On July 5, the launching ceremony of the 2024 (4th) Beijing-Zhangjiakou All-Season Sports Tourism Carnival (Yanqing Station) organized by the Beijing Municipal Sports Bureau, the Hebei Provincial Sports Bureau, the Beijing Municipal Bureau of Culture and Tourism, the Hebei Provincial Department of Culture and Tourism, and the People's Government of Yanqing District, Beijing was held in the Yanqing Olympic Park in Beijing.
The Beijing-Zhangjiakou Sports Tourism Carnival is a public sports and cultural tourism event tailored by Beijing and Hebei to accelerate the construction of the Beijing-Zhangjiakou sports and cultural tourism belt, and is a regional platform for the in-depth integration and development of the sports industry and cultural tourism.
This year's "Carnival" was organized by Yanqing District Sports Bureau, Yanqing District Culture and Tourism Bureau, Zhangshanying Town People's Government, and Beijing Sports Industry Association. With "'Beijing' color four seasons · With the theme of "Zhang's Infinite Power", the company makes full use of the rich sports, culture, tourism and business resources of the Beijing-Zhangjiakou Sports and Cultural Tourism Belt, and launches a series of four-season themed sports activities based on public participation, including the Beijing International Cycling Culture Festival, the Dopamine Camping Life Music Festival, the Beijing-Zhangjiakou Hiking Conference, and the Beijing-Flavor Ice and Snow Carnival.
Meng Qianghua, member of the Party Leadership Group and Deputy Director of the Beijing Municipal Sports Bureau, said: "This year's Beijing-Zhangjiakou Sports Tourism Carnival is the first time to be held in Yanqing, Beijing, and it is also an event jointly created by the sports departments and cultural and tourism departments of Beijing and Hebei Province. In this process, we have held a series of popular projects such as hiking, cycling and music festivals in the two places, which have also played a good role in driving the integrated development of culture, sports, tourism and commerce in the two places and promoting sports consumption. ”
At the launching ceremony, the Beijing-Zhangjiakou regional government promotion, enterprise project promotion, expert academic exchanges and roundtable forums and other links showed in detail the unique sports and cultural tourism resources of Beijing and Zhangzhou, focusing on the promotion of a number of local event brands, and also launched the "Champions Take You to Beijing-Zhangzhou" video column, which injected new impetus into the in-depth integration and development of sports and cultural tourism, consumption and science and technology.
"In recent years, Zhangshanying Town has taken advantage of the Winter Olympics to be held, focusing on the three major elements of resources, tourists and services, guided by industrialization and marketization, coordinating 'ice and snow' and 'green waters and green mountains', insisting on ice and snow sports and outdoor sports flying together, actively developing all-season and all-for-one sports formats, and striving to build a world-renowned Winter Olympic town and outdoor sports town." Wang Baixia, a member of the Propaganda Committee of the Party Committee of Zhangshanying Town, said, "In the future, we will focus on the development of outdoor sports, make full use of the natural environment to create more sports scenes, and sincerely invite all friends to invest in Zhangshanying Town, swim in the blue ocean of outdoor sports with us, and share the dividends of outdoor sports." ”
On the same day, the Beijing Municipal Sports Bureau also signed a cooperation agreement with Shanghai Ctrip Commerce Co., Ltd., marking the vigorous development of cross-border integration of sports, culture, tourism and other industries.