the law, clarifying the direction, learning methods, and increasing wisdom from the party's scientific theories...... The Shanghai Municipal Administration for Market Regulation has listed a series of topics that have been repeatedly studied and demonstrated, such as "how to meet the acceptance criteria for small catering service providers", "whether lowering the licensing threshold will affect food safety", and "how to better stimulate market vitality and meet consumer needs on the premise of ensuring food safety". After the overall assessment of all aspects, we went straight to the source of the problem, and believed that businesses have expectations, customers have needs, and the establishment of a special area can better meet the food safety requirements, and the licensing of "cucumber" production and sales should be further optimized.
Subsequently, on the issue of "how to optimize licensing", the Shanghai Municipal Administration for Market Regulation further compared with the relevant regulations on "simple production and sales" at the national level, implemented refined management by classification and classification, reduced the "ambiguity zone" of the policy system, subdivided cold food into multiple categories, and clarified the requirements for the production and sale of cold processed pastries, cold meat food, and raw food production and sales, and the production and sale of plant-based cold food (excluding non-fermented soy products), such as "patting cucumbers". On the premise of ensuring food safety, you can apply for a simple production and sale business project, and set up a special area.
"In order to do good things well and do practical things, we have put in a lot of stupid and hard work, and I don't know how many times we have done market research and how many analysis and demonstration meetings have been held. There are more than 40 drafts of the system documents archived by the computer, which are really carefully considered to ensure accuracy and practicability. Wang Weijuan said.
On May 10 this year, the newly revised "Implementation Measures for the Administration of Food Business Licensing and Filing in Shanghai" was officially implemented, and the threshold for restaurants to "shoot cucumbers" was finally lowered. Huang Liying said: "From the special room to the special area, the difference of one word is close to the public's expectations and cares for the vitality of the market. Through this incident, we have further realized that satisfying the people is the starting point and end point of all work. ”
Regulation is for the sake of service, and service is also regulation
The business policy has been relaxed, and the requirements for food safety cannot be relaxed
In the kitchen operation room, a "cold food area" is set up, and the dishes on the countertop and in the cabinet are neatly placed, with sesame sauce, red oil, garlic paste, etc., and there is a special pool for cold food next to it.
This is the scene that the reporter saw in a beef noodle restaurant, which has also received the latest food business license on May 15, and the business project clearly adds "cold food production and sales (simple production and sales only)".
"We don't have to think about spending a lot of money to build a special room, and the new regulations really reduce our burden." Wang Wu, the owner of this beef noodle restaurant, said, "The business policy has been relaxed, and the food safety requirements cannot be relaxed, especially for dry catering, and the most important thing is for customers to eat at ease." We strictly require chefs to wear hats, masks, aprons, and gloves to keep the kitchen clean and tidy. Market supervisors also often provide door-to-door service and on-site guidance to help us control food safety. ”
The restaurants have a sense of gain, and the grassroots law enforcement officers also applaud. "Now that there is a clear area, the law enforcement standards are unified, and it will be difficult for professional reporting and professional claims to exploit the loopholes in the system. Our law enforcement pressure is also much less, and we have more time and energy to serve the majority of business entities. The relevant person in charge of the Shanghai Jing'an District Market Supervision Bureau said that service is the best supervision, which can create a high-quality business environment and promote high-quality development.
Today, the newly revised "Implementation Measures for the Administration of Food Business Licensing and Filing in Shanghai" not only "loosens" the standard requirements, but also "optimizes" the approval process, and launches a series of convenient service measures, including supporting the mixed operation of multiple business formats, and exempting small restaurants with "Internet + bright kitchens and bright stoves" from on-site inspections.
There is a store on Meichuan Road, Putuo District, Shanghai, and after obtaining a new license on May 21, there are more "hot gas stoves" and smoothie machines all of a sudden.
"Now you can get the license two or three days after submitting the materials." Shen Lingqi, the person in charge of the license processing, told reporters, "In the past, it took at least 15 to 20 working days to get the license by submitting materials, on-site verification, and running back and forth." I have been in charge of the certification for 20 years, and my biggest dream is to greatly simplify the review process and shorten the processing time. ”
Whether the business environment is good or not, enterprises have the most right to speak. According to statistics, as of June 10, Shanghai has issued 9,912 new food business licenses. Among them, a total of 234 items of cold food production and sales (only simple production and sales) were added and newly established. The relevant person in charge of the Shanghai Municipal Market Supervision Bureau said that it will continue to pay attention to the business needs of small restaurants, study more policies that are in line with reality and close to public opinion, and provide more heart-warming services.
The market is full of fireworks. Just when the reporter was about to leave from the mutton noodle restaurant, the owner Liu Shaoyong also playfully held an "unveiling ceremony" - tearing off the adhesive tape attached to the menu "cucumbers", "In the future, not only can we sell 'cucumbers', but also provide salted edamame and vegetable platters, welcome!" ”
Postscript
A vivid interpretation of "people-centered".
Behind the optimization of the "cucumber" business license by the Shanghai Municipal Market Supervision Department is the optimization of the business environment.
In recent years, "one seal for approval", put an end to "strange proofs", "one network for all", and "efficient completion of one thing"...... In the spirit of reform, the "subtraction" of power and the "addition" of services have stimulated the "multiplication" of the market, effectively reducing the transaction costs of various institutions, and enhancing the sense of gain of enterprises and the masses with visible and tangible results.
What the people want, what the government wants. In studying and formulating reform measures, we must base ourselves on reality, seek truth from facts, emphasize quality and practical results, and most fundamentally adhere to the people-centered approach. Merchants can't sell "cucumbers", customers can't eat "cucumbers", although the matter is small, but it is related to the vital interests of the people. We must take these "key little things" as our "top priority", carry out in-depth investigation and research, find out the pain points and difficulties in business development, firmly adhere to the problem orientation, study and formulate reform measures in a targeted manner, improve policies and systems, and then grasp the reform and do a good job, solve problems with real results, benefit the people's livelihood and promote development.
Think big, start small. The problems facing the reform include both "big problems" involving mechanisms and systems, as well as "small problems" involving trivial matters. Properly handling these "small problems" can also release the dividends of reform and stimulate the vitality of the market. We must look at "small problems" from the perspective of the overall situation and with a rigorous attitude, start from the subtleties, move toward refinement, thoroughly study and solve specific problems, and earnestly deepen the reform. This is also an attitude of responsibility to the people.
The road is simple, and hard work is essential. Even if it is a "micro-reform", as long as it is done with heart and affection, and in a down-to-earth manner, it will achieve practical results and benefit the people. Reform calls for more doers and doers. We must adhere to the people-centered development philosophy, focus on the people's urgency, hardship and hope, and further optimize the business environment and continue to stimulate market vitality and social creativity through continuous deepening reform, so that the people can enjoy a greater sense of gain, happiness and security.
(Source: People's Daily client)
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