At the beginning of the summer rain, the fog rises, and the birds sing in Lingshan Village, Chengkan Town, Huizhou District, which are beautiful. Surrounded by mountains, the old houses, ancient trees, terraces, archways and so on in the village gradually become clear from blur, like a poetic mountain residence map spread out in the land of Huizhou, so that people can see the mountains, see the water, nostalgia lingers.
In August 2022, the Daling Mountain Protection and Development Project was officially launched, with the overall construction of Lingshan Village as the core, linking the coordinated development of Chengkan Village, Dongshan Village, Shuyuan Village and other villages, developing the whole village of Daling Mountain, and making every effort to build the integration of culture and tourism in Daling Mountain Tourism Resort, which is in full swing in Huizhou District.
By digging deep into the rich resources of the thousand-year-old village, the local area has explored a practical path and demonstration model for the integration and promotion of repair, protection and development and utilization, and the integration of culture and tourism to empower rural revitalization, so as to realize the organic unity of village protection, rural revitalization and cultural tourism to enrich the people.
Wind direction direction
During this year's Dragon Boat Festival holiday, the Lingshan Scenic Area of Dalingshan Tourist Resort launched the experience activity of "touching fish and catching shrimp" to attract tourists to experience the fun of traditional farming in the rice fields and streams; Cleverly integrate love elements to carry out a series of activities, the grass dragon dance with traditional culture as the carrier allows couples to deepen their emotions in interaction, the moon old matchmaking provides a platform for single tourists to meet fate, and the love market gathers all kinds of handicrafts, special food, band performances, and enjoys sweet times; The night performance "Phoenix Wings" tells a legendary story of love and rebirth through gorgeous lights and shocking performances, adding infinite surprises and touches to the night tour of tourists......
Why is the development of Dalingshan cultural tourism so colorful?
As the core group of the resort, Lingshan Scenic Area takes the image positioning of "the most beautiful love theme village", breaks through the original connotation of Huizhou villages, fully integrates IP stories with local characteristic culture and life scenes, develops dynamic tour lines, builds consumption scenes, and launches four theme products of "Lingshan Learning, Lingshan Love, Lingshan Drunkenness, and Lingshan Dance".
Here, the "opening method" of the thousand-year-old village is more and more abundant. Some of the tourists stopped by the special scenes on the love route, and some tasted the local food in the street shops...... Since its trial operation, it has received nearly 100,000 visitors.
Today's Lingshan Scenic Area is compatible with the multiple identities of a thousand-year-old village and a creative district, where the old and the new redefine the scale of time.
"Mountains and rivers are interdependent, day tours and night tours are connected, we are starting to create new scenes and new spaces for night consumption such as lantern night tours, so that the popular product 'Nightless Spirit Mountain' will make tourists linger, so that 'flow' can truly become 'retention'." Peng Wenping, chairman of Huangshan Huizhou Romantic Red Cultural Tourism Group Co., Ltd., said that in the next step, the scenic spot will rely on the core of the project and products to accelerate the deep integration of diversified business formats and traditional Huizhou villages in Lingshan, continue to promote the integrated development of Zhenjing Village, and let the ancient village "grow again".
Linkage Continuous
More scenery continues.
In Huizhou District, the beautiful countryside is scattered like stars among the green waters and green mountains, giving birth to unique cultural and natural resources.
In the Dalingshan Tourist Resort, there are 3 traditional Chinese villages in Qiankou, Shuyuan and Lingshan, 3 boutique demonstration villages in Chengtang, Kunsha and Wangcun, and 3 5A scenic spots in Chengkan, Qiankou and Tangmo, with excellent quality of cultural and tourism resources in the region.
How to "break the wall and join the group" to expand more scenery from the point to the whole area?
Looking at the planning and layout of Daling Mountain, the layout of "one belt and one ancient road, two hearts and five groups" is distinct.
Among them, the "One Belt" is the landscape belt of the east line of the Qianlingkan Ring Road, the "One Ancient Road" is the Tongling Ancient Road, the "Two Hearts" is the Qiankou South Tourist Service Center and the Chengkan North Tourist Service Center, and the "Five Groups" are the Lingshan Core Group, the Chengkan Service Area Group, the Wushi Sports Group, the Dongshan Group, and the Shuyuan Group.
At present, along the established path, each group adheres to the pace of development, explores different "playing methods", and achieves the "beauty and beauty of Daling Mountain" with "each with its own beauty".
In addition to the core group of Lingshan "Tianshang Water Street, Golden Lantern Lingyang", the Chengkan service area group "Yilu Fun and Landscape Worry-free" has created the province's first open scenic service area model, and implemented the worry-free integration of tourism distribution inside and outside the service area; The Wushi Sports Group "Pine Forest, Bamboo Sea, Smart Mountains and Rivers" focuses on creating unique event IPs, cultivating low-altitude flights, grassland music festivals, outdoor camping, artist tribes and other projects; Dongshan Group "Lotus Blossom Fragrance Meets Dongshan" highlights agricultural planting, deep processing of agricultural products, sojourn experience, etc., and creates lotus rhyme formats such as lotus pond viewing field and "lotus blossom fragrance" theme homestay; Shuyuan Group "Youtan Flower Valley, Jinhe Shuyuan" relies on the flower landscape to create creative art experience, folk art leisure and other formats, and attracts in-depth experience formats such as Xiangyang Flower Sea, camps, homestays, and freehand mountain houses......
The thousand-year-old village is full of youth and blooming.
