On November 19th, Chengdu's "Ear Economy" promotion conference and project roadshow activity was held in the eastern suburbs of Chengdu Chenghua District, and nearly 100 entrepreneurs and investors attended to talk about the future of Chengdu's sound cultural and creative industry. At the event site, a total of 5 companies conducted on-site roadshows, starting from the aspects of sound training, IP creation, performance shaping, etc., bringing unlimited possibilities to Chengdu's ear economy.
A number of voice celebrities signed a contract to settle in Chenghua District
As a highlight of this event, the organizer specially invited Ma Xiaoji, the voice of the well-known animation "Doraemon" and the titan master of the domestic dubbing industry, to the scene in person, and used a wonderful animation soundtrack to show, bringing an auditory feast to the guests on the spot, instantly stimulating everyone's enthusiasm for the "ear economy".
After the wonderful performance, Teacher Ma Xiaoji invited the audience to try dubbing on the spot, and through a short teaching, the audience felt the power of sound. Teacher Ma Xiaoji said that he was very fascinated by Chengdu's profound cultural heritage, and hoped to lead the team to come over, let more people join the sound track through professional training, fully activate the "ear economy", interpret culture in the way of sound, and empower the public to have a better life.
On behalf of Jin Yonggang, Zhang Yaohan, Yan Mengmeng and many other voice celebrities, Ma Xiaoji held a signing ceremony with Huang Zhongyao, chief of the Cultural and Industrial Affairs Office of the Propaganda Department of the Chengdu Chenghua District CPC Committee, to set up an enterprise in Chengdu Chenghua District, focus on the cultivation of new individual talents, and open the "Ear Economy Cultivation Talent Program". We will take Chengdu as a starting point to maximize the power of sound and integrate it with economic, cultural and other fields at a high speed.
Chengdu is undoubtedly an important new engine to promote the "ear economy", in order to promote the opening of the new model of "sound + cultural creation", the event site also focused on the promotion of two major government platforms: the "Tianfu Cultural and Creative Cloud", an investment and financing platform for the whole country led by the Propaganda Department of the Chengdu Municipal Party Committee of the Communist Party of China, and the "Cultural and Creative Pass" loan project dedicated to cultural and creative enterprises, which will comprehensively help cultural and creative enterprises solve a number of problems in Chengdu.
Empower Chengdu's new economic development with "sound"
Another highlight of the event was the wonderful roadshow brought by many outstanding enterprises such as Ear and Eye New (Chengdu) Culture Media Co., Ltd., Curry Comedy, Sichuan Departure Vision Culture Communication Co., Ltd., Chengdu Xingfan Town Interactive Entertainment Technology Co., Ltd., Himalaya and Three Scales Culture Media Co., Ltd. who expressed their opinions on the theme of empowering Chengdu's "ear economy", showed their respective models, resources and entrepreneurship to the guests, and also triggered a great discussion on the development of Chengdu's new economy.
Li Hui, founder of Ear and Eye One New (Chengdu) Culture Media Co., Ltd., said that under the background of the country's strong support for the individual economy, from multiple angles such as voice training, technical support, brand building, and traffic support, a closed loop of new individual economic development will be built. Professional vocal instructors provide services, well-known marketing celebrities help create personal IP, from training and marketing to two-way attack, to help the rise of the new individual economy.
The well-known enterprise Departure Vision, which is mainly based on creating IP, also expressed the same view, and the project leader Ma Jinyan introduced that in terms of cultural and creative landing, Departure Vision can provide support in many aspects such as live marketing and IP incubation to help more individuals keep up with the times.
In addition to projects that enhance personal professional standards, there are also experience-based projects on site. Guo Zeyu, the founder of Curry Comedy, brought a new experience of sitcoms: classic love dramas, American sketches and talk shows were presented, and the art of speaking helped more and more people to decompress. Guo Zeyu said that as a newly emerging team, there are endless possibilities in content, and the current team maintains the update frequency of a new drama in two months, looking forward to getting more recognition.
Luo Rong, project leader of Star Powder Town, introduced the naked-eye 3D experience of the international IP "Alice in Wonderland", and said that in the process of Chengdu cultural and creative landing, the naked-eye 3D + interpretation + sound children's songs and other integration, the income structure presents the diversification of children's performances, catering, toys, children's music training, etc., providing new possibilities for Chengdu's cultural and creative economic ecological innovation.
As the last promotion project of the event, Pei Yingjie, co-founder of Chengdu Sanshi Scale Culture Media Co., Ltd., introduced the sound drama project of Sanshi Scale in detail for the guests, who said that Sanshi Scale is the Chengdu audiobook recording and training base of the Himalayas, and also a strategic partner of Sichuan Media College and Southwest University for Nationalities, which will provide more new impetus for Chengdu's "ear economy" in the follow-up development process.
In recent years, Chengdu Chenghua District has made great efforts to promote the cultural and creative industry, and has introduced well-known brand enterprises such as "Himalaya" and "Starry Drama Village". Located in Chengdu, a very inclusive city, Chenghua District also has a more inclusive attitude, empowering the landing of sound cultural and creative projects, encouraging more outstanding projects to settle in, and jointly opening up a new blue ocean, while not forgetting to bring a novel sound experience to Chengdu citizens, accelerate the development of the new individual economy, and help Chengdu build a world cultural city.
Source: Consumption Daily