On the evening of July 6, a show called "Run! 10,000 Live", the music variety show was launched in the first episode of Tencent Video. This music variety show is similar to "Flash Summer" launched on Youku on the same day and starred on Zhejiang Satellite TV, which allows some singers who hold offline concerts or small concerts to record variety shows in the form of small concerts and broadcast them online.
The purpose of these two variety shows should be a centralized draft of offline singers and bands, and through the Internet, select or hype some bands, so as to form a band with the advantage of online traffic. This draft model is similar to the women's and men's team drafts of the year. It's just that the current band draft focuses more on the music itself, and the looks of the singers and band members are secondary.
The first issue of "Flashing Summer" basically laid the foundation for its street fighting situation, vague highlights, chaotic singing, noisy fans, procrastinating rhythm, etc., which is enough to drag a variety show to death. And these problems are in the same type and launched on the same day of the variety show "Run! 10,000 people live", it also exists. Of course, the slightly better thing about the latter is that it starts with a clear message, tells the audience what it wants to do, and makes it clear what to watch.
In front of the chaotic singing and noisy fans, these two variety shows are the same. We might as well ask, why did these two music variety shows coincidentally introduce the two "contents" of chaotic singing and noisy fans? Don't the program team know that these singing are chaotic, and don't they know that these fans are noisy? Why do you want to cut all this chaos and noise into it?
After questioning, we will find that the two program groups actually have the same behavioral purpose, that is, trying to carry the charm of offline performances online. The charm of offline performances is actually chaos and noise, everyone is in a state of gathering in a group, accompanied by messy music, to achieve a kind of group obsession and hilarity. This kind of hi skin can only be produced in the swarm effect.
Why can the group effect make participants feel high? This is knowledge at the level of social psychology, and it is a big topic. I can only say it briefly here. In the group state of offline concerts, everyone is participating in one thing together and screaming for it, at this time, individual consciousness needs to give way to group consciousness. In the process of transfer, many people have achieved a sense of strength, group honor, and so on. The more people lack individual achievements, the more they need to realize themselves in this kind of transfer.
And those who really have individual achievements are afraid to give up the sense of group. If I say something that may not be correct, the more uneducated people are, the more they like this kind of offline singing, and they like to lose their sense of self in this kind of group effect, so as to gain a false greater sense of self. This kind of loss and gain is similar to the sense of organizational identity that many people have after chasing stars, so as to gain them. And true learning is always based on strong individual cognition and achievements, and these people are afraid to enter this state of individual surrender to the group.
On the other hand, there are more female audiences in these offline small concerts. It's also interesting, but I can't go into it, otherwise some readers might think I'm biased. Returning to this variety show, the ultimate goal it wants to achieve is to transfer the charm of offline performances to online, so that the online audience can also get a sense of participation. However, whether it is "Summer of Glitter", or "Run! 10,000 people on the spot", all of which are powerless at this point.
Why? Because the viewing mode of offline audiences is individualized and completed through their own mobile phones and computer screens, fundamentally, there is no such group participation effect. And this kind of individualized way is destined to think that the singing is chaotic and the fans are noisy. If it's a real scene, this audience will achieve an instant sense of participation. That's the difference between offline and online.
What really combines offline and online is actually live broadcasting. For example, Hunan Satellite TV's "Singer 2024" is popular because of the existence of this "live broadcast". It's certainly not a live live stream, it's not a simultaneous viewing of both offline and online. Offline, that is, the audience on site, is ahead of the audience of online and satellite TV. However, this relative "live broadcast" makes many people feel that everyone is participating in a performance together.
Therefore, if you don't engage in live broadcasting, you will never be able to connect offline and online. With some chaotic music and some noisy fans, to create a sense of offline, it is impossible to achieve this kind of online viewing as offline. This kind of technique can only dissuade the audience. In addition, some bands really don't sing well. This kind of variety show model is estimated to be defeated in all directions. (Text/Ma Qingyun)