#长文创作激励计划##头条创作挑战赛##记录我的2024##头等旺事#
After losing my job at the age of 39, in order to sell my house, I went undercover for 300 days, a true story of my bosom friend, 17 minutes
Anchor: Song Tingting
At the beginning of 2023, China's real estate has been in turmoil. Liu Xia spent 1.19 million yuan to buy a house in Zhengzhou in 2016, which shrank to more than 600,000 yuan. Both husband and wife are unemployed, and in order to sell the house, she decides to go undercover with an agent and sell the house herself.
If it is said that tens of millions of mortgages, spouses do not work, and children go abroad are the "three-piece set of death" for middle-class families, then if they are replaced by ordinary families, they are: the family has a million-dollar mortgage, the husband is middle-aged and unemployed, and the wife is full-time with a second child.
This is my deepest feeling on November 20, 2022.
At that time, the community was temporarily closed, and my husband had been working from home for two and a half months, and his company did not pay his salary for three consecutive months on the grounds that "the financial department could not go out to handle business".
Seeing that the deposit was gradually gone, and the lockdown was lifted but there was no news, we were both so anxious that our mouths kept bubbling up.
After my second pregnancy, my company continued to increase my workload, and finally implicitly forced me to leave my job voluntarily, and the family basically relied on my husband's salary to support me.
Although I doubt in my heart that my husband will not be unemployed like this, before the dust settles, I still fantasize, maybe I am too careful? After all, he has worked in the company for many years, not only the technical backbone of the unit, but also the "veteran" who has started a business with the boss to this day.
In a state of anxiety, I finally waited for the news of the full opening on December 4, 2022.
The next day, a message came from the company's group: for the sake of everyone's health, the company decided to postpone work for a week. My husband laughed and said that the company was quite humane. But I began to have a sense of foreboding in my heart.
A week later, my husband went to work on time, but he and a group of colleagues were blocked at the door of the company, and the combination lock, which could be entered by fingerprints, is now unrecognizable.
In the work group, the boss has not been silent, and calling the boss's mobile phone also prompts to turn off, until the call and the office building property confirmation, everyone knows that the company has gone through the lease return procedures as early as a week ago.
After two months of labor arbitration, there was no harvest for several months, and everyone could only make an appointment to look for a job while continuing to reflect upward.
Originally, my husband was a technical talent, so he didn't have to worry about finding a similar job, but during that time, he submitted countless resumes every day, and most of the replies he received were sales and live broadcast posts that had nothing to do with the position.
I had mixed feelings in my heart, and I hesitated to take the opportunity to wean Erbao and send her back to my hometown, so that I could go out and find a class to subsidize the family.
Before I could sort out the charter, my husband happily told me that he had found a new job, but the new company was not big, and the boss said that he would often work overtime after taking up the post, and the family would let me take care of it more in the future.
After that, my husband began to live a life of going out early and returning late. Without my husband to share the housework, I started to struggle a little, but my eldest five-year-old daughter was unexpectedly sensible and would take the initiative to play games with my sister when I couldn't leave my hands to cook. When my sister lost her temper, she patiently stepped forward to coax her and told her that she couldn't be unreasonable and let her mother suffer......
Just when I thought that the whole family would work together to slowly get my life back on track, my husband's seemingly regular routine and habits vaguely revealed that something was wrong.
I didn't expect my husband's new company to be so rolled.
He worked overtime until 11 or 2 o'clock at night every day, and he didn't have any rest on Saturdays, Sundays and holidays. Even with such high-intensity work, there has been no significant change in wages.
That day, my youngest daughter pulled the trash can in front of his desk, and I finally noticed something unusual.
In the trash, there is a lost credit card bill with a lot of gas expenses in different places.
After putting my two children to sleep, I couldn't help but pull out the bill and ask him what was going on.
Seeing that it was exposed, my husband hesitated to tell me the truth - in order not to worry me, he lied that he had found a job, but in fact, in order to be able to pay various living bills in front of him, he secretly became an online car-hailing driver while submitting his resume overseas.
Looking at the flickering and guilty look in his eyes, I couldn't help but have sour eyes, and deliberately pretended to be calm and asked him, how is the online car-hailing business now? He smiled forcefully and said that even if he went out at 7 o'clock in the morning and came home after 10 o'clock at night, the money he earned every month would not be much left after paying the mortgage.
