At the moment when the new energy vehicle market is surging, Hongmeng Zhixing has once again become the focus of attention in the industry with its amazing sales results. HarmonyOS Zhixing will deliver a total of 194207 vehicles in 2024, ranking first among China's new power brands in terms of sales in the first half of the year.
Hongmeng Zhixing's popular model luxury technology flagship SUV Wenjie M9 delivered 46,141 units in June, with a total of more than 100,000 units; The national SUV Wenjie new M7 delivered 18,493 units, ranking first among China's new power models in the first half of 2024; The new M5, a high-looking urban performance SUV, delivered 7,046 new cars in June, with a total of more than 10,000 units delivered; Hongmeng Zhixing's first smart sedan, Zhijie S7, delivered 2,995 new cars in June. This impressive achievement not only reflects consumers' high recognition of Hongmeng Zhixing's products, but also marks a solid step forward for Chinese auto brands on the road to premiumization.
The success of HarmonyOS lies not only in the excellent performance of its products, but also in its profound impact on the pattern of China's automotive industry. For a long time, traditional luxury brands such as BBA have dominated the high-end market, and the rise of HarmonyOS has completely broken this pattern. By providing higher quality and more intelligent products, HarmonyOS has successfully attracted the attention of a large number of consumers and made them re-realize the strength of domestic car brands.
The success of HarmonyOS is not accidental, and it is inseparable from Huawei's in-depth empowerment and quality pursuit. As the world's leading ICT solution provider, Huawei continues to invest in R&D in the fields of intelligent cockpit, intelligent electric vehicles, intelligent vehicle control, and intelligent automotive optical products, providing strong technical support for HarmonyOS Intelligent Mobility.
In terms of technical strength, Hongmeng Zhixing focuses on five autonomous and controllable intelligent technologies: intelligent driving, intelligent cockpit, intelligent electric, intelligent vehicle control, and intelligent networking, comprehensively crushing traditional luxury car brands that rely on suppliers to provide intelligent solutions, and properly existing the ceiling in the industry. For example, the HUAWEI XPIXEL smart headlights, HUAWEI DATS 2.0 dynamic adaptive torque system, and HUAWEI ADS 2.0 advanced intelligent driving system are based on more exploration of usage scenarios to meet more intelligent needs of users. In addition, HarmonyOS also has the industry's strongest OTA capabilities to continuously improve the user experience, truly realizing the definition of luxury with technology, and the key point of competing for hegemony in the luxury car market falls on technology and intelligence.
In terms of products, the product matrix is constantly enriched to meet the needs of different consumers, and Hongmeng Zhixing currently has a rich product matrix with the "Three Realms" as the core, and the models in various price segments are fully in line with the actual needs of users. The new national SUV Wenjie new M7 Ultra dares to change the rules and takes the lead in realizing the "rocket-like" delivery mode of listing and delivery, listing and volume, and mass production.
In addition, there are also the new M5 equipped with Huawei's ADS 2.0 high-end intelligent driving system as standard, the Zhijie S7 equipped with the Tuling intelligent chassis, and the long-term leader of the 500,000-level king - Wenjie M9, all of which are constantly changing the market's perception with scientific and technological strength and continuously helping the continuous growth of Hongmeng Zhixing's sales. It is foreseeable that Hongmeng Zhixing's first executive-level luxury flagship sedan, Xiangjie S9 and Wenjie M9, will form a "double 9" flagship combination to jointly impact the luxury car market above 500,000 levels.
In the future, HarmonyOS will continue to drive development with innovation and promote the transformation and upgrading of China's auto industry to high-end, intelligent and green. The success of HarmonyOS has set a new benchmark for domestic car brands, and we have reason to believe that under the leadership of HarmonyOS Zhixing, Chinese car brands will occupy a more important position in the global automotive market.