Recently, Great Wall Motor released its sales data for June.
According to the data, Great Wall Motors sold a total of 98,080 cars in June, a year-on-year decrease of 6.55%, of which 38,104 units were sold overseas in June, that is, after deducting overseas sales, Great Wall Motors' domestic sales in June were less than 60,000 units. Among them, if only the sales of passenger cars are calculated, and the domestic sales of pickup truck models are deducted, then the sales volume of Great Wall Motors in the domestic passenger car field may be even more ugly.
Let's compare the sales data of Great Wall Motors last year and June this year, of which only the sales of the tank brand have increased.
Haval: 47,729 units were sold in June this year and 55,600 units were sold in June last year
WEY brand: 2,939 units were sold in June this year and 5,770 units were sold in June last year
Ora: 6,005 units were sold in June this year and 10,616 units were sold in June last year
Tanks: 26,059 units were sold in June this year, and 10,429 units were sold in June last year
Pickup trucks: 15,251 units were sold in June this year and 18,605 units were sold in June last year
Among the five brands, only the tank brand achieved year-on-year growth, and the other four brands all experienced year-on-year declines.
Of course, Great Wall Motors is not without good news. From January to June this year, Great Wall Motor's cumulative sales were 559,700 units, a year-on-year increase of 7.79%. Among them, the sales of new energy vehicles were 132,400, a year-on-year increase of 41.99%, and the sales in overseas markets were 201,500, a year-on-year increase of 62.59%.
To put it simply, Great Wall Motor's overseas market sales have increased significantly, especially in Russia, South America and other regions, Great Wall Motors has a very good sales performance in the local market. In addition, Great Wall Motors in the vigorous transformation of new energy, has achieved certain results, in the same period last year, the Great Wall new energy models cumulative sales of 93,225 units, this year increased to more than 130,000 units, Great Wall Motors plug-in hybrid models, Hi4, Hi4-T has become the main growth point of Great Wall Motors sales.
The biggest problem of Great Wall Motors is that in the domestic automobile market, the sales of Great Wall Motors have declined significantly, in June last year, the sales of Great Wall Motors were 104957, of which 25,000 were sold overseas, and after deducting overseas sales, Great Wall Motors' sales in China were about 80,000 units, and they fell to less than 60,000 units in June this year.
We must emphasize that Great Wall Motors' new energy products are still competitive, and Great Wall Motors' quality control is also better among its own brands, but the main problem is pricing, in addition, Great Wall Motors focuses on the SUV market, there is no volume of sedan products, only the Ora brand has several sedan models, and there is no unisex pure electric brand, resulting in Great Wall Motors' self-limitation.
Personally, I think that Great Wall Motors should launch new energy sub-brands, rather than let new energy products continue to be sold under the same brand as fuel vehicle products, such as Changan has Deep Blue and AVATAR, Chery has Star Era, ICAR, Geely has Zeekr, GAC has Aion, Great Wall Motor's Ora brand focuses on the female market, Wei brand currently only has multi-gear DHT plug-in hybrid models, should we launch a separate pure electric brand with wider universality, of course, Great Wall Motors management has their own considerations, they stand at a higher height than us, Then we can only wish Great Wall Motors good luck.