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How to combine the traditional intangible cultural heritage "rolling lamp" with modern lamps? How can the traffic pressure around the school be alleviated? How do clothes sense the emotions of the body? Recently, the highly anticipated exhibition of outstanding works of the 10th "Zijin Award" Cultural and Creative Design Competition was launched at the Jiangsu Grand Theatre.
△ Exhibition entrance
The competition is divided into five special competitions, with a total of 35,921 entries registered, and 601 entries stood out after selection. At the exhibition site, the gold, silver, bronze and some excellence award works were collectively unveiled, allowing the audience to experience the collision of traditional aesthetics and contemporary life elements, and get a glimpse of the future life.
A decade in review
From 2014 to 2024, the "Purple Gold Award" is growing
Walking into the exhibition hall, the "Ten Years of Picking Up Light" exhibition area is very eye-catching, as if pulling people into a creative time and space tunnel. The circular exhibition area is like a time streamer, and the number of entries that has been rising over the past ten years has witnessed the growth of the "Zijin Award".
△ Retrospective of the past ten years
△ "Ten Years of Picking Up Light" exhibition area
In the past ten years, the "Zijin Award" has been like a collector of inspiration, bringing glittering ideas into the "treasure box". In the exhibition area, the 1st Cultural and Creative Product Design Gold Award "Daowu Workshop: Poetic Habitat Series", the 5th Cultural and Creative Product Design Comprehensive Competition Gold Award "Reincarnation", and the 9th Architectural and Environmental Design Competition Gold Award "Drifting Market" ...... Many excellent works over the years have caused the audience to "remember killing".
△ Cultural and creative product design comprehensive competition exhibition area
Traditional culture empowerment
Innovative design makes life full of rituals
Use modern building blocks to build ancient looms, experience the traditional loom technology and weaving process, and feel the science and technology and artistic aesthetics contained in ancient looms; The image of the time-honored Gusu brand "Caizhi Zhai" is designed as an anime little girl, dressed in Hanfu and wearing lotus leaves, simple and cute; The provincial intangible cultural heritage project Wuxi Paper Horse combined with cartoon IP to interpret the charm of traditional culture in a "younger" way...... the exhibition area of the "Cultural and Creative Product Design Comprehensive Competition" was very popular, and the audience was immersed in innovative whimsy.
△ Use modern building blocks to build ancient looms
In the exhibition hall, a group of simple and creative lamps and lanterns attracted a lot of visitors, which is the gold medal work of this competition, "Guangsheng Xiyu - dynamic light and shadow multi-angle interactive lamps based on the traditional rolling lamp structure", which integrates traditional waterwheels, bamboo dragonflies, rolling lamps and other elements to present a different kind of beauty.
△ Gold Award Work "Guangsheng Xiyu - Dynamic Light and Shadow Multi-angle Interactive Lamps Based on Traditional Rolling Lamp Structure"
Also winning the gold medal was the "Xie Fuchun Intangible Cultural Heritage National Cosmetics Product Innovation Design" authorized by Xie Fuchun, a "China Time-honored Brand" enterprise. On the booth, two sets of exquisite national style gift boxes, one red and one green, showed a fashionable and classical, exquisite and elegant temperament.
△ "Xie Fuchun: Innovative Design of Intangible Cultural Heritage Chinese Cosmetics Products"
Wu Yingyue, the author of the work, told reporters that they chose the shape of the ancient women's dressing box, extracted the brand logo "duck egg shape" as the unit symbol, and used the traditional Chinese lacquerware red removal process to restore the beauty of women's makeup with classic elements such as ancient Chinese gardens. Wu Yingyue said: "I hope that through the products we design, contemporary people can also experience the ritual sense of 'mirror appliqué yellow'." ”
Inspiration comes from all around you
Explore ways to renew, more beautiful and more lively urban and rural spaces
How to regenerate production and living spaces such as old factories, old parks, and old shopping malls? How can facilities such as metro stations, viaducts, interchange hubs, sewage treatment plants, garbage collection stations and car parks be renovated? A piece of design gives the answer. In the exhibition area of the "Architectural and Environmental Design Competition", the outstanding works of architectural design, landscape design, urban design, and art design of this year's "Zijin Award" were displayed.
