On July 1, the 25 models of ZEEKR X were officially announced, covering two versions of the five-seat sports version and the four-seat Rubik's Cube version, further enriching consumers' choices. Since its launch in April last year, the Zeekr X has not only shined in the domestic market, winning the 2023 Chinese luxury brand compact model sales championship, but also has been enthusiastically sought after worldwide. In particular, in May this year, ZEEKR X received a double five-star rating from Euro-NCAP and Green-NCAP, which is the highest score among all products and brands since the implementation of the new regulations in 23, highlighting its excellent safety and environmental performance.
The release of the Zeekr X has brought remarkable surprises in several aspects. First of all, in terms of body color, in addition to retaining the original classic colors such as Paris brown rice, California pink, Hangzhou green and Suzhou ink gray, a new vibrant new color of Miami orange has been added, inspired by the sunshine of Miami Beach, adding a unique charm to the car. ZEEKR X strives for perfection in the selection of car colors, each color has been carefully screened and strictly colored, and the color difference control far exceeds the industry standard, making the car more exquisite.
In addition to the exterior, the ZEEKR X has also put a lot of effort into the interior and configuration. The vehicle is equipped with a facial recognition door opening system, which makes keyless travel possible; The function of automatically closing the door when the brake is pressed improves the convenience of use. In terms of interior, rose gold accents and zinc alloy metal materials complement each other, and the master design team has created a simple but not simple interior space. The co-pilot's 0-gravity seat can perfectly restore the most comfortable lying angle of the human body, and with the triple temperature control refrigerator that is standard in all series, it brings the ultimate comfort experience to the driver and passengers. At the same time, the design of the central control screen that can be operated with four fingers and one swipe allows the driving and entertainment needs of the main and co-pilots to not interfere with each other, further enhancing the sense of technology and practicality in the car.
At the software level, ZEEKR X is equipped with the new OS 5.2 system, which adds more than 30 functions through OTA updates and optimizes more than 100 details. The introduction of HMI 3.0 interactive design with a unique L-shaped layout makes operation more convenient. The system has carried out immersive processing for five major scenarios: vehicle control, charging, rest, car washing, and pets, bringing users a richer visual experience and interactive experience. The optimization of the head-up display and navigation function of the HUD allows the driver to obtain navigation information without looking down during driving, which greatly improves driving safety. In addition, the newly upgraded EVA intelligent voice assistant supports more vehicle control commands and voiceprint recognition technology, making voice interaction in the car more free and controllable.
When it comes to security, the Zeekr X also performs well. As a global vehicle, it has been designed with global regulatory requirements in mind and has undergone extensive crash testing. A number of tests exceed global standards to ensure maximum protection of occupants in the event of a collision. At the same time, the vehicle is also equipped with advanced safety features such as the unique passenger FOX bag airbag in the same class, providing more comprehensive protection for the driver and passengers.
In addition to the excellent performance of the product itself, ZEEKR X has also launched an unprecedented limited-time promotion. Preferential measures such as a limited reduction of 21,000 yuan for the final payment make the price of the vehicle more affordable; The triple temperature-controlled island refrigerator and exterior car color worth 1999 yuan are also optional for free for a limited time; The 7kW smart home charging pile is also reduced by 1,000 yuan, and other benefits make consumers feel full of sincerity. In addition, other blockbuster models such as ZEEKR 007 also bring a wealth of limited-time discounts, providing consumers with more choices.
In this limited-time offer, ZEEKR 001 is also not to be outdone, and has launched up to 45,000 yuan of car purchase benefits, covering direct cash reduction, optional package discounts and a number of value-added services. Users can not only enjoy the benefits of immediate reduction on car purchases, but also have the opportunity to upgrade to a high-performance battery pack for free, so that the battery life is worry-free. At the same time, the limited-time free experience of the NZP high-speed autonomous navigation assistance system makes intelligent driving within reach, adding infinite possibilities to every trip. ZEEKR 007 not only provides up to 36,000 yuan of car purchase rights, but also includes a series of exciting value-added services. In addition to the NZP high-speed autonomous navigation assistance system for all models for life, users can also enjoy the customized interior, premium audio system and other optional packages of great value, making every drive a double feast of luxury and technology.
With the grand launch of 25 models of ZEEKR X and the launch of time-limited preferential policies for models such as ZEEKR 001 and ZEEKR 007, the ZEEKR brand is giving back to every user who loves smart electric travel with a richer product matrix and unprecedented car purchase benefits. Whether it is a driving enthusiast who pursues the ultimate performance or a luxury car fan who pays attention to the quality of life, you can find your own heart in the ZEEKR family.