The Yaxinyuan North-1 plot was successfully auctioned on December 15, 2023, becoming the closing event of the 2023 Shenyang land auction market. At that time, the Beiling Farm plot had not yet been confirmed when it would be listed on the market, so since the beginning of 2024, buyers who want to buy pure new properties in the new area of Huanggu's capital have focused their attention here.
In this process, the development details of the Yaxinyuan North-1 plot surfaced one after another, and finally confirmed that the two developers of Gemdale and Jincheng joined forces again. Previously, the two developers have successfully developed and sold the Gemdale Jincheng Lingfeng project, located in the main city of Huanggu, the location and school district is the biggest selling point, due to the constraints of the land conditions, there is no room to play in the product, but relying on the two advantages of location and education, although the Gemdale Jincheng Lingfeng has been successfully sold out under the influence of the market downturn in recent years, which has also laid the foundation for this re-cooperation.
After Jincheng obtained this land, I think the first person I would consider to cooperate with Jindi. In terms of developer brand and product power, it is difficult for Jincheng to have this grasp, and Gemdale is known as an expert in western-style houses, although this plot is not large, but the attributes of low plot ratio have a lot of room to play, and the market needs new products to activate. Now it is difficult for rational home buyers to sell, they are afraid that the house price will fall after buying, in order to avoid losses, they would rather sacrifice the immediate improvement of housing demand, and wait for the time when the house price turns upward. But there is also a group of people, they are emotional, they regard the house as a consumer product, buy it early and enjoy it early, and if there are good products that can impress these people, they will make a move.
Let's take a look at the basic information of the real estate of Gemdale Jincheng Que Yuntai, covering an area of 16,000 square meters, with a plot ratio of 1.5, which is quite low, with a comprehensive calculation of a construction area of 35,000 square meters and a greening rate of about 36%. The goal is to create a full-western-style residential area, hardcover delivery, and the top and bottom are reserved for personalized needs of clear water delivery, so that the owners can give full play to their imagination. Since the plot ratio is not low enough, not all bungalows are 6 storeys, but there are also 8 and 11 storeys. The area range is the smallest 11-storey bungalow, with an area of 110 square meters, an 8-storey bungalow is 115 and 120 square meters, and a 6-storey bungalow is the largest 120 and 130 square meters.
Speaking of which, we have to guess the marketing strategy of Gemdale Jincheng Que Yuntai. It stands to reason that in terms of time, Gemdale Jincheng Que Yuntai can be faster, ahead of Vanke Yinyue, and grab a first hand to pull customers to their own projects. Judging from the current situation, Vanke Yinyue will definitely open before Gemdale Jincheng Que Yuntai, and today is July 5, and Vanke has obtained the sales license for two buildings. Since Gemdale Jincheng Que Yuntai has this opportunity, why did you choose to wait for Vanke to make a move?
Vanke and Gemdale are both positioned to improve customers, and the biggest problem for these buyers is that they are relatively unhurried, especially in the face of the fact that the two real estate projects are basically synchronized in terms of market entry time. Therefore, Gemdale should judge that the first move may not be sure at this time, in case the opening effect is not good, it is difficult to deal with it. You can wait until Vanke Yinyue opens to observe the effect, so that you can attack, retreat and defend, and if the progress is not urgent, some details can be polished better to meet the needs of customers.
According to the news we know now, it will move to the official sales office around July 14, and at the same time, the demonstration area of the park can be released, as well as the house price, so that his bid will be after Vanke's first opening. After the opening, 50,000 subscriptions will be collected, which can be regarded as a small decision. A week later, the model room was opened, and finally opened at the end of July, which was nearly a month different from Vanke.
Gemdale Jincheng Que Yuntai is currently delivered on June 30, 26 and the price just mentioned is to be determined.
Why publish an article? Recently, Vanke Yinyue has made rapid progress, and the exposure of major short videos and live broadcasts is very high, and everyone has talked about it a lot, which is already very comprehensive. In order to help everyone better settle down in the capital new area, there will be many comparisons of new real estate, and the Dongcha property market, as a real estate media, must also talk about the new projects and give you some reference.
Finally, let's talk about a few selling points that Gemdale Jincheng Que Yuntai is looking forward to. The first one is known as the room rate of 98%, which is basically 0 share, after the real scene model room comes out, everyone takes a ruler to measure it to see if it is bragging. The second is known as the first fourth-generation residence in Shenyang, a while ago everyone paid attention to the fourth-generation residence that China Resources wants to do in Dalian. The third is compared with others, which is in the second ring like Ronghua Mansion, and the location is closer to the first ring. The fourth is the school, Tonghui East Campus and 43 Middle School Main School. For the rest, let's see the picture for yourself.