Cialis plans to acquire trademarks and patents related to Wenjie for 2.5 billion yuan, and Huawei responded

Lead

Recently, it was reported that Cialis Group intends to acquire Huawei's Wenjie and related design patents for 2.5 billion yuan, after Huawei and GAC Group jointly established GAC Huawei Intelligent Vehicle Technology Co., Ltd., and operated Huawei Zhixuan and Phoenix Motors respectively.

As one of Huawei's smart car brands, Wenjie's trademark was transferred by Huawei to Celis Group, which attracted widespread attention from the outside world.

In response to this matter, both Cialis Group and Huawei have responded, so what is the significance of Huawei's transfer of the Wenjie trademark to Cialis Group?

Cialis acquired Wenjie for 2.5 billion yuan.

The New Year's Day of 2022 is just coming to an end, but Wang Zhenhua, chairman of Cialis Group, accepted the important task of acquiring the Wenjie trademark.

What does a trademark look like?

Why was it transferred by Huawei to Cialis?

Just as the trademarks used in Huawei's autonomous driving solutions currently displayed at the Guangzhou Auto Show are the same, they are all one word, which is composed of two arcs.

The Wenjie trademark also looks like a relatively simple word, but it is unique.

The outside world generally believes that this trademark is relatively "heavy" in the field of car manufacturing, and it is also very fashionable, so it is also very popular with some young people.

However, it was not until November 14, 20 that Huawei licensed the right to use the Wenjie trademark from Huawei to Shenzhen Huazhibo Automotive Technology Co., Ltd., which is owned by Cialis Group.

According to this transfer, the outside world judges the approximate figure of the transfer amount, and the value of the transfer is about 2.5 billion yuan.

At the same time, Huawei has also transferred dozens of trademarks and patents related to the question to Celis Group.

Cialis Group spent a total of 2.5 billion yuan to acquire the word trademark and related design patents, these transferred questions and patents belong to the automotive field, so some netizens are also surprised by this, at the beginning they thought that Huawei was going to build a car, but then Huawei announced that it would not make a car, and transferred its own trademarks to Cialis, which also knows Huawei's "do not make cars" strategy.

Huawei's spokesperson also expressed his position on this: "Huawei will continue to support the development of Celis products, and Huawei does not make cars, but really supports intelligent car technology."

Although Huawei has made an announcement: not to make cars, the investment of 2.5 billion Cialis has benefited a lot, at present, Cialis Borui GE, Cialis Boyue and other models have a high market share, with Cialis previous senior accumulation in the automotive industry, it is expected to ask the world to hit the world.

Huawei does not make cars, but focuses on technical support.

Whether it is Cialis or Huawei, both companies have strong strength in the smart car industry, and Cialis has a lot of experience in car manufacturing and has relatively strong production capacity.

Huawei has integrated the high-quality resources and technologies of major manufacturers, and leveraged its previous experience in communications, cloud, and other fields to provide strong technical support for smart cars.

The process of Huawei's continuous transfer of trademarks to Celis is enough to reflect that Huawei's strategy in not manufacturing cars is very clear.

Their focus on smart car technology is evident in their strategic attitude.

Continuously transfer the trademark of the means of transport to the automaker.

With the cooperation with 14 joint venture companies, Huawei is not only licensing Huawei trademarks to partners, but also sublicensing trademarks for whole vehicles.

With Huawei's increase in automotive intelligence, they put forward the strategy of "not making cars, not making cars", which clearly shows that the company no longer produces cars, and from a strategic point of view, it can be seen that Huawei specializes in the research and development of core technologies such as AI chips and solutions for smart cars.

This decision is also constantly leading a new era, and one point is that the mainland automobile industry urgently needs technological upgrading and development.

In the process of industrial development, what is most lacking is the core technology with independent innovation and R&D capabilities, and these key technologies need to be supported by technology companies.

In the development of the automobile industry in the mainland, it is necessary to break the traditional way of thinking, and it is necessary to absorb some ideas and some experience extensively to promote the continuous development of the automobile industry in the mainland.

The industry urgently needs the upgrading and development of technology, which has also become a new development trend, and it is also an industrial trend that the majority of emerging technology companies are keen on in this field.

In the direction of innovation and technology, we can see that countless outstanding enterprises and technology companies in mainland China are keen to cooperate with some vehicle manufacturers to carry out technology research and development.

And contribute to the development of the entire automotive industry.

"Don't make cars" is a form for the development of the mainland's automotive industry, and Huawei's strategy is clear, they will strengthen their technology output in the field of smart cars, and act as a partner for car brands and OEMs.

This also means that they will assist and provide some technical support, and provide vehicle manufacturers with certain Internet of Vehicles services, communication and other technologies.

And there is more room for cooperation, which can also enable OEMs to apply their core technologies to practice, creating a new situation for the mainland automotive industry.

Huawei's smart mode.

Huawei's trademark is constantly being sublicensed, and with the 2.5 billion yuan transfer of the Wenjie trademark by Cialis, Huawei is also constantly transferring its trademark.

Behind the transfer of the trademark is to constantly clarify its own positioning, and constantly promote the intelligent selection model, which is also a new business model.

This model is a kind of intelligent technology output and brand cooperation, which is the cooperation between Huawei and vehicle manufacturers, and it can also be seen from the price of the acquisition of the Wenjie trademark from Cialis, which is also a consideration for Huawei to continuously transfer trademarks and maximize the realization of value.

The trademark transferred by Huawei will further strengthen Continental's innovation capabilities in the automotive industry.

Huawei's technology output and brand cooperation can be better developed.

Huawei's move to be open and more focused on smart car technology will also enable Celis to develop better among automakers in mainland China.

With the continuous transfer of trademarks, Huawei's partners have become more unified, which is also a manifestation of Huawei's continuous openness, making cooperation more conducive to the development of the automotive industry in China.

As an enterprise engaged in the automobile manufacturing industry, Huawei has a large amount of capital investment, continuous investment in personnel, continuous improvement and polishing, and the industrial chain that needs to be contacted is also very extensive.

With the continuous development of the automotive industry in China, more and more enterprises also need to develop in this field, and they need to continue to forge ahead, so as to continue to move forward and contribute more to the development of China's automobile industry.

Only by continuous independent innovation can we follow the pace of the world, enter the world stage faster, and show more people the industrial strength of the mainland's automobiles.

epilogue

Huawei continues to transfer its trademark to Celis, and is also providing more cooperation opportunities for OEMs, and making the development of the continental automotive industry better through continuous innovation.

Huawei's continuous transfer of trademarks also shows that Huawei has a strong innovation ability, which provides more new opportunities and new paths for the development of the automotive industry in the mainland.

Huawei's continuous innovation has also made the automotive industry in China more exciting and contributed to the development of the automotive industry in China.