According to reports, Porsche is reducing production of the Taycan due to declining sales and declining demand for electric cars.
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The Taycan has always been a solid model for Porsche, with more than 40,000 units sold in 2023. However, some German media said that like many other brands, demand for trams is declining this year, as potential customers who originally planned to buy trams are starting to change their minds.
According to the Stuttgart newspaper newspaper, the Zuffenhausen plant, where the Taycan is produced, will soon be switched to a daily shift in response to changes in lower market demand. It is reported that Porsche is in talks with local unions, and the change is not expected to lead to any layoffs. At the moment, a spokesperson for the brand has not made any comments on the report.
It is reported that the German government canceled subsidies for trams at the end of 2023, but this is not the main reason for the decline in demand.
In the first half of 2024, sales of German trams took a heavy hit, falling by 16.4%. In addition, as the Chinese electric car market is becoming more and more volatile, the Taycan, which is already not optimistic about sales in China, is even worse. German media also added that Chinese buyers prefer German luxury diesel locomotives to electric cars. This can be seen in the strength of the discount on trains in Japan through BBA.
However, the recent update of the Porsche Taycan for the 2025 model year may help sales, as some potential customers are waiting for the arrival of the new model.
The introduction of the electric Macan is also expected to contribute to Porsche's electric car sales, which is cheaper than the Taycan and is expected to be very marketable in China.