The project takes Lingshan Village as the core and drives the continuous development of Lingshan, Shuyuan, Dongshan, Chengkan and other villages, which not only adheres to the layout of "one game of chess" to achieve coordinated development of villages, but also emphasizes differentiation, avoids homogeneous competition, and systematically solves the problems of rural construction and development in terms of balance and comprehensiveness.
From "beauty in one place" to "beauty everywhere", from "bonsai" to "scenery" in the whole area of beauty, the quiet landscape of Daling Mountain is pregnant with the power of leaping.
Win-win and common prosperity
At present, Daling Mountain has become one of the "hot" destinations.
All this stems from the re-recognition and innovative operation of traditional villages in Huizhou District.
In order to solve the problem of rural development and explore the effective path of beautiful countryside to achieve a beautiful economy, Huizhou District has innovated and explored a new model of "village Huizhou" empowered by green finance for rural revitalization.
"Rural ecological resources are abundant, but resources are fragmented, difficult to realize, and lack of follow-up operations." In Peng Wenping's view, it is from the concept of "regional whole village operation" to break the problem, from planning and construction to investment operation, the overall packaging of fragmented resources, fragmented policy agglomeration and support, and fragmented operation and unified marketing, so as to introduce industrial support for Dalingshan Tourism Resort.
The premise of the whole village operation is to control the resources of a village as a whole and obtain the right to operate and develop the village. However, in most rural areas, there is a lack of development subjects.
Taking Lingshan Village as an example, the Lingshan Village Committee and Huizhou District Romantic Red Cultural Tourism Group jointly established a Qiangcun Company, with Qiangcun Company as the main body, implementing the two-wheel drive of "collection, storage + circulation".
The first step of "testing the water" begins with "awakening" idle resources, through the connection of 97 village-level assets of various types, promoting the collection and storage of 88 idle farmhouses, and the centralized circulation of agricultural land to create more than 700 acres, after evaluation and consultation, it is invested in the form of "asset package" as working capital, so that the whole village operation project has become concrete: on the one hand, the repair and transformation of idle farmhouses collected and stored have been transformed into rural tourism projects such as homestays and special restaurants to attract tourists to experience pastoral life; On the other hand, the development of characteristic planting and sightseeing agriculture on the collective land of the concentrated transfer villages has improved the efficiency of land use and increased the income of peasants.
For example, the group has collected and stored Mixi Xili, Shanke Thatched Cottage, Luyin Mountain Pavilion and other rural B&Bs to create a "Romantic Huajian" B&B brand, and has achieved independent operation of 4 B&Bs, with an operating income of more than 3 million yuan in 2023, which will effectively promote the development of rural B&Bs.
At present, five key projects, including the Lingshan Central Village Human Settlements Improvement Project (Domestic Sewage Treatment and Three-Line Underground Treatment) Project and the Chenglingqian Tourist Highway Widening and Reconstruction Project (Chengkan-Shuyuan Section) Project, are in full swing.
Behind the renovation in full swing, there is also a capital account that collects armpits: through innovative green finance models and coordinated scattered policy funds, the project has won financing loans of 950 million yuan for the second phase of the village Huizhou and the Dalingshan project in Huizhou.
By integrating the vast majority of the resources of the village, the business value of the village will be enhanced by unified planning and basic support. The whole village operation co-ordinated fragmented policy funds and won the green finance policy package oriented by the whole village operation, which further supported rural development.
Walk out and walk in
With the continuous advancement of the transformation and operation of Daling Mountain Tourist Resort, everyone has slowly understood that after the Spring Festival this year, more than 20 villagers who are doing business and working in other places have joined the return team, some of them have become homestay housekeepers, catering waiters, and some have become scenic spot cleaners and sightseeing car drivers...... People are starting to get involved in their own way.
Share and win-win, and bring real money and silver benefits to the aborigines of Daling Mountain. Since last year, Lingshan Village has directly obtained an operating income of 200,000 yuan, and the scenic spot has driven more than 50 local villagers to employ more than 50 people, and driven the sales of agricultural and sideline products such as corn, zongzi, and liquor to more than 10 million yuan.
The thousand-year-old village is changing little by little, and new villagers with ideas and creativity are beginning to gather here.
The Lingshan Bookstore in the scenic area was once the ancient ancestral hall of the village. Under the design and renovation of the director Li Li, it has become a complex cultural space integrating creative study rooms, restaurants, performance spaces, meeting spaces, coffee bars, etc.
"Daling Mountain is full of possibilities for us." Li Li said frankly that she was attracted by the thousand-year-old village of Lingshan and the traditional culture of Huizhou, and hoped to make good use of rural cultural resources, "tell stories" with cultural and creative products and space, inherit and innovate the cultural bloodline of the countryside in the process of continuous operation and realization, optimize and reshape the rural industrial system, and promote the enhancement of rural brand value.
Wan Xiaomeng, the cultural operator of the bookstore, said that it will invite intangible cultural heritage masters from all over the world to come to Huangshan and provide them with a platform to display their skills, and through the implantation of various formats and activities such as IP cultural and creative products, product packaging, festival activities, and experience products, link rural resources, create a display space for cultural and creative products, and promote the revitalization of rural culture.
Summer in Daling Mountain is a feast of green.
In addition to the poetic landscape, in expectation and practice, she is using her pen and ink, and glows with new charm in continuous continuation and innovation.
Reporter: Wang Yue Picture: Cheng Xiangyang, Yang Yutong, Huangshan Cultural Tourism, Huizhou Press Submission Email: [email protected] Editor: Wang Jing Second Trial: Hu Xiaomiao Final Review: Wang Cuizhu