In today's business environment, the use of WeCom for customer operations has become a standard practice for many businesses. However, if a business blindly conducts marketing activities, not only may it fail to achieve the desired results, but it may also cause resentment among customers. So, how do you effectively identify the level of customer interest in our products and services? Here, Little Sesame will introduce you to an extremely practical tool: the trajectory radar function of Sesame Micro-Guest.
The trajectory radar function of Sesame Micro can not only accurately send links, articles, and files to customers, but also record customer behavior data in detail. These data include customer click behavior on links or articles, browsing time, etc., providing accurate data support for enterprises. Here are a few of the main features of the feature and examples of its applications:
1. Notification function: Enterprises can choose to enable user behavior notification reminders when creating trajectory radar. For example, when a customer clicks on a Radar link or reads a Radar article, the relevant employee will receive a message reminder from the Sesame Wechat system. In this way, an insurance company learned about the high interest of customers in a health insurance product in a timely manner, quickly followed up, and successfully converted a number of large orders.
2. Dynamic function: Enterprises can view customer dynamics in real time in the background of Sesame Micro, such as reading duration and number of opens. For example, an online education company adjusted its content marketing strategy by analyzing customers' reading time and article interactions, resulting in a significant increase in course sales.
3. Tag function: Based on the customer's click and reading behavior, Sesame Micro allows enterprises to tag specific tags for customers. For example, a software company can set up a rule to automatically label customers as "high-intent customers" when they read an article about a new software feature for more than a certain amount of time, so that they can easily adjust their product promotion and sales strategies.
In addition, the trajectory radar function of Sesame Weike also supports the automatic conversion of imported official account article materials into radar articles, which greatly improves the efficiency of content operation.
For enterprises committed to improving customer marketing effectiveness, the trajectory radar function of Sesame Micro is undoubtedly a powerful tool. Not only does it help businesses better understand customer needs, but it also improves the targeting and conversion rate of marketing campaigns.