After thinking about it for a long time, I tentatively put forward the idea that Pan Heng had been thinking in my heart for a long time: "Why don't we sell our current house and go back to our hometown county to live?" In this way, the cost of living is smaller, the elderly and children can be taken care of, and your pressure will be much less. ”
The husband hesitated for a long time and said, "For the sake of the children's future, we can't quit the city so easily." It's easy to go back, but it's hard for a child to come out again. ”
In the end, we made a compromise and planned to sell our current house and replace it with a small house at a cheap price.
After agreeing, my husband said guiltily: "I'm sorry I couldn't give you a bigger and better home." I also want you to follow me to consume and downgrade. ”
I quipped him: "Originally, I was just like you, I came from the countryside, where else can I go?" ”
After agreeing on the same opinion, I started running the agency the next day.
Before listing, I learned the strategy I searched on the Internet, pretended to be a buyer, consulted several different apartment types, and set up the price of a house with the same type as ours.
But I don't know if my acting skills are too clumsy, or if this trick has been used by too many owners who sell houses, the little girl in the intermediary finally couldn't hold back a smile and asked me directly: "Sister, do you have a house to sell?" Then he took out his mobile phone and asked me to see the information they registered for the sale of houses in the same community, and the recent transaction price of the house.
I was surprised to find that the decline in housing prices in our community was much greater than I had imagined.
In 2016, when I bought a house, the average price in Zhengzhou was 13,000 square meters, and the price of a house of more than 92 square meters was 1.19 million. Now, most of the listed market prices are around 800,000. Some owners who are eager to sell their houses even cut themselves and put out a low price of more than 600,000 yuan!
I don't believe in evil, thinking that in 2017, the highest sale of the same house in the community was 1.7 million, but I still can't believe that now the price difference is less than one million out of thin air, and I insist on selling at the original price of 1.19 million. Thinking that even if it is sold at the original price, it will already be a loss of more than 7 years of mortgage, and the price will not be reduced.
Seeing that I didn't listen to the advice, the little girl of the intermediary explained with a stiff smile: "Sister, we generally do not interfere with the price of your listing, but we still want to give you advice from a professional point of view." If you really want to sell, this price is put out, and there are really no customers who go to the site to see the property. ”
I suspected that she wanted to lower the price, so I went to more than a dozen intermediaries around me to inquire, and got similar answers.
The last agent who sent me out saw my intention and directly persuaded me: "Sister, our house selling system is now all about information sharing. As long as your house is registered, all the stores can be seen. You don't have to look around, it's all the same. ”
Only then did I realize that in the past, when it came to selling houses, the selling market where the surrounding agents came to loot has completely passed. After looking at more than a dozen houses, I finally listed the house information in the last one.
Sure enough, after the listing, it was the same as the agent said, except for a few sporadic intermediary calls to persuade me to reduce the price, not a single customer came to my house to see the house. For a long time after that, I couldn't even get a call from the agent.
Endured the heartache, when I was about to adjust the price and lower the price further, the agent told me: "The current market price is basically 700,000 yuan, in order to let your house sell as soon as possible, I suggest you hang about 600,000 yuan." ”
I still reluctantly refused, and only agreed to reduce the house to 720,000, thinking that no matter what, there should always be a customer to visit the house, right? When they are interested, we will meet again to negotiate.
This time the price reduction finally made a little splash, and two people came to see the house in half a month. But just to see, there is no follow-up.
The agent still called me from time to time to persuade me to lower the price. I calculated that according to the amount of price reduction they gave, I could only barely offset the loan owed to the bank, and the rest was not even enough for the cost of the transaction. Not to mention that the loan repayment in the past seven years is gone, and even the previous down payment is gone......
Sell it, the hard work of the previous years was all in vain. If you don't sell it, the monthly mortgage is overwhelming. Not to mention, this price can only temporarily alleviate the hole of insufficient monthly expenses in front of you.
I'm stuck in the dilemma of worrying about selling and worrying about not selling.
In this case, I uncontrollably wonder if the intermediary wants to facilitate the transaction and deliberately under-priced? I thought to myself, it would be nice if I had a knowledgeable intermediary friend around me.
When I thought of running an agency before, I saw that many nearby stores had recruitment notices posted on the doors, and I suddenly had a flash of inspiration, I could join the company myself and be the person who knew how to do it - selling my own house by myself might make faster progress, and I could also charge an extra commission for selling the house.
After I had an idea, I took my little daughter to the agency in the neighborhood next door and secretly applied for a job.
