On July 6, the 2024 Mid-Year Business Conference of European Airlines Omar was held with the theme of "Theoretical Innovation, Full Marketing, and Rising to Difficulties". Based on the new pattern of the commercial vehicle industry, European Airlines Omar inherits the strategic guidance of Foton Motor to create a new marketing ecology "value ring", anchors the high-end, carries out structural adjustment and marketing model innovation based on market demand, strategic planning, product upgrading, etc., opens up the whole marketing link, continues to lead the development trend of high-end medium and light trucks, and achieves sustainable and high-quality development.
Anchor the high-end, grasp the new business format, and seek a new chapter
In 2024, the commercial vehicle industry will enter an industrial upward cycle, and the market as a whole will usher in recovery growth. From January to May, the cumulative sales of commercial vehicle scale industry were 1.731 million units, a year-on-year increase of 7.1%. Among them, the new energy market grew rapidly, with sales reaching 191,000 in the same period, a year-on-year increase of 99.3%, and the penetration rate jumped significantly, becoming the focus of industry growth.
At the same time as market changes, the logistics and transportation industry is making great strides in the direction of standardization, scale, digitalization and intensification, and the degree of customer organization continues to increase. Combined with the influence of factors such as low freight rates, high tram prices, and large fluctuations in oil and gas prices, user demand has evolved from a single car purchase to diversification, and the marketing model of commercial vehicles has undergone drastic changes, and the ecological model covering the whole life cycle of "vehicle + aftermarket + ecology + customer management" will become the development trend of the industry.
Standing at the forefront of industry change, the leader of high-end medium and light trucks, European Airlines Omar, has a deep insight into market development trends, unswervingly promotes high-end strategies, takes user needs as the guide, grasps the structural growth opportunities of new energy, automatic transmission and gas vehicle products, continuously increases the investment and application of leading new energy technology products, and continues to optimize and launch in-depth customized solutions for scenarios. At the same time, based on the new format of the transformation of the business model of car use, we will promote marketing innovation, grasp the new business opportunities of the whole life cycle of leasing, battery swapping, energy supply, second-hand cars and services, accelerate the implementation of the aftermarket ecology, and work with our partners to continue to lead the development of the industry.
Based on "scene + user" customized product iteration and upgrading
On the product side, while continuing to promote new energy, priority is given to the application of advanced technologies to achieve product comfort, intelligence, lightweight and other performance upgrades. In the new energy technology route, the product layout of the whole technical route of pure electric, battery swapping, hybrid and hydrogen fuel of European Airlines Omar new energy products has a rich product portfolio of 64-246 kWh with a variety of power configurations, covering the whole scenario of new energy operations and meeting the operation needs of users in multiple scenarios. At the same time, we will develop new energy products on a new platform to further enhance the competitiveness of new energy.
At the event site, in response to the core pain points of "long charging time and slow charging" of new energy users, Omar and CATL jointly released the industry's first "2C super fast charging" Omar Smart Blue light truck. Thanks to the application of "2C super fast charging" technology, it only takes 18 minutes to complete 20%-80% of the power battery's energy replenishment by using super charging piles, which greatly reduces the charging time, better meets the needs of high-timeliness transportation in subdivided scenarios such as express delivery and cold chain, and realizes the two-way improvement of operation efficiency and operational value.
In the field of traditional fuel vehicles, European Airlines focuses on the core demands of efficient and reliable customer groups for organizing customers and supply chain logistics customers, and creates and releases the European Airlines R high-efficiency version of the super medium truck 7.0L power product based on the matching application of new power.
The product is matched with a super power chain composed of the new Cummins 7.0L power + ZF 9AMT gearbox, inheriting the operation legend of "200 million kilometers without overhaul", with strong power and stronger adaptability to working conditions, and better meet the needs of efficient operation in high-efficiency subdivision scenarios such as cold chain and express delivery. At the same time, the European Airlines LNG super medium-sized truck made a blockbuster debut, so as to enrich the product lineup and better meet the needs of users for more accurate and personalized car use.
Transformation and innovation: Build a new ecology and lead a new track
While continuing to provide high-end and high-value logistics and transportation equipment, in the face of new business formats, European Airlines and Omar actively responded to the group's marketing reform strategy, broke the original vertical strip management model, activated the whole value chain, and promoted the full integration of the vehicle with the ecological business and the back-end value chain business, creating a new marketing ecological "value ring".
In terms of sales model, the Group vigorously promoted the development of operating leasing business; Build and improve the direct sales system, establish 8 major war zones for the core areas, continue to cultivate the top customers in the subdivided industry, and continue to enhance the brand influence. Inheriting the guidance of Foton Motor's full-staff marketing strategy, we will build a "2+N+X" live broadcast & short video matrix system, and create a "super card live broadcast group" to achieve the perfect integration of online drainage and offline sales.
In terms of after-sales service, to build a service brand, European Airlines and Ouma will continue to promote the upgrading of the service system and bring users a "convenient, efficient, intelligent and full-cycle" service experience. Actively change thinking, take "customer management" as the guide, firmly promote the introduction of after-market ecology, extend the customer value chain, and provide customers with full life cycle solutions.
At the same time, European Airlines and Ouma will continue to empower dealer groups and accelerate the expansion of new energy ecological business. According to the 12N channel capacity building model, we will promote the construction of ecological stores, services, leasing, digital marketing, after-market, financial packaging, etc., expand the value chain business, and reconstruct the profit model of the whole value chain with new energy product solutions that can be rented, sold and tried. At the event, European Airlines and Omar joined hands with dealers who are actively transforming and changing to release the "Take-off Plan" of Omar's new energy elite, and jointly open the road of marketing renewal.
High-end leading, marketing transformation. European Airlines Ouma can continue to uphold the concept of "user-centric", drive product iteration and upgrading with leading technology applications, innovate marketing models, open up the whole marketing link, and go hand in hand with partners to help European Airlines Ouma open a new chapter and accelerate the high-quality development of the industry.
(This article is provided by the company)