Less than three months away from this year's Mid-Autumn Festival, some businesses have begun to prepare and develop the Mid-Autumn Festival mooncake consumer market. This year, walnuts, rattan peppers, ecological eggs, ham and other high-quality agricultural products from Hezhang County, Bijie City, Guizhou Province will once again become an important raw material for Guangzhou Panyu Hotel Co., Ltd. (hereinafter referred to as "Panyu Hotel") Mid-Autumn Festival moon cakes and dim sum.
Inspected Guizhou Hezhang Agricultural Product Development Co., Ltd
Explore the new model of "Hezhang Taste + Panyu Production".
Recently, the working team of Panyu Hotel, Panyu District Workers' Cultural Palace, and Guangzhou Duoyuan Fresh Food Co., Ltd. successively went to Hezhang County, Weining Yi Hui and Miao Autonomous County, and Jinsha County to carry out east-west collaborative consumption assistance work, visited and inspected Jinsha County, Weining County, Hezhang County, related enterprises, agricultural special product processing enterprise industrial parks, etc., and had discussions and exchanges with government departments and business people to discuss the cooperation between the east and the west.
Hezhang County is the "hometown of Chinese walnuts", "the hometown of Chinese cherries" and "the hometown of China's half summer", and the advantageous industries such as gastrodia and cola pigs are well-known inside and outside the province; Weining's artichoke, apple, ham, etc. are high-quality national geographical indication products. During the inspection, the work team conducted serious exchanges and discussions with local government departments and business people around Hezhang's walnuts, rattan peppers, gastrodia, ecological eggs, Jinsha's soy sauce wine, sauce vinegar, Jinsha Gong tea, Weining's artichoke, apples, ham and other high-quality agricultural products, and initially reached a purchase of walnuts, rattan peppers, ecological eggs and other agricultural products in Hezhang County as raw materials for moon cakes and dim sum fillings, and explored a new consumption cooperation model of "Hezhang taste + Panyu production";
Purchase Hezhang's walnuts, eggs, rattan peppers, gastrodia, Jinsha's summary wine, Jinsha Gong tea, Weining's ham, tartary buckwheat, artichoke and other agricultural products, and further explore the "Panyu state-owned enterprises, private enterprises + Hezhang, Weining, Jinsha resources" and "Panyu market + Hezhang, Weining, Jinsha products" and other models, strengthen the production and marketing ties between Panyu and the "three counties", promote Panyu state-owned enterprises, private enterprises and Hezhang, Weining, Jinsha related enterprises and various professional cooperatives to achieve deep linking, common development, and build a supply chain of agricultural products integrating production and marketing. Let the high-quality "Guizhou goods" of the "three counties" come from the Wumeng Mountains to the banks of the Pearl River, and continue to go out of the mountains and towards the Greater Bay Area, turning from "local products" to "golden phoenix".
Inspected Guizhou Hezhang Agricultural Product Development Co., Ltd
Inspect the Xiaohegou wholesale market in Hezhang County
Inspect the Hsu Fu Shaofen ham company
Inspect Weining County Qianhe Agricultural Products Co., Ltd
Inspect Weining Economic Development Zone Jiefeng Import and Export Trade Co., Ltd
The marriage of mountains and seas" The full moon is deep
This year, Panyu Hotel will launch a variety of new traditional Cantonese moon cakes such as five-kernel mooncakes, mini mooncakes, rattan pepper eight-kernel mooncakes, etc., which will deeply integrate traditional feelings with modern culture and rejuvenate the vitality of modern mooncakes. Among them, five-kernel moon cakes, mini moon cakes, rattan pepper eight-kernel moon cakes have determined the selection of walnuts, rattan peppers, eggs and other agricultural products from Hezhang County as raw materials for making moon cake fillings.
Panyu Hotel is a 44-year-old state-owned enterprise, and in recent years, it has made attempts in online sales of mooncakes and live streaming, and has done a good job. "This time, I came to Hezhang, Weining, and Jinsha to inspect the raw materials of moon cakes, walnuts, rattan peppers, eggs, etc., to find cooperation space, and use walnuts, rattan peppers, eggs and other high-quality agricultural products in Hezhang County to make raw materials for moon cakes. It is hoped that after the trial production of raw materials provided by the supplier in advance, the mooncakes and dim sum made with Hezhang agricultural products will be more fragrant and have a better taste. Zheng Haihui, deputy general manager of Panyu Hotel and general manager of Panyu Building, said.
Zheng Haihui said: "In addition to purchasing walnuts, rattan peppers, and ecological egg agricultural products from Hezhang's east-west cooperation area as moon cake raw materials, Panyu Hotel and Guangzhou Duoyuan Fresh Food Co., Ltd. will also work together to purchase Jinsha County's summary wine, Jinsha Gong tea, Weining County's ham, tartary buckwheat, artichoke, Hezhang County's walnuts, eggs, gastrodia and other high-quality agricultural products, so that consumers in Panyu Hotel can taste high-quality and delicious agricultural products from the east-west cooperation area, and help farmers in the east-west cooperation area increase their income." ”
Let the "Qian" goods "fly" into the homes of ordinary people in Panyu
Also accompanying this time is Jiang Huaming, chairman of Guangzhou Duoyuan Fresh Food Co., Ltd. The company began to enter the fresh food industry in 2020 and participated in the sales of Hezhang agricultural products in the counterpart area of Panyu in the east-west industrial cooperation.
Jiang Huaming said that Hezhang, Weining, Jinsha "three counties" beautiful mountains and clear waters, simple folk customs, after years of investigation and attempts, found that Hezhang's walnuts, eggs, rattan peppers, gastrodia, cola pig, Jinsha Gong tea, Weining County ham, tartary buckwheat, artichoke, apples and other agricultural products are really original, can be called the best ingredients, deeply loved by the citizens of the Guangdong-Hong Kong-Macao Greater Bay Area, in Guangzhou launched "Hezhang eggs", "Weining apples" and other brands. "We will make use of the advantages of our own distribution platform to further open the sales channels of special agricultural products in the 'three counties' through industrial assistance, promote the continuous increase in the income of farmers in the 'three counties', and help rural revitalization."
Jiang Huaming said: "With the responsibility of state-owned enterprises and the participation of private enterprises, I believe that the east-west collaborative consumption work will be able to do better, realize the docking of production and marketing, precise assistance, and strengthen the linkage of 'mountains and seas' with greater efforts and more practical measures." ”
Text/photo: Panyu financial media reporter Zhong Shiwei Ruan Hanbiao