In order to prevent flaws from being recognized by my peers, I changed the basic information such as my home address in addition to the ID number truthfully in the application form.
After a simple interview and self-introduction, the store manager immediately notified me to take up the post, but said that because I want to bring a baby, it will inevitably affect the workload, so there is no basic salary without responsibility, but correspondingly, the commission for selling the house will be higher than that of general sales, and I can get 40% of the intermediary fee!
When I heard that there was no basic salary, I chuckled in my heart, thinking that now the living expenses have not been settled. But thinking of my main purpose, I hesitated superficially and agreed.
The store manager said that before joining the company, it is necessary to spend a week running the market, on-site survey of all the communities and buildings in the area, memorize all the house types and approximate market prices in each community, and then participate in a week-long closed training.
Before that, if I wanted to see a listing, I needed to log in with a colleague's account, but I could only see the listing information, not the customer information, which was a bit contrary to my original intention of desperately wanting to sell the house.
So, I started to get close to my colleagues, helping to print materials, running before and after, serving tea and pouring water, and asking them to recommend my house among customers who wanted to buy a two-bedroom house, under the pretext that I wanted to learn from them how to show customers and communicate with customers.
Under my humble advice and various touted "assists", my colleagues did not take the initiative but did not refuse to bring me as a "little tail" when asking customers to see the house.
During the whole process, I tried not to speak, while observing their interaction with customers, I began to recommend my house when I saw the opportunity, and pulled those customers who were slightly wavering or embarrassed to refuse to my house to take a look at the house first.
When I saw that a customer who wanted to buy a two-bedroom looked hesitant and asked my colleague to recommend other properties, I took the initiative to take out my mobile phone, clicked on the listing information of my house, and squeezed forward to recommend: "I have a two-bedroom house in my hand that meets your expectations, it is nearby, and the price is negotiable." ”
This is also the phrase I learned from my colleagues, and generally customers who have time and the intention to buy a house will not refuse. When I encounter a slightly hesitant customer, I will quickly tell the advantages of the house while the iron is hot, and then pull the customer who is embarrassed to refuse to the scene under the guidance of the "come and come" words.
After a few times, I became the target of public criticism from my colleagues in the store: "I see, you are watching if it is fake, and it is true that you want to pry our customers!" ”
I hurriedly explained: "I swear never to rob your customers, in fact, this house is my own, I promise, even if your customers really buy my house, I will never take a penny of commission." On the contrary, I have to give you a big red envelope to thank your customers for buying my house! ”
Only then did my colleagues joke with me: "Finally show your hole cards, feelings we work to earn commissions, you work to sell your house?" ”
I was embarrassed to hide: "Whose house is it not for sale?" I'm just an extra layer of identity than you. ”
After being recognized by my colleagues, I simply introduced my house openly, so that they had customers who wanted to buy two rooms, and focused on recommending me, focusing on one: there are prizes for viewing the house, and there is a red envelope thank you after the transaction.
It's a pity that the problem on the colleague's side was solved, but there was no splash on the customer's side.
Many customers either refuse the price on the spot, or after the on-site inspection, they don't talk when they hear the price, and when they encounter some customers who are not very good-tempered, they will blame my colleagues.
My colleague was embarrassed to make up for it, and I was busy explaining that the price was negotiable, but the customer's bargaining level was really bold, it was not an ordinary big knife, it was simply a dragon slaying knife, and the house with 720,000 yuan could directly cut you to 400,000.
After returning home many times, my colleagues were impatient with me to follow me to "watch" again. Some directly refused: "Sister, stop, my customer doesn't have that much budget." ”
After hearing the news, the store manager also began to talk to me: "Although you don't get paid for work, you are still in contact with customers on behalf of our store." Isn't it smashing our signboard if you keep doing this? ”
In order not to delay my plan to continue to sell houses "undercover", I can only put away this "crazy" and ineffective sales method, and I am more deeply aware that I have really changed from a seller's market to a buyer's market.
Many people look at the same house back and forth many times, obviously looking very excited, and the landlord is willing to reduce the price again and again, but the buyer is hesitant and does not dare to make a move, for fear that in another month, the house price will drop again, and he will lose tens of thousands of yuan out of thin air, becoming a "pick-up man".
The main thing is that the real estate market has always been buying up, not down. If you want to sell the house in a short time, there seems to be no other way than the landlord to cut the price and cut the price.
In order to lose less money and sell the house as soon as possible, I consulted the sales champion in the store and asked him if there was a good way to try.
