Those who have learned about European and American fashion or entertainment must be familiar with the name Kate Moss .k. Moss.
Kate Moss
Perhaps the first understanding of her by the Chinese people, in addition to the title of supermodel, is also because of her other identity, Depp's ex-girlfriend. At that time, it was also a male talent and a female appearance, oh no, it was a male appearance and a female appearance~
Depp was so handsome back then
There is love in the eyes
In the 1990s, when the concept of supermodel was first defined, there were five top models in the world. These five people are all well-known figures in the fashion industry.
For the next 10 years, it seemed that only Kate Mousse had caught up with the fashion altar that was on the way downhill at that time. (Of course, this is not the catwalk, there are still many excellent super models, such as the editor's favorite Ji Niangniang)
Kate Moss was a veritable fashion icon, and until now, not many people can deserve the title of icon.
Kate Moss, born in London on 16 January 1974, made her official debut in 1988 at the age of 14.
She was not a great beauty, and even at the beginning few people thought she was a beautiful woman. Kate Mousse's facial lines are flattened, a silent face, without too many expressions. She has never hidden the freckles on her face, her small spots and indifferent eyes, always making people feel the strong vitality behind the clothes.
But in the mid-1990s, the fashion world was whipping up a whirlwind of minimalism and pathological aesthetics, and some imperfect features of Kate Mouss itself gave the fashion industry an inspiration. She gave the fashion industry a unique inspiration and met the demands of the fashion industry at that time.
Therefore, her popularity, red to purple, has her personal factors, and more appeals of the background of the times.
Kate Mousse has an outstanding sense of lens and personality, she is unpretentious, blending fashion with herself, inadvertently creating a feeling, an atmosphere and fashion. She can trigger more fashion thinking and inspire designers to create more creative inspiration. When she appears frequently on the runways of Pirate Grandpa, Grandma Xiang, and saint Laurent, you will know what she means to these design masters.
chanel 1993
chanel 1999
John Galliano ss 1996
Saint Laurent 1993
These 90s design gurus are discovering the power of those unique, stylistic, bold, and piercing hearts. Beauty is too easy for the fashion industry, and the discovery and display of style is difficult to find.
Saint Laurent advertisement
saint laurent fw 1994
And it is such a figure on the altar that has been in the storm for 30 years. The latest news is that she helped Kim Kardashian's personal lingerie brand SKIMS campaign.
skims 2021
Kim Kardashian is definitely not a female classmate without a name. The story of the Kardashian family can be said to last for three days and three nights, if you use a few adjectives to this family, then there are: luxury, internet celebrity, traffic, hype, gossip A few words are enough to summarize.
The Kardashian family
In fact, the people of the United States do not have a friendly enough attitude towards this family, because they always appear in the image of family-style fat buttocks, and the luxurious and extravagant style of life seems to have not been so pleasing.
Group photo of the 2019 met gala family
Take a group photo with the richest man
But it is undeniable that in today's era of capital, the Kardashian family has achieved great success by relying on the operation of traffic. Successfully squeezed into the Forbes rich list and created his own fashion empire. Especially for kim Kardashian, the leader of the family, he has really earned several golden mountains under the capital operation in recent years
Digression: There was a pure gold toilet incident in the early years, talking about Kim's family [smile]
In addition to the 20-season family variety show "Keep Up with Kardashian" (with Kardashian), he also created the personal home underwear brand SKIMS. In the past, the promotion of a brand was still a consistent family swarm style, and the family sisters personally went into battle. The style is mostly like this:
Kim shot it herself
But now it's different, SKIMS has just officially announced the latest season of advertising, filmed by supermodel Kate Mouss, and the level of the entire brand has risen not a little.
I have to say that compared with the publicity photos of the previous family sisters, Kate Moss here seems to bring the brand to the road of the big name.
Many people do not particularly understand the operation of Kate Moss, after all, for such a high altar figure in fashion icons, the operation of the Kardashian brand is like you let Liu Wen and He Cong model for Zhang Dayi and Sydney's shop.
Kate Mousse also said in an interview that now women around her, including her mother and daughter, are wearing SKIMS, which is especially hot and very easy to wear.
Kylie promoted for skims
Many netizens are still actively looking for the reason for this wave of operations while they are puzzled, which can probably only be explained as checks are power
But if you look at this wave of publicity from a positive point of view, the Kardashian family is still constantly working hard to promote and strengthen their brand, and demands longer-term development opportunities.
In the past, Kardashian probably relied on public opinion to go to the cusp of the storm, and on the cusp of the wave, they did not stop, and moving forward forever is the fundamental way of survival of business
Then it seems that it is not so difficult to accept the Kate Moss ✖ SKIMS as a commercial promotion of a powerful alliance
Later, we will arrange a special topic to talk about this magical Kardashian family in detail, the story of the family sisters is really long and endless.
The meaning of the existence of this family is probably that it will always be the first place in the hot search