In recent years, DJI drones have attacked strongly, directly gnawing more than half of the global market, but such a high-profile behavior has also attracted the attention of United States.
In order to hinder DJI's development, he first restricted the import of some drones, and later the United States Department of Defense added him to the CMC sanctions list, trying to make it impossible for Chinese companies to gain a foothold in the market.
Edit|Farah Copywriting|Farah
After being suppressed and sanctioned by the United States one after another, DJI also hardened up this time and directly sued the United States Department of Defense.
As an "ordinary" Chinese company, where did DJI get the confidence to dare to go to court with the United States Department of Defense?
suppressed one after another, and I couldn't bear it at all
A foreign media once reported a news, the main content is that when a United States rescue team used drones to rescue, they found that the drones produced by United States were not very good and could not reach the top of the mountain at all.
The flight altitude of the drone is not high, not to mention, in the end even the signal is gone, and later found that after testing a variety of drones, DJI UAV products are the best, but also relying on strength, DJI UAV in the United States market to kill a way.
According to the data, in the field of United States emergency rescue, China's UAV market share exceeds 90%, and it also occupies 70%-90% of the United States market share.
But when a Chinese company begins to emerge, it is the United States that harvests, and in recent years, they have continuously used the so-called "data security" to target Chinese companies.
This way of suppressing Chinese drones, they have carried out as early as 2017, before first banning the use of the US military, and then felt that it was not enough, and directly banned the use of DJI drones by federal agencies.
Perhaps because the strength is not enough, the United States has thought of a new way, that is, a special bill aimed at preventing DJI's new equipment from entering the United States market and trying to strangle DJI from the United States market.
Recently, the United States Department of Defense directly included DJI in the CMC sanctions list, a so-called sanctions list originally aimed at Chinese military companies.
Obviously, United States has now reached the point of being unreasonable in order to suppress China's drone industry.
It is understood that the goods sold by DJI drones are mainly used in the civilian market, generally in logistics and distribution, rescue or aerial photography, etc., and do not involve military use, let alone combat.
It is also because of the unreasonable sanctions of the United States Department of Defense that DJI completely couldn't bear it this time and directly stood up to sue the United States Department of Defense.
Many people are curious, how can a company have the confidence to be tough with a country's Ministry of Defense? In the final analysis, it's because he has such confidence.
The "confidence" of DJI drones
Founded in 2006, the DJI drone brand belongs to China's drone brand, and has continued to innovate and develop, from an ordinary Chinese company to a Chinese company that has been caught up by the world.
In terms of drone technology and innovation, DJI drones are at the forefront of the world, and through continuous efforts, they have opened up the world of China's civilian drones, and they also have a broad market, and even the global market has been won by DJI drones.
United States many fields are particularly dependent on DJI drones, whether it is the real estate industry, rescue, law enforcement agencies, etc., they often use DJI drones when working, and before they were sanctioned by the United States, even their secret service has purchased more than 20 DJI drones.
The reason why he can occupy such a large market is mainly because his strength is strong enough, whether it is in aircraft control technology or image transmission technology, it belongs to the world's leading level.
In terms of aircraft control technology, this drone can smoothly use algorithms and sensors at the same time, through their mutual cooperation, no matter how complex the environment, it can fly stably, and the control is even more simple.
The image transmitted by DJI drones is also very clear, and it can also be transmitted in real time when used, which can fully meet the needs of any field, whether it is participating in rescue or drone enthusiasts, you can have the ultimate experience.
It can also identify the environment through the sensor, and then use this way to avoid some obstacles, smoothly carry out the flight, and can also adjust the path according to the specific environment, which greatly increases the safety of the flight.
And he has also made great progress in software functions, such as endurance, as well as load and other capabilities, there are great innovations and breakthroughs, due to good quality, DJI has also broken through strongly in the world drone market, and gradually lost most of the share of the global market, even United States domestic are extremely dependent on him.
It is also because they saw DJI's strength that United States chose to attack him, but this will have an impact on their country, first of all, the technology of United States drones is not good, but the price is five times that of DJI drones, and the delivery time is also long.
For consumers, they are more willing to choose DJI drones, and DJI drones are used in many fields United States, and if United States choose to sanction DJI, it will have a negative impact on their domestic enterprises, so when they learned that United States made a move on DJI, there were also many objections in United States country.
The reason why DJI drones choose to be tough with United States is because their approach is indeed unreasonable, DJI is a civilian drone, but it is sanctioned with military strength, and when it encounters such unreasonable behavior, it cannot suffer dumb losses.
The other is that DJI also has enough strength, leading the world in technology, and has won most of the global market, and also has tough capital with United States.
The Ministry of Foreign Affairs of the mainland has also come forward to condemn United States's unjustified suppression of Chinese companies, and there is no doubt that if United States continues to act like this, it will eventually backfire on itself.
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