Dong Mingzhu responded to "Xiaomi air conditioner sales first": It all depends on OEM, what is your technology?

Xinzhixun

2024-06-29 22:32Xinzhixun official account

On the afternoon of June 28, the 2023 Annual General Meeting of Shareholders of Gree Electric Appliances was held at the company's headquarters in Zhuhai. In response to some recent articles and short videos on the Internet saying that "the sales of Xiaomi air conditioners have surpassed Gree air conditioners", Dong Mingzhu, chairman of Gree Electric Appliances, made a public response.

Dong Mingzhu said that there have been many rumors fabricated on the Internet recently, and "we are constantly cracking down on fakes." She also asked, "Xiaomi said that it (air conditioner) ranked first, but it actually relies on other manufacturers to make products (OEM), what is your technology?" "Who is the first, consumers have a rod scale in their hearts."

In the face of fierce competition, Dong Mingzhu said that after launching a ten-year free repair service for air conditioners, Gree is considering launching a free repair service in the field of refrigerators and washing machines according to the service life stipulated by the state. In addition, Gree has applied the technology of flower fresh-keeping refrigerators to popular refrigerators.

In terms of internationalization, Dong Mingzhu believes that seizing the opportunity must be automatic. In the past two years, Gree has basically used its own brand for exports, and I believe that it will "go faster" this year. Gree's export business is growing, in addition to exporting household air conditioners, it also exports central air conditioners, refrigerators, washing machines, and began to export.

According to the data released by Gree, in 2023, Gree Electric Appliances will be sold to more than 190 countries and regions, and its overseas business will achieve operating income of 24.904 billion yuan, accounting for 12.21% of total revenue, a year-on-year increase of 7.02%, and independent brands will account for nearly 70%.

When asked about the continuous rise in the price of copper, a raw material needed for air conditioners and other products, some manufacturers have begun to use aluminum instead of copper, what does Gree Electric think? Dong Mingzhu responded that aluminum is not guaranteed in terms of durability and stability. Without a 100% guarantee, you can't replace copper with aluminum. Once there is a problem after sale, consumers are miserable, and enterprises are also miserable. "Therefore, we should resolutely use copper at the moment, and I would rather make less money."

Dong Mingzhu also said at the shareholders' meeting, "Last year many people said that it was the most difficult year (economically), but Gree has achieved the best performance in history, and since its establishment 33 years ago, it is the year with the highest profits and the highest tax payment." According to the financial report, in 2023, Gree Electric will achieve a total operating income of 205.018 billion yuan, a year-on-year increase of 7.82%; The net profit attributable to the parent company was 29.017 billion yuan, a year-on-year increase of 18.41%.

An investor asked: "What is the biggest challenge for Gree Electric in the next ten years and how to deal with it?" Zhang Wei, director of Gree Electric Appliances, believes that the most important thing for Gree Electric Appliances in the future is the cultivation of talents.

As the head of Gree Electric Appliances, Dong Mingzhu, who is 70 years old, has been in charge of Gree Electric Appliances for more than ten years, and has become the "business card" and "spokesperson" of Gree Electric Appliances with the enduring popularity around him, so the future development strategy and successor of Gree Electric Appliances have always been a topic of concern in the industry.

In this regard, Dong Mingzhu said frankly: "Many people will always think that I am an Internet celebrity, but it is not that I want to deliberately be an 'Internet celebrity', but that Gree's products are deeply rooted in the hearts of the people." If Gree's products are not good, can I become an influencer? It is with strong technical support that Gree can win the market. ”

"In the final analysis, this is the development path of Gree's firm independent entrepreneurship in the past 10 years." Dong Mingzhu revealed: "Maybe I will retire next year, but it's not okay to leave a mess for the people behind!" ”

Regarding the registration of some real estate companies in Jiangxi and other places in recent years, leading some people to think that Gree Electric has the problem of doing real estate, Dong Mingzhu responded that Gree Electric does not do real estate, and the establishment of real estate companies in some places is to realize the commitment of "one person and one suite" for employees. I hope that every college student will have a suite when they join Gree Electric after graduation, (but) they will leave the house when they leave Gree Electric.

Editor: Xinzhixun-Lin Zi

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