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Abstract: The report shows that the frequency of participating in sports outdoor activities has increased significantly in the past year, with 62% of the increase closely related to the holding of major sporting events.
Rejuvenation is a distinctive feature of the sports and outdoor market. Young people aged 18 to 29 have become the mainstream of the market, and their attitudes towards sports and outdoors are more open and diverse. Consumers in this age group are more inclined to choose sports and outdoor clothing that is both fashionable and functional, and they are not only pursuing a sports experience, but also an attitude towards life.
High-value people are willing to pay a premium for specific sports and outdoor activities, and they have higher requirements for the professionalism and quality of products. This reflects that consumers' demand for sports and outdoor products is changing from a single functional demand to a diversified and personalized one.
The diversity of outdoor sports such as hiking, mountaineering, cycling, and camping has brought consumers a rich life experience. The report shows the penetration of different types of outdoor sports and their consumption behavior on Tmall Taobao. Whether it's a city walk on a city street or an adventure in the jungle, outdoor sports have become a bridge between nature and life.
In spring and summer, sun protection becomes the top priority for outdoor sports. High sunscreen, breathability, moisture absorption and quick drying, etc., these are the key points that consumers pay attention to when choosing sunscreen clothing. The functionality also extends to other sports outdoor products, such as jackets, hiking shoes, etc., which must not only meet the needs of outdoor sports, but also adapt to changing weather and environment.
Sports and outdoor are no longer just a representation of functionality, it can also be a fashion vane. The six major trends mentioned in the report, such as relaxed and simple, mountain outdoor, and dopamine, are the best embodiment of the integration of sports and fashion.
Excerpts from the report are set out below
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