Introduction:
Dong Mingzhu VS Xiaomi Air Conditioner: A contest between "truth" and "wisdom".
In this scorching summer, a "martial arts conference" about the air-conditioning industry quietly kicked off, and the protagonists are the veteran Dong Mingzhu and the rookie Xiaomi of the air-conditioning industry.
No, Dong Mingzhu waved his hand and directly gave the Xiaomi air conditioner a "truth reveal", which instantly ignited the enthusiasm of the people who eat melons.
Let's take a look, what doorways and jokes are hidden behind this "Miss Dong's Fake Record"?
The showdown between the old and the new in the air conditioning industry, who is the real kung fu?
If your air conditioner is a martial arts master, Gree is like the Wudang faction, with deep internal skills and steady moves; And Xiaomi, like the beggar gang, is flexible and changeable, and is good at using strange tricks.
Dong Mingzhu's shot this time, directly pointing to the "status of the rivers and lakes" of Xiaomi air conditioner, to put it bluntly, is a contest between tradition and innovation, stability and agility.
Background of the event: The rookies challenge the old-timers
Xiaomi, the guy who was originally calling for wind and rain in the mobile phone industry, has quietly cultivated the "air conditioning cheats" at some point.
Its main focus is intelligence and cost-effectiveness, just like the little junior brother in martial arts novels, although he started late, he was clever, especially the set of "intelligent interconnection" kung fu, which made many young people call "really fragrant".
Xiaomi air conditioner, like a talking elf who understands your mind, with one look, it can automatically adjust the temperature, so that you can also feel the "intelligent gentleness" in summer.
And Gree, that is one of the "Southern Emperor and Northern Beggars" in the air-conditioning industry, Dong Mingzhu is the treasure of the town.
For decades, Gree has been deeply cultivating air conditioning technology, and each air conditioner is meticulously crafted and of high quality.
is like an old-timer in the martial arts world, with deep internal strength that can separate points from the air.
Dong Mingzhu's mantra, "master the core technology", sounds like the name of the martial arts cheats, which makes people have to be convinced.
Dong Mingzhu's "anti-counterfeiting" move
Technical question: Not all "nuclear" can be called core
Dong Mingzhu made a move this time, and directly pointed out that the so-called "core technology" of Xiaomi air conditioner is a bit bluffing.
She was like a referee at a martial arts conference, holding a magnifying glass in her hand, and said to Xiaomi: "Your 'smart core' is actually far from the real 'internal strength method'!" As soon as these words came out, the audience immediately exploded, some people nodded yes, and some people were unconvinced and argued.
The mystery of sales: who is the real leader of the martial arts alliance?
As for Xiaomi's claim of "No. 1 sales", Dong Mingzhu even opened directly, and the posture seemed to say: "Boy, don't brag here, on the status of the rivers and lakes, you have to take a look at my cultivation in the past few decades."
She emphasized Gree's market share and channel advantages, just like the winning general at the martial arts conference, and said confidently: "To compete in sales, it depends on who has more fans and whose territory is wide." ”
Netizens' "verbal sword"
Dong Pai fans: "Jiang is still old and spicy"
Dong Mingzhu's supporters are like a group of loyal disciples, who firmly believe that the quality of Gree air conditioners can stand the test of time, just like a family heirloom knife, the more it is sharpened, the brighter it gets.
Holding the banner of "durability" and "stability", they asked: "Although the intelligence is good, can it withstand continuous combat in the summer?" ”
Rice noodles fight back: "Rookies also have spring"
Xiaomi's fans are not to be outdone, they feel that the intelligent interconnection of Xiaomi air conditioners is like a light work in the new era, convenient and fast.
They laughed and said: "Old-timers, times have changed, and now is the era of the survival of the 'wise', and the air conditioner must not only be cool, but also able to speak and think." ”
Neutral: "To each his own, to each his own"
Of course, there is also a group of bystanders who are clear and neutral, who believe that the rivers and lakes are big, each has its own merits, and the needs of consumers are diverse, and they cannot be generalized.
They compared: "Choosing an air conditioner is like looking for a partner, you have to look at the right eye, and the one that suits you is the best." ”
The "technical sword" of the air conditioning industry
The "internal power" of the compressor
Compressor, the heart of air conditioning, Dong Mingzhu and Lei Jun (founder of Xiaomi) compare this internal strength.
Gree's compressor technology is like Joyoung's miracle, strong and solid; Xiaomi, on the other hand, has developed a set of light Lingbo microsteps, although not deep enough, but it has unique features in energy saving and intelligent control.
Smart Control: Who Understands You Better?
Speaking of intelligence, the remote control and voice recognition of Xiaomi air conditioner are like thousands of miles of sound transmission in the martial arts world, which is convenient and fast.
Gree is not far behind, although it started a little late, but it is also working hard to cultivate, and strives not to fall behind in intelligence.
Energy conservation and environmental protection: who is the hero of green rivers and lakes?
In the protracted battle of energy conservation, both have their own unique skills.
Gree's energy-saving technology is like the Luohan boxing of Shaolin Temple, which is solid and efficient; Millet is more like a disciple of the Carefree School, winning with lightness and agility.
Energy conservation is not only about the health of the planet, but also affects the pockets of consumers, and no one wants to lose this battle.
Cost-effective "abacus warp"
Price war: affordability is the last word
Price, Xiaomi air conditioner is like a civilian hero, attracting a lot of attention with a price close to the people; Gree, on the other hand, takes the high-end route, and although the price is high, the phrase "you get what you pay for" also makes many people pay for peace of mind.
Cost-effective balancing technique: the trade-off of martial arts cheats
For consumers, choosing an air conditioner is like practicing martial arts, not only considering the power of moves, but also the cost of cultivation.
On the balance of cost performance, everyone's weight in their hearts is different, some people pursue the ultimate experience, and some people pay more attention to affordability.
Brand image and marketing: master tricks, recruit to see the real chapter
Gree: Old brand, steady!
Gree's brand image is like Taishan Beidou in the martial arts, Dong Mingzhu personally went into battle and endorsed his own products, and his confidence and professionalism were convincing.
Gree's marketing, like its air conditioner, is steady and steady, not fancy.
Xiaomi: New thinking, tide!
Xiaomi is the "Internet celebrity" in the marketing industry, and every time Lei Jun appears, it is like bringing goods in a live broadcast, playing the "fan economy" flying.
The marketing of Xiaomi air conditioner is like a new move in the martial arts, which is novel, fast, and eye-catching.
The "butterfly effect" of industry competition
A boon for consumers
In this showdown between the old and the new, the ultimate benefit is those of us who eat melons.
Competition prompts enterprises to continue to innovate and improve service quality, so that we can enjoy more high-quality and low-cost products.
Spring in the industry
For the air conditioning industry, this is not only a challenge, but also an opportunity.
It's like a competition at a martial arts conference, which stimulates more sparks of innovation and promotes the development of the entire industry.
Epilogue:
Dong Mingzhu and Xiaomi air conditioner This "true and false" contest is not only a commercial competition, but also an in-depth discussion of the future of the industry.
Whether it is Gree's traditional stability or Xiaomi's intelligent innovation, it is an indispensable part of the air conditioning industry.
As for us consumers, we will sit on the mountain and watch the tiger fight, and choose the most suitable one for ourselves.
After all, although the air conditioner is good, what suits you is the "summer artifact" in summer.
As for the future, let's look forward to more surprises in the air conditioning industry!
What do you think about this?
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