Recently, Dreame Technology, the leader of the intelligent cleaning industry, has handed over a dazzling 618 report card, and its core sales channel GMV has successfully exceeded 2 billion yuan, a year-on-year increase of 108%, and its performance has risen rapidly for three consecutive years. In the fierce competition of major brands, Dreame Technology floor scrubber relies on the excellent performance and innovative technology of its products to climb new heights.
On the list of real-time best-selling brands of small household appliances on Douyin, Dreame Technology floor scrubber products won the crown, and Dreame H20 Mix CE floor scrubber won the TOP1 of Douyin floor scrubber product list. On the list of popular brands of Jingdong floor scrubbers and the list of popular brands of Tmall floor scrubbers, Dreame Technology ranks TOP2. In addition, in the brand list of the clean electrical appliance industry on the Kuaishou platform, Dreame Technology also ranked first.
Deeply cultivate technological innovation, pursue science and technology to build a moat for floor scrubbers
In recent years, in the field of household cleaning, floor scrubbers are quickly becoming the new darling of the market. According to the data of Aowei Cloud Network, in the first quarter of 2024, the sales of China's floor scrubber market exceeded 2.7 billion, a year-on-year surge of 23.4%, and the sales volume achieved a year-on-year increase of more than 50%. During the 618 period, Dreame floor scrubbers topped the list on multiple platforms, proving that Dreame Technology's technological innovation in floor scrubbers has won market recognition.
With the expansion of the market scale, some voices believe that the industry has reached the stage of exchanging price for volume. "Many people think that the floor scrubber market in 2024 has reached the stage of a price war, and we don't think so." The relevant person in charge of Dreame Technology said that although the price war may attract consumers in the short term, in the long run, it may sacrifice the innovation and user experience of enterprises, which is not conducive to the healthy development of the industry. Dreame Technology has chosen a development path with technological innovation as the core.
The report of Aowei cloud network pointed out that the rapid penetration of the main functions represented by flat laying, hot water self-cleaning, hot drying, roller brush anti-winding, front and rear double assistance, etc., has become the focus of the current market popularity of floor scrubbers. It can be seen that technological innovation has become the main theme of the current floor scrubber market, and Dreame Technology, as a leading brand in the industry, is best at breaking through in the fiercely competitive market with technological innovation.
In the process of designing and developing floor scrubber products, Dreame Technology has always been guided by user needs, and constantly explores and breaks through technical problems. Last month, Dreame Technology released two series of new Dreame floor scrubbers with a total of six products, of which the H20 series includes H20 Pro Rotary Front, H20 Ultra Rotary Version, H20 Ultra Station and H20 Ultra Mix, and the H30 series is divided into H30 Ultra Rotary Front Edition and H30 Ultra Mix.
With a keen insight into consumer needs and an in-depth analysis of industry technology trends, Dreame Technology's two new floor scrubber series have brought an innovative user experience.
In terms of deep cleaning, Dreame floor scrubber can not only deal with wet and adhesive stains that are difficult for sweepers to deal with, but also achieve efficient cleaning of the whole link through functions such as integrated washing and mopping and hot water self-cleaning. In terms of improving cleaning efficiency, Dreame Technology has innovatively launched an active 0 hair winding system in response to the problem of easy entanglement of hair in floor scrubbers, which marks the transformation from traditional passive anti-entanglement technology to active defense, ensuring that hair will no longer be a problem during the cleaning process and achieving no entanglement in the true sense.
In terms of self-cleaning technology, Dreame Technology has achieved leapfrog progress on the basis of the existing 60°C hot water self-cleaning technology and launched the 100°C boiling water self-cleaning technology. This technology not only significantly improves the ability of the floor scrubber to deal with heavy oil stains, but also significantly improves the sterilization effect, reaching a sterilization rate of 99.9999%, effectively preventing cross-contamination and odor generation.