After my humble request for advice with a few cups of milk tea, he finally said his advice: "Now is the era of self-media, many peers are operating their own accounts on major platforms, and the high-quality listings registered through the accounts attract fans to drain traffic. Why don't you try this method too. ”
After listening to his advice, I registered my own accounts on major video platforms and carefully edited and published every video message. Although the number of viewers was small at the beginning, I insisted on updating it every day, hoping that the system could give me some traffic through my update frequency, and use big data to push it to more interested people.
For this reason, I have been learning from the accounts with high data of my peers on the Internet, and I have screened out the cost-effective housing information from a large number of housing information every day, and the busyness is almost the same as my preparation for the college entrance examination.
Gradually, my account information went from single-digit views to single-digit messages, and then finally received the first online-to-offline customer to view the house.
It was March 2023, and after the viewing data on my social platform increased, some people began to leave messages questioning me as a liar, suspecting that I was making up low-priced listings as a gimmick to attract customers. I fought directly with people in the comment area, and said that they were welcome to come to the field to "fight fakes".
Such a "provocative" response really aroused the rebellious psychology of individual netizens, so I received the first netizen who contacted me in a private message to look at the house.
I'm not sure if he really wants to buy a house, but I decided to seize this wave of "traffic" sent to the door. After determining the time to see the room and obtaining his permission, I released the warm-up video in advance that would be broadcast live.
On that day, I was fully armed, brought a power bank, held a selfie stick, and took him to see the houses one by one. But after being busy for most of the day, the customer only said to go back and think about it before contacting.
After this live broadcast viewing, the number of video views I posted later has obviously increased compared to before. I vaguely discovered the "traffic password" of the video account, and started to see the house more live, and when I sent the video again, it would also be mixed with a little more personal video.
I don't know if it's because of the "personality" attraction of my personal account, or because I changed my attitude of quick success and quick profit, and began to seriously introduce houses that meet the needs of customers, and the number of customers who contacted me from social platforms gradually increased.
Although I still introduce my house after introducing the house that meets their expectations, the sincerity and tolerance of these customers is higher than that of customers who come in directly and through the sale software.
When I take people to see houses, I will also give some practical suggestions and analysis to customers from my own experience, help customers with financial difficulties to calculate the pressure of repaying loans after repayment, and help customers with special needs analyze the matching degree of houses.
In the process of showing around, I also became familiar with the nearby community market, screened out the old communities and apartment types that I could start with, and made all preparations for my future replacement.
In June 2023, I finally opened the bill.
It was a young couple who had just worked in Zhengzhou for two years, and they originally wanted to buy a one-bedroom apartment with better decoration, but I gave advice from my own experience, slightly increase the budget, and directly replace it with a 10-year-old two-bedroom house, because after getting married and having children, the one-bedroom is good or not, not to mention the taxes and fees to be paid for the transaction of the two houses, which is also an expense.
After the two of them went back to discuss it, they accepted my suggestion and replaced the target. Although I spent a lot of money on this, and the commission was only a few hundred yuan more than that of a one-bedroom apartment, it was the first order I opened in the six months since I joined the company.
That night, I excitedly bought a few meat dishes to celebrate, and I felt that the burden on our heads that month seemed to be a little lighter. After the meal, my husband advised me not to put too much pressure on myself, saying that difficulties are only temporary, as long as I maintain the current mentality and work rhythm, I can always meet the new owner of our house.
I smiled and nodded, but I didn't expect the surprise to come soon.
The young couple introduced me to one of her relatives to buy a house. After sifting through his needs, I was pleasantly surprised to find that my house was exactly what he expected.
After holding back his excitement and introducing my house, he looked at it twice and settled down.
Sometimes, the house and the person are also fateful. This customer said that he looked at the house for two years, and did miss some good houses in hesitation, and when he saw my house, he compared the pros and cons, and it was indeed one of the least disadvantages, and there was a feeling of "it's it".
Because it was introduced by a relative, he trusted my professionalism and personality very much, did not cut it hard, and finally bought my house at a price of 700,000 yuan, which was only 20,000 yuan less than the quotation.
On the day of the transfer of ownership in the real estate trading hall, I took a deep breath and walked out of the government affairs center with light steps.
Looking at the vast road and sky, I thought in my heart: once born and twice matured, this work of a real estate agent can be continued as a profession. The difference is that from now on, I will finally be able to travel light.
Text | Beans are fat
(Excerpted from the life concept of the WeChat public account table)