The summer vacation is approaching, and the tourism market has set off a wave of tourism upsurge. No longer satisfied with the "sightseeing" and "punch-in" tourism of the past, today's tourists are paying more and more attention to the in-depth experience, participation and interaction of tourism. Especially since the beginning of this year, more daily and casual "new fireworks" tourism has been emerging, forming a daily and casual "doorstep" travel mode.
Changchun Mixc Yard is a popular urban slow-flash block
Morning and evening markets
The city's "new fireworks" show
What is "New Pyrotechnicism"? Compared with the traditional "pyrotechnicism" of ordinary residents' lives, the "new pyrotechnicism" emphasizes that after the city is governed and reconstructed, it can not only retain the cultural heritage and fireworks atmosphere, but also meet the diversified needs of leisure, tourism and commerce. Especially since the beginning of this year, checking in the vegetable market, visiting the morning market and night market has become one of the ways for many tourists to travel and relax, attracting young people. Keeping up with the tourism trend of "new pyrotechnics", the major morning and evening markets in Changchun are richer in content and more diverse in play.
All kinds of fruits and vegetables are dazzling, the fragrance of special snacks is fragrant, today's Yongxing Market is not only a place for Changchun citizens to walk and shop in the morning, but also one of the Internet celebrity places for foreign tourists to check in, many tourists who come to Changchun will come here to take a stroll and feel the thick smoke and fire of Changchun morning market. "The morning market in Changchun is too foreign, not only is the breakfast quacky and delicious, the fruits are also good and cheap, and the uncle plays the violin in the stall." Xiao Xue, a tourist from Shanxi, said that on the morning of her visit to Changchun, she came to the morning market in Yongxing Market. After drinking a bowl of porridge and eating a lot of Northeast specialties, the stall owners and locals were very enthusiastic, which made her feel warm and a sense of belonging.
Compared with the morning market, Changchun's night market is more diverse in type and content. There are not only the traditional and most popular Guilin Road Night Market, but also the Jucheng Huayi Night Market - Night Restaurant 4.0, Kuancheng Dongdong Port "Jiangye +" Night Market, Nanxili Cultural Tourism Town "Crocodile Check-in Train Market", Qilehui Starlight Night Market, Actually World Night Market, Beihu Wuyue Square Night Market, Global Plaza Night Market...... These night markets not only have delicious special food, but also a variety of cultural and creative handicrafts, trendy entertainment projects, such as "small train", "mecha parade", "Ferris wheel", "maze" and so on. "I sweated all over my night at night, so I just came to the night market to have some cold drinks to replenish some energy and continue to be high." Xiao Qiao, who participated in the music festival in Nanxili Cultural Tourism Town, left halfway and came to the "Crocodile Check-in Train Market" here to feel the wonderful "new fireworks" here.
Chasing the atmosphere of fireworks and integrating into local life, more and more tourists are willing to immerse themselves in the "new pyrotechnics" and gain more down-to-earth surprises and happiness during the journey.
The slow-pop block extends the modern charm of the city
Neighborhood business district
The romance of the exquisite "market".
In the traditional sense, "fireworks" are the sounds, colors, and smells of life, which are more inclined to daily life. The popular "new pyrotechnics" filter out some "impurities", which is more standardized and incorporates cultural elements and is full of creativity. It is not only a simple business form, but also a social field, a decompression space, a way of life, and even a city landmark.
In Changchun, the slow-moving block located in the sunken square of the MixC has been welcomed by citizens and tourists as soon as it was launched. Whether it is the scenery or the store decoration, the design of the whole block is trendy and fashionable, which makes people shine and give people a sense of texture in a movie, and it is a "blockbuster" when taken casually. Most of the various delicacies here are landing in Changchun for the first time, and consumers are lined up to buy them, and they are full of popularity. "It's both trendy and pyrotechnic, casual and trendy." Ms. Guo, a citizen, said that the MixC Slow Flash Street is clean and tidy, literary and fashionable, and almost every weekend, she and her friends will come here to take a stroll and feel the romance of the exquisite market in the trendy city.
The "New Pyrotechnics" injects living water into commercial complexes
Hongqi Street Tourism and Leisure District, a block with multiple economic, social, humanistic and historical values, constitutes a new life picture of the city: there is a living area with a strong film culture and historical attributes; There are social businesses such as Wanda Plaza and this Youshan Cultural and Commercial Tourism Complex; There are shopping places such as Eurasian business capital and Asia department store; There are cultural tourism scenic spots and shops such as the Changying Site Museum and the Changchun Gift Concept Store; There are restaurants, cafes and other leisure formats...... "shopping, hanging out, eating and drinking, watching movies, Hongqi Street business district can meet all the needs of my weekend life." Zhou, who is a sophomore in Changchun, said that although the school is quite far away from here in Jingyue High-tech Zone, she and her classmates are still willing to come here and immerse themselves in the slow-paced "new fireworks" here from morning to night.
Similarly, in Changtuo 1958, there is not only the industrial style of old Changchun but also its own Internet celebrity temperament, a unique bookstore, an industrial sculpture with a metallic texture, a brick house with a sense of age, an indoor large children's playground, and fragrant food, which perfectly integrates the historical heritage with the trend of fashion, and has become one of the good places for citizens and tourists to go for leisure and vacation after tea and dinner, and on holidays.
Weifeng East Sinking Square, Green Park Tram Theme Market, Beijing Street West Historical and Cultural District...... New scenes and new markets are frequent, and Changchun, while highlighting the new trend, makes the "new fireworks" exude a strong attraction, allowing tourists to find a sense of belonging and the joy of life in Changchun.
The historical and cultural district of Beijing Dajie West integrates cultural elements, with a sense of age and fashion, and is full of creativity
Grab the traffic
Leading the way in a new way of living
When the "purpose" of travel trumps the "destination", tourists are no longer satisfied with just checking in and taking pictures in front of landmark buildings, but are more willing to pay for the content that "can constitute a special experience of life", the fireworks of the city with cultural heritage, and the current texture of returning to the true life, so as to deeply experience the daily life of a city and feel its unique cultural atmosphere and humanistic feelings. Because of this, following the special forces tourism and City walk, returning to the essence of life and looking for "fireworks" has become a new trend in tourism. The gradual rise of the "new pyrotechnic" tourism mode has brought more opportunities for urban development and has become a "new password" for the growth of urban traffic.
So, how should Changchun develop to adapt to this new trend of reshaping the cultural tourism industry?
Some people in the tourism industry believe that if they want to seize the traffic password of "new pyrotechnics", they must continue to build a theme block of "art + life" and redefine the morning and evening markets.
In terms of creating a theme block, you can deeply explore the history and characteristics of the block, retain the fireworks of life, and have the convenience of a modern block, so that fireworks and exquisite life are intertwined. In addition to the function of the market itself, the morning and evening markets should implant more new scenes such as social interaction and experience, so as to become a composite place that is both down-to-earth and elegant and vulgar. At the same time, the warm and hospitable citizens of the city are also the key to adding to the city's fireworks.
Nowadays, a city attracts tourists not only the gorgeous buildings and scenic spots in the city, but also the fireworks are not limited to the market food, if you want to seize the "new pyrotechnicism" flow, we should continue to strengthen management, and at the same time let the market and culture, entertainment and other formats integration, enrich the cultural connotation of products, drive industrial innovation and development, form more consumer clusters, and lead a new way of fashion life.
Source: Changchun Political Affairs