In the business world, it is often said that innovation is the key to success. However, some entrepreneurs have chosen a unique way to attract customers with free clothing. Today, we are going to tell about a beautiful entrepreneur born in 97 who opened a store that only gives away clothes but does not sell them, but turns out to make more money than others for a whole year.
This beautiful entrepreneur is named Li Tingting and is only 23 years old. After graduating from university, she was so passionate about the fashion industry that she decided to open her own clothing store. However, instead of following the traditional business model of selling clothes, she chose a path that had never been seen before.
## The birth of the free clothes delivery model
Li Tingting once conducted a market research while in college and found that there are many people who like the opportunity to try on clothes for free. This discovery inspired her, and she decided to create a unique and compelling sales model – clothes are given away, not sold.
## Trendsetting challenges
Li Tingting knows that in order to gain a foothold in the highly competitive fashion market, she needs to have characteristics and advantages. So, she started researching how to attract customers and retain them.
First of all, Li Tingting chose a unique store location, located in the heart of the city's bustling business district, and decorated the store in a stylish and stylish style. In this way, passers-by will become curious about her shop and willing to go inside to check it out.
Secondly, Li Tingting pays attention to the layout and display of the store. She hired a professional display artist to make the clothes very eye-catching, and each garment stood out from the crowd. In this way, customers will be attracted as soon as they enter the store and can't help but want to try them on.
On top of that, Li Tingting offers customers a free try-on experience. She prepares a complete set of outfits for each customer, including tops, pants, shoes, etc., and customers can try on their favorite clothes to their heart's content and mix and match them freely. If the customer likes the outfit, Li Tingting will give it to them for free, so that the customer can experience an unparalleled shopping pleasure.
## The success of the unique model
Li Tingting's free clothing delivery model encountered a lot of doubts and difficulties at the beginning. Some people think that this is not in line with business common sense, after all, "there is no such thing as a free lunch". However, Li is confident that her model can succeed, as she believes that user retention and word-of-mouth will help her become profitable.
Sure enough, customers were very interested in this new model of free try-on and came to experience it.