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From January to May 2024, the domestic market shipped 122 million mobile phones, a year-on-year increase of 13.3%.
Recently, data released by the China Academy of Information and Communications Technology showed that in May 2024, 30.329 million mobile phones were shipped in the domestic market, a year-on-year increase of 16.5%, of which 25.531 million 5G mobile phones, a year-on-year increase of 26.6%, accounting for 84.2% of mobile phone shipments in the same period.
Shipments and proportion of 5G mobile phones in the domestic mobile phone market
From January to May 2024, the domestic market shipped 122 million mobile phones, a year-on-year increase of 13.3%, of which 102 million 5G mobile phones, a year-on-year increase of 20.3%, accounting for 83.9% of mobile phone shipments in the same period.
In May 2024, 49 new models of domestic mobile phones were launched, a year-on-year increase of 53.1%, including 27 5G mobile phones, a year-on-year increase of 145.5%, accounting for 55.1% of the number of new mobile phone models listed in the same period.
The number of new models of domestic mobile phones on the market and the proportion of 5G mobile phones
From January to May 2024, 179 new models of domestic mobile phones were listed, a year-on-year decrease of 1.1%, of which 98 were 5G mobile phones, a year-on-year increase of 25.6%, accounting for 54.7% of the number of new mobile phone models listed in the same period.
From the perspective of brand composition, in May 2024, domestic brand mobile phone shipments will be 25.301 million units, a year-on-year increase of 12.8%, accounting for 83.4% of mobile phone shipments in the same period; 46 new models were listed, a year-on-year increase of 48.4%, accounting for 93.9% of the number of new mobile phone models listed in the same period.
Domestic brand mobile phone shipments and proportion
From January to May 2024, domestic brand mobile phone shipments were 102 million units, a year-on-year increase of 18.8%, accounting for 83.4% of mobile phone shipments in the same period; There were 166 new models on the market, a year-on-year decrease of 1.8%, accounting for 92.7% of the number of new mobile phone models on the market in the same period.
From the perspective of domestic smartphone development, in May 2024, smartphone shipments will be 28.60 million units, a year-on-year increase of 13.5%, accounting for 94.3% of mobile phone shipments in the same period; There were 37 new smartphone models, a year-on-year increase of 37.0%, accounting for 75.5% of the number of new mobile phone models launched in the same period.
Domestic smartphone shipments and proportion
From January to May 2024, smartphone shipments were 115 million units, a year-on-year increase of 11.1%, accounting for 94.4% of mobile phone shipments in the same period; There were 130 new smartphone models, a year-on-year decrease of 17.7%, accounting for 72.6% of the number of new mobile phone models launched in the same period.
In the first half of the year, the mobile phone model popularity list
According to the latest model popularity list released by Ku'an in the first half of the year, OnePlus 12 ranks first with an ultra-high heat of 14435W. It is followed by the Samsung Galaxy S23 Ultra in second place with 9689W and the iPhone 15 Pro Max in third place with 9545W.
The OPPO Find X7 Ultra ranked fourth with 8326W heat, followed by Realme GT5 Pro and vivo X100 Pro with 7894W and 7320W respectively, showing the strong strength of domestic mobile phone brands. iQOO 12, as a sub-brand of vivo, ranks seventh with a popularity of 7210W, which should not be underestimated.
Xiaomi's two flagship models, the Xiaomi 14 and Xiaomi 14 Ultra, ranked eighth and tenth with 6999W and 6347W respectively, once again proving Xiaomi's strong competitiveness in the smartphone market. OnePlus's other model, the OnePlus Ace 3, ranks ninth with a heat of 6748W.
In addition, statistics from research institute Counterpoint show that during the 618 promotion period in 2024, China's smartphone sales will increase by 6.8% year-on-year. Most vendor discounts this year are similar to last year, with Huawei being the biggest winner, driven by new 5G products, with sales up 42.4% year-on-year. The agency said that this year's 618 period lasted longer than ever from May 20 to June 20, which also contributed to the growth of sales this year.
During the 618 period, Huawei had the smallest discount on smartphones, but it was still popular; Vivo had the second largest growth rate, with sales growth of 13.6% year-on-year, with sales growth during the period with the high-end vivo X100s series, affordable Y200 series, iQOO Neo 9s Pro, vivo S19 series and other models.
Xiaomi's sales increased by nearly 12.6% year-on-year, mainly due to discounts of up to 1,000 yuan and higher sales of mid-to-high-end smartphones. Xiaomi's Redmi K70 model was the best-selling domestic mobile phone product during this period.
Honor's sales increased by 4.3% year-on-year, and in addition to providing significant price cuts, it also launched popular cost-effective products such as the mid-range Honor 200 series and the Honor X50.
Apple's sales increased 2.7% year-over-year, thanks to stronger promotions than ever and an extra week of promotional time compared to 2023. Apple offers the biggest discount ever this year, up to 618 yuan, up to 2350 yuan, to attract consumers.
According to JD.com data, Apple won the smartphone sales championship during the 618 period, and the iPhone 15 Pro/Pro Max models won the top two sales lists at the same time.
Counterpoint said it expects a low-single-digit percentage year-on-year growth in 2024 given the recovery of China's smartphone market so far this year.
After nearly two years of trough, global smartphones are expected to usher in a new wave of recovery in the second half of this year, with the help of AI applications.
Among them, Apple's iPhone 16 series and Google's Pixel 9 have attracted the most attention from the outside world, driving the performance of mobile phone supply chains such as Da Liguang, Hon Hai, TSMC, and WIN Mao.
According to the latest report by IDC, a research institution, global smartphone shipments are expected to increase by 4% year-on-year to 1.21 billion units this year, and will grow by another 2.3% next year, with an annual growth rate of single digits from 2026 to 2028, and a compound annual growth rate of 2.3% from 2024 to 2028.
The research agency pointed out that the two major factors that have pushed the global smartphone back to the growth trajectory are the active introduction of AI applications by various brand manufacturers to attract consumers to pay for it, followed by the continuous increase in the penetration rate and penetration rate of 5G, and many users have successively converted 4G mobile phones to 5G mobile phones.
Industry insiders pointed out that 5G is an irreversible trend, and so is AI, and all flagship models are bound to have AI generative functions or applications from this year, otherwise it may be difficult to attract consumers' willingness to buy machines.
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