In the era of fuel vehicles, the joint venture car grasped the three core technologies, and for many years it has been taking advantage of the fisherman in the Chinese market, but the independent brand is powerless, and now it is the new energy in charge, the independent brand has stood up, but the sales of the joint venture car companies are getting worse, Mercedes-Benz and BMW have begun to sell, so where can Yueda Kia be better?
Recently, according to our latest understanding, Yueda Kia released the latest sales, its cumulative sales in the first half of this year reached 109589, a year-on-year increase of 73.1%, of which 20,655 were contributed in June, an increase of 32.7% year-on-year, you know, the last time the monthly sales exceeded 20,000 units, it was in November 2020.
What's more, on the surface, it seems that Yueda Kia has stood up and sales have increased significantly, but in fact, most of the credit for sales is based on overseas markets, that is, the sales of export models, and the domestic market performance is very average, which I think everyone should deeply understand.
According to our understanding, Yueda Kia's total sales in 2023 will be 166,000 units, of which export models account for half, in other words, domestic Kia models have only sold more than 80,000 units in the domestic market.
At present, Kia's models exported to overseas markets include EV5, Sonet, Setus, K5, Huanchi, Shibo Tuojie, etc., and cover more than 50 countries in the Middle East, Asia-Pacific, Central and South America. In particular, the Kia EV5 was first launched in China and sold to the global market, and the new energy market began to be deployed, but the results seem to be unsatisfactory.
Finally: Yueda Kia used to have internal friction with its own brands, and even subsidized the Chinese market with profits from overseas markets, but now it seems that it is time to change tracks.