△ "Architectural and Environmental Design Competition" exhibition area
In the exhibition, you can see the implantation of "100 poop twist boxes" under the urban viaduct, the construction of waste sewage treatment plants into water town markets, and the creation of "skywalks" in old streets and alleys...... One by one, the design responds to the proposition of the times, writes creativity on the land, and explores the way to open up urban and rural spaces to be newer, more beautiful and more lively.
The Modern Express reporter noticed that many of the designs that won the award this time were inspired by their surroundings and were very "down-to-earth". For example, the gold medal work "Tree-to-Tree Pick-up and Drop-off - Urban Post Station Dominated by the Renewal and Expansion of Old Campus Pick-up and Drop-off Space" is located at the entrance and exit of the Experimental Primary School (Jinshan Road Campus) of Suzhou High-tech Zone. While dispersing the flow of people, around 9 street trees, with trees as columns, a public rest station with rich space and suitable for all ages is built in an assembly way, so that parents can rest, the surrounding elderly can move, and takeaway brothers and other groups can rest.
△ "Tree-to-Tree Pick-up and Drop-off - Urban Station Dominated by the Renewal and Expansion of Old Campus Pick-up and Drop-off Space"
Get a glimpse of what life will look like in the future
Play with new technology and feel new forces
New fashion and life products closely related to people's lives have been unveiled, playing with new technology, allowing the audience to feel the most trendy new design forces.
In the "Industrial Design Competition" exhibition area, the gold medal work "Intelligent Lawn Mower Robot" is full of futurism. It is understood that this new borderless lawn mower solves the problems of traditional intelligent lawn mowers that need to manually install boundary lines and poor obstacle avoidance ability, and only takes 0.05 seconds to avoid and adjust the direction of travel in advance.
△ "Industrial Design Competition" exhibition area
△ Gold Award Work "Intelligent Lawn Mower Robot"
Cervical spondylosis, tenosynovitis, and lumbar muscle strain are common to many "office workers", but do you know? The clothes you wear on your body can also sense the emotions of your body. In the "Fashion Creative Design Competition" exhibition area, the gold medal work "Physical Emotion" shows a set of healing and comfortable "light outdoor" casual sportswear, which can perceive emotions and relieve stress. All kinds of creative works allow the audience to open their minds and immerse themselves in the ocean of creativity.
△ "Fashion Creative Design Competition" exhibition area
△ “Physical Emotion”
From design to implementation
Unlock more creative possibilities
Creativity that stays on paper is always a castle in the air, and only when the real question is done, the design work can "come to fruition". In the exhibition area of "Landing and Transformation of Award-winning Works", Yuan Ziyu bookmarks, 12 Kunling coaster sets, and "A Bowl of 'Book' State Noodles" cultural and creative gift box ...... Many previous excellent transformation works came to the scene, allowing the audience to see the transformation of excellent creative design from "works" to "products".
△ "Landing and Conversion of Award-winning Works" exhibition area
△ Yuan word healing
In the exhibition area of the "Public Welfare Communication Design Competition", award-winning works such as "Disappearing Handwriting" and "Gaze Series" attracted the audience to stop and watch, and they conveyed the Chinese character culture, conveyed the feelings of the family and the country, and pursued the ideological essence and moral essence of the excellent traditional Chinese culture in the form of high-quality images.
△ "Public Welfare Communication Design Competition" exhibition area
It is worth mentioning that at the exhibition site, the "Zijin Award" also linked with Nanjing University of the Arts and Moutai Dream to display some of the award-winning works of Nanyi participating in the Zijin Award, some works of the Nanyi 520 Show and creative works of the Moutai MBD Competition.
△ Zijin Award X Nanyi Moutai Exhibition Area
Modern Express/Modern + Reporter Song Jingwei/Wen Gu Wei/Photo