In July 2024, Xinhua Bookstore and Du Xiaoman jointly launched the "Happy Reading Project" public welfare action, enriching students' extracurricular reading materials and cultivating extracurricular reading habits by donating books to secondary schools and primary schools in rural areas. On the eve of the summer vacation, the Joy Reading Program launched the first phase of the "Summer Joy Reading Program", and donated 6,600 books to five primary and junior high schools in the five regions where the public welfare project of Du Xiaoman's "Xiaoman Assistance Plan" has landed, including the nine-year school in Zhidu Town, Xixiang County, Hanzhong, Shaanxi, Yanshan Middle School in Yanshan County, Cangzhou, Hebei, the Second Experimental Primary School in Rushan City, Shandong, Jian'ou No. 2 Middle School in Fujian Province and Huaibao Primary School in Liuzhou City, Guangxi, so that children can take books home to read in the summer.
It is understood that the donated books of the "Joy Reading Program" launched by Du Xiaoman and Xinhua Bookstore include literature, history, science, art and other fields to meet the needs of children of different ages and different reading interests. Since July, books have been delivered to schools and distributed to children, enriching their summer reading time. The "Happy Reading Project" will also set up "Happy Reading Corners" in these five schools to provide children with a comfortable and quiet reading environment, so that they can feel more fun and rewarding in reading.
Xinhua Bookstore adheres to the original intention of "finding good books for readers and readers for good books", and is committed to providing high-quality reading resources and cultural services for readers. The person in charge of Xinhua Bookstore's online mall said: "The Reading Program is not a simple donation, we hope that through the Reading Program, more children can read excellent books and cultivate their reading habits. At the same time, we also hope to take this opportunity to call on more enterprises and social organizations to pay attention to the issue of youth education, and participate and contribute together. ”
The person in charge of Du Xiaoman's public welfare said that this time, he and Xinhua Bookstore jointly launched the Happy Reading Program, donating books to primary and junior high schools in rural areas, so that children can broaden their horizons through reading in the summer. In the future, Du Xiaoman will continue to care for and pay attention to the education development of primary and secondary school students in rural areas, and contribute to the education of young people.
In recent years, Du Xiaoman attaches great importance to fulfilling its social responsibilities and has carried out a number of public welfare projects such as the Xiaoman Assistance Program, the Pilot Talent Training Program, and the United Nations Development Programme's "Sustainable Finance for Rural Revitalization", helping rural revitalization by supporting industrial development and talent training.
In 2019, Du Xiaoman launched the "Xiaoman Assistance Plan" public welfare interest-free loan project to help farmers accurately support small and micro enterprises in counties and villages with industry-driven roles, and help rural industry leaders develop industries by providing interest-free loans, so as to drive more villagers to get rich and increase income. As of the end of December 2023, Xiaoman Power Plan has provided a total of 225 million yuan of interest-free loans, covering 394 administrative villages in 31 provinces (autonomous regions and municipalities directly under the central government) across the country, and indirectly radiating 240,000 rural households.
In the future, the "Happy Reading Project" public welfare action will be extended to more regions and schools. At the same time, on the basis of cooperation, the two sides will also actively explore new public welfare models, jointly promote the development of youth education, and contribute more to the cause of education.
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