In 2024, the growth rate of the domestic commercial vehicle market will slow down, in stark contrast to the market trend of "high opening" in the first quarter, the market in the second quarter will show a slight shock of "year-on-year increase and month-on-month decline", and industry competition has entered a "scorching period". In the fierce competition in the terminal market in the first half of the year, how does FAW Jiefang maintain its leading position? Let's look back at the winning points of liberation that shine -
Beidou data shows that from January to June, the terminal sales of FAW Jiefang medium and heavy trucks reached 61,000 units, accounting for 26.1% of the terminal share of the domestic medium and heavy truck market, and continued to lead in the terminal market. Among them, the market share of tractors is 28.9%; trucks had a market share of 30.7%; NG's market share was 32.4%, both of which maintained the first place in the industry. In addition, the brand value of "Jiefang" in 2024 will be 131.845 billion yuan, ranking first in the commercial vehicle brand industry for 13 consecutive years.
The NG market continues to make efforts to help traditional cars win steadily
In terms of market segments, the natural gas medium and heavy truck market has exploded in an all-round way this year! Behind this is the result of multiple factors such as the economic environment, supply and demand, and policy guidance. Jiefang forward-looking market dynamics, pre-planning layout, NG sales are unbeatable. From January to June this year, the cumulative sales volume of Jiefang NG reached 36,000 units, a cumulative increase of 100%, and on average, one out of every three natural gas trucks sold in the country was a Jiefang brand gas vehicle.
With the continuous spread of the NG trend in the market, NG medium and heavy-duty truck models are shifting towards logistics and high-horsepower demand. Jiefang grasped the advantageous market and successively launched a variety of eye-catching products: "high-horsepower" J7/J6V 16L new gas products, Yingtu business class NG tractor, JH6 "Zhi series" and other new products have come out one after another, leading the development trend of domestic natural gas medium and heavy trucks. In the first quarter, the sales volume of Jiefang Changchun NG tractor exceeded 10,000 units; In the second quarter, Jiefang Qingqi successfully achieved the celebration of NG 200,000 units. The hard power of the product helps Jiefang win the battle of "leading the guard of the traditional car industry".
Consolidate the foundation of the new energy strategy and liberate the "circle of friends" to continue to expand
There is a strategy in the chest, and there are rules in every move. In the first half of the year, driven by the state's policy of encouraging the "trade-in" of bulk commodities such as automobiles, FAW Jiefang accelerated the implementation of the new energy strategy, whether it was ecological construction, technological innovation and reserves, or product line expansion, all aspects of amazing measures.
As a leader in the new energy transformation of commercial vehicles, FAW Jiefang seizes the strategic opportunity of building a new energy development pattern. In the first quarter, Jiefang actively integrated advantageous resources and promoted the innovation and development of the automobile industry through complementary advantages and resource sharing of "partners". The company has successively carried out strategic cooperation with Funeng Technology, MAHLE, Rising Hydrogen Energy, etc., and participated in the first "Guangdong-Hong Kong-Macao Greater Bay Area Hydrogen Corridor" construction project, demonstrating Jiefang's strong strength in the field of new energy commercial vehicles.
In the second quarter, FAW Jiefang (Qingdao) Commercial Vehicle Development Institute was inaugurated, making every effort to build a new highland for the country's leading new energy vehicle industry. At the same time, two latest hydrogen energy products were released - Jiefang Lantu "Spark" hydrogen engine tractor for the short- and medium-distance transportation market; and the Jiefang Lantu "Spark" liquid hydrogen electric tractor suitable for the trunk logistics market to further build product differentiation competitiveness.
In 2024, the sales volume of FAW Jiefang's new energy products will increase significantly, with the cumulative sales of new energy vehicles exceeding 5,000 in the second quarter, a cumulative increase of 136.7% in the first half of the year. Not only new energy traction products are delivered to large logistics companies such as Jiuzhou Hengchang and Tangshan Xingshun; At the same time, new energy sanitation vehicles will boost the electrification projects in Shijiazhuang, Changchun and other urban public areas; New energy dump trucks, mixer trucks, and other engineering vehicles have taken on important roles in many large-scale engineering projects in southwest China. These reflect the liberation of the "new energy leap war" in the all-out attack.
The brand value is the first in the industry, and the liberation of love leads the way forward
In the market environment, brand influence is the key for enterprises to gain competitive advantage and maintain market share. In the 2024 analysis report of "China's 500 Most Valuable Brands", the "Jiefang" brand value is 131.845 billion yuan, leading the commercial vehicle industry for 13 consecutive years. This represents the unique position of "liberation" in the minds of consumers, which is not only a symbol of market leadership, but also an emotional link between users and brands, which has a profound impact on consumers' choices in the end market.
At the beginning of the year, FAW Jiefang demonstrated its responsibility and responsibility as a corporate citizen, and donated 4 million yuan to the "Caring for Truck Drivers" project with a number of supplier partners through innovative public welfare models, gathering more loving resources and being a solid backing for thousands of card friends.
The "Liberation Love Pilot and Care for Truck Drivers Program" aims to alleviate the worries and difficulties of truck drivers across the country. In the first half of this year, the project has commended and rewarded several typical figures, including Master Nie Jianwen, who took his hemiplegic wife to a sports car, and his tenacity and love in the difficult situation touched countless people; Wang Xiangnan and his wife, who acted bravely in the Meida Expressway landslide disaster, were not afraid of danger and showed noble professional ethics and a sense of social responsibility; and Master Gu Yanshan, who ranked first in the liberation of the "Positive Energy Benchmark", his deeds have become a model for cardholders to help each other and transmit positive energy.
Looking back on the first half of 2024, FAW Jiefang continued to work hard in the field of natural gas commercial vehicles, the development of the new energy industry, and corporate social responsibility, not only showing significant market vitality and innovation, but also helping Jiefang "win the victory" in the key battle. What's more valuable is that through practical actions to convey warmth and support, it has won the hearts of the majority of users, realized the "two-way running" between enterprises and users, and achieved a more reliable user reputation of the liberation brand.
"Walk to the middle of the mountain without stopping, and the boat should be in the middle of the stream." It is believed that Jiefang will regroup, prepare for market competition in the second half of the year, and meet future opportunities and challenges with a new attitude.