"One person, one knife, rushed to a banquet in Soochow" He is the Shu general: Guan Yu.
In the track of new energy pure electric vehicles, the new forces of car manufacturing are the most "rampant" with high-tech slogans in the capital market to take white money, in the circle of automobiles and even new energy vehicles, waving flags and boasting, you know, without decades of skills and real strength is untenable.
(There are a few that can catch up with this amazing tail)
Changan's AVATR sold 4,682 units in June, SAIC Zhiji delivered 6,015 units, Dongfeng Lantu delivered 5,507 units, Xpeng Motors delivered 10,668 units in June, NIO ET5, Denza N7 Nezha, etc.
ZEEKR, a total of 20,000 units were delivered in June, of which 13,000 units were sold in a model of ZEEKR 001, not to mention others, just look at Xiaopeng's entire brand models are only more than 10,000 units, and the sales of a model of ZEEKR 001 surpass the combined sales of his six models.
The smartest are the users, that is, the car owners
The lowest price of ZEEKR 001 is 260,000-400,000 yuan, and the price of its same level models is higher, BMW i3 is 170,000 today, Mercedes-Benz EQC is also more than 200,000, fuel car Audi A4 is also about 200,000, Tesla ModeIY and ModeI3 are also 240,000 to 210,000.
It can be seen that the average user value of ZEEKR 001 belongs to high-income car owners in Kochi, surpassing the consumption and cognitive level of Mercedes-Benz, BMW, Audi and even Tesla. From this point of view alone, ZEEKR 001 is completely higher than others in terms of appearance, interior and performance, and the crowd attributes and product capabilities fully cover a cultural class.
Heavy money, originality, further education + self-research
After reading this sentence in three seconds, there are very few car companies that meet these 8 words, why Mercedes-Benz, BMW, Audi can wind the demon car brand for nearly 100 years, and why Tesla's market value can exceed 600 billion, all of which are inseparable from the core competitiveness of self-building.
Heavy investment: Geely Zeekr spent 7 billion yuan to build the vast M-structure. What is the concept of 7 billion yuan? In comparison, the latest car brands to enter the market will invest 10 billion yuan in car manufacturing in three years, which includes the cost of R&D, production and manufacturing from scratch. And "Haohan-M" is only a technical architecture, with an investment of 7 billion yuan.
You can understand it this way, the Shenzhong Passage Bridge is a project built by the mainland with a heavy investment of 46 billion yuan over a period of 7 years, and ZEEKR comes from one of the models created by the foundation project of the "SEA Haohan-M Architecture".
Insist on originality: If you want to make a world-class brand, you have your own core original ability. Whether it is from the ZEEKR 001 car, or ZEEKR 007, 009, etc., ZEEKR is endowed with a unique shape, which shows the original and undoubtedly comparable aesthetic concept of other car companies on any model, originality is the original intention is also to adhere to, ZEEKR brand wants to make excellent and high-quality products want to gain a foothold on the world stage, and originality is the first highly recognizable business card.
Further education + self-development: Based on SEA Haohan-M architecture platform technology, all models of ZEEKR are based on global standards in in-depth manufacturing, and each component will be matched with in-depth checks.
The platform, which took four years to develop, was jointly designed by several Geely's R&D centers, including China, Sweden and the United Kingdom, integrating international resources.
Such as: ZEEKR 001 FR shock absorber from KW, custom design. AP Racing calipers/Brembo discs: The 001 FR comes standard with AP Racing's ten-piston forged aluminum calipers.
ZEEKR Motor is provided by Weirui, which was established in 2017 and is a wholly-owned subsidiary of Geely Group, with R&D and production bases in Ningbo, Zhejiang, Suzhou, Jiangsu and other places.
The 8295 intelligent cockpit, the Qualcomm Snapdragon 8295 chip has 2.2 times more computing power and 2.7 times more graphics processing power than the 8155, and the car is equipped with Yamaha's 28-speaker audio.
The battery and cell brands are also from Quzhou Jidian and Times Geely, both of which belong to Geely Holding and its subsidiaries.
Top integration, integration of the world's top component suppliers, combined with self-developed and self-supplied motor electronic control and battery, two-way combination, the entire world-class resources, ZEEKR can be described as the "ceiling" in all subdivided models, if you want to break through, you can only update and iterate, other car companies do not want to follow suit, but they can't do it at all.
In addition, Geely has just announced the latest "Aegis short knife" battery technology, its short knife structure makes the battery shorter, the internal resistance is smaller, and the battery cell heating is lower.
Six serial experiments: seawater immersion corrosion, 5000-meter plateau extreme cold -35 degrees 8 hours standing, high-frequency scraping, 26-ton heavy machine rolling, single-package side pillar collision, 1000 degrees flame scorching and other severe extreme working conditions test results.
Geely's self-developed "Aegis Short Knife" battery still does not catch fire or explode, and then ensures that under such a safe situation, 10% to 80% of the charging time only takes 17 minutes, and the operating life has reached 1 million kilometers, which is equivalent to 25 circles around the earth.
In the future, it will be equipped with Zeekr, Lynk & Co, and even the entire Geely new energy brand model, which will also be a basic safety must.
Again, it fully shows that the sales volume of a car can match the integrated sales of a new power brand or even many brands is not temporary, but the support of the strong platform architecture technology behind it, the ability to invest capital, manpower, and integrate the world's top supplier partners, as well as the strength of self-manufacturing, R&D, supply and demand.
The sales volume of the Zeekr brand reached 20,106 units in June, a year-on-year increase of 89%. From January to June, a total of 87,870 vehicles were delivered, a year-on-year increase of 106%. It is the "sales champion of more than 200,000 Chinese pure electric brands", and it deserves its name.
Next, the high-speed NZP of ZEEKR 001 and 009 will be expanded to 104 cities, and a total of 169 cities will be opened, covering 95.35% of the cities where users are located. Krypton high-speed NZP is a high-precision map-based assisted driving system, which realizes automatic on-ramp and off-ramp, cruise, lane change, interchange and other functions based on navigation paths in high-speed and urban expressway scenarios, reducing the fatigue of medium and long-distance driving, and will be gradually opened through remote push software.
So far, the cumulative delivery volume of ZEEKR has reached 280,000 units, which means that it has won the recognition of 280,000 ZEEKR owners and users! Those so-called car companies that shout more than Tesla every day have sales of less than a fraction? It's really in response to the sentence of "Focus Interview", can we speak with facts.