In terms of drying technology, Dreame floor scrubber has introduced a 5-minute light sound constant temperature drying function, which not only greatly shortens the drying time, but also achieves comprehensive and uniform drying through the rotation of the roller brush. This feature operates with a noise level of 63 dBA, which is equivalent to the sound level of a home fan, meeting the needs of consumers who demand a quiet home environment.
In response to the pain points of the base station floor scrubber, such as sewage tank cleaning and space storage, Dreame Technology has launched an all-round ultra-thin automatic water supply and water supply base station, which is designed to solve the pain points of traditional floor scrubbers in sewage tank cleaning and space occupation. It adopts the industry's leading pressurized sewage technology and blasting cleaning technology to realize the automatic cleaning of the sewage tank, while maintaining a small size and light weight, making it able to adapt to a variety of home environments without space limitations.
Intelligence is the key to improving user experience with Dreame Technology. The company continues to introduce functions such as intelligent perception of dirt level, automatic adjustment of water volume and suction power, etc., which makes the operation of floor scrubbers easier and the user experience has been significantly improved.
In addition, the H20 series and H30 series also maintain a high level of performance in the basic performance of floor scrubbers, such as suction power and battery life, ensuring that users can get satisfactory cleaning results in various usage scenarios. Taking the H30 Ultra as an example, it uses a large 18,000 Pa motor, which can easily suck up all kinds of dry and wet waste.
In an interview, the relevant person in charge of Dreame floor scrubber said that in the process of building a full score floor scrubber, it will continue to focus on the core issues that users care about, such as cleaning power, self-cleaning power, maintenance-free, and healthy sterilization, to create a more worry-free, healthier, and more labor-saving floor scrubber for each family.
In exchange for technology, the growth of the floor scrubber industry can be expected
Dreame Technology has always rejected price wars, but focused on technological innovation for user needs. Yu Hao, the founder and CEO of the company, once made it clear: "We are involved in more interesting things, rather than complete homogeneous competition." Compared with the strategy of "exchanging price for quantity", Dreame's strategy of "exchanging technology for quantity" can better promote the accelerated maturity of the intelligent cleaning industry chain, so that more technologies can be quickly reused and mass-produced, and continuously promote the popularization of floor scrubbers and user penetration.
This strategy of strategic cultivation of technology and products has brought significant market growth to Dreame Technology. According to the data of Aowei Cloud Network, in the first quarter of 2024, Dreame Technology's brand retail sales and sales volume in the clean electrical online market achieved a year-on-year growth of 98.52% and 115.40%, respectively. From 2019 to 2023, the company's compound annual growth rate will exceed 100%, and in the field of floor scrubbers, global sales in 2023 will exceed 1.4 million units, with a year-on-year growth rate of more than 100%.
The growth of Dreame Technology does not rely on following industry trends, but thanks to a deep understanding of users' daily lives, continuous innovation in industry insight, technology pre-research, product research and development, product testing, new product launches, etc., and the courage to explore new areas of technology.
Dreame's innovation is also based on solid technology accumulation. As of December 2023, Dreame has applied for a total of 4,256 patents worldwide, including 1,466 invention patent applications and 2,206 authorized patents. The application and authorization of these patents not only prove the strength of Dreame Technology in technological innovation, but also provide solid technical support for the company's long-term development.
Looking to the future, the floor scrubber market still has huge growth potential. According to public data, in the mainland cleaning appliance market, the penetration rate of vacuum cleaners is 11%, and the penetration rate of floor scrubbers is only about 2%-3%. It means that floor scrubbers, as an emerging category, have developed rapidly in recent years, but the penetration rate is still relatively low, and there is still huge room for incremental growth in the future.
With the advancement of technology and the increasing awareness of smart cleaning products among consumers, the future of the floor scrubber industry is full of infinite possibilities. Dreame Technology will continue to take technological innovation as the driving force to promote the healthy development of the floor scrubber industry and provide users with a better life experience.