Tanyue: Over the past year, prices have dropped again and again, and the more you wait, the cheaper it gets

Car fans

2024-06-18 08:30Posted in Hebei Automobile Creator

Hello everyone, I am the sales consultant of FAW-Volkswagen, and I will talk about Tanyue today.

How are the sales? What configurations and colors are sold the most?

There are two FAW-Volkswagen 4S stores in the local area, and the store enters about 12 batches every day, and 3 out of every 10 customers come to see Tanyue.

Last month, 77 cars were sold in the store, including 15 Tanyue, and the younger brother only paid 1 unit, with a full commission of 300 yuan, and 800 if it was an installment.

There are 21 Tanyue cars in the store, of which 13 are 1.5T luxury PLUS advanced versions, with a guide price of 207,900, and the other 8 are 2.0T luxury PLUS advanced versions, with a guide price of 217,900. In terms of color, 14 are fierce stone black and 7 are polar white.

Although there is only a difference of 10,000 yuan, the best one to sell is the 1.5T version, and 6-7 out of 10 customers choose this one. In the past, everyone felt that the power of 1.4T was not enough, but after changing to 1.5T, the acceptance was high.

Who's looking at this car? What are car buyers like?

The customers who buy Tanyue are basically family cars, and the original intention is to choose a larger joint venture SUV, with 80% of male owners, of which 35% are replaced by old cars, and there is also a common point that they all feel that if there is only one car at home, they will not consider new energy.

The customer, Mr. Chen, has a Hyundai Elantra that has been driven for more than ten years, and he planned to change the car last year, during which he went to different stores and paid attention to Tanyue for a long time. His idea is that if you are tired of driving a car, you must change to an SUV, with more space and lower fuel consumption, and not pursue anything else. Mr. Chen is a successful waiting party, he really waited for nearly a year, and in this year, the price of Tanyue has indeed dropped again and again.

Until some time ago, when the manufacturer's replacement subsidy reached 10,000 and the national subsidy was returned to 7,000, Mr. Chen said in a very calm tone in WeChat: When the time comes, prepare a car for me, and I will mention it tomorrow. In the year of wait-and-see, Mr. Chen was unmoved by my various invitations and promotion skills, and when he decided to buy it, he did not hesitate at all, and finally proposed the 1.5T luxury PLUS that had been locked for a long time.

Tanyue had a discount of about 40,000 yuan last year, and now there are more than 50,000 discounts, and if customers do 60 installments of car loans, it can reach more than 60,000 yuan. The outside market can already do more than 60,000 discounts without installments.

Which model is the most compared? What are the reasons for choosing or abandoning it?

The competitors in the manufacturer's internal training materials are the Tiguan L, Rongfang, and CRV, which I used to say that were all games between popular models, but now they are almost rookies pecking at each other. The most contrasting store is the Tiguan L, which accounts for only 2 out of 10.

Everyone also understands the current situation, the impact of new energy is too great, whether it is Volkswagen or Japanese, who dares to say that they are very comfortable? If there are customers who can compare the same type of cars, they have already bowed to old tears, because more of them directly consider domestic cars, and they will not come to see the public at all.

The sales volume of our store is okay, and the sales of Toyota squatting at the door and smoking cigarettes next door have been replaced, and I don't know where I went before, and I never appeared again.

For middle-aged men aged 40-50, the Tiguan L is a car that cannot be bypassed by German SUVs, and the Tanyue and Tiguan L are also defeated by each other when compared.

Mr. Zhu is an engineer, and he would not set foot in the Volkswagen store because he wanted to buy a BMW X5. But the market has not been good in the past few years, and I haven't made any money, and my old car has been loosely rattled, so I plan to buy a cheap joint venture SUV to make a transition.

On the day I received Mr. Zhu, he asked where the Tiguan L was when he entered the door, and as soon as this came out, I entered the combat state at that time, and quickly guided him to see the Tanyue, saying that this car was introduced by the overseas version of the Tiguan, with higher configuration and lower price. Mr. Zhu said silently, and said for a long time that this is not a Tiguan.

I arranged for him to take a test drive again, and I was still very satisfied with the process, saying that the car was very good, and I would go to see the Tiguan L again. I shouted in my heart that you don't go, and I honestly said that I would contact you later and apply for a good price for you. I contacted Mr. Zhu when I worked overtime at night, but I had already set a Tiguan L, and it was said that the store over there also gave a great discount, because it was not easy to sell now, and the sales were also fighting in order to make up the number of tasks, plus Mr. Zhu originally felt that Tiguan L was more famous, and the two sides hit it off, and I was the only one who was injured.

Which configuration and purchase method do you choose?

Now the best thing to sell is 1.5T luxury PLUS, 6 out of 10 units sold are this configuration, the current full discount is 55,000, and the 60-period loan discount is 65,000.

The most difficult to sell is the 380 four-wheel drive two configurations, the price is high, you can buy a patrol with a little money, even if you can discount 70,000 yuan, you can't impress customers. The most difficult color to sell is tin lime, which is earthy in the words of customers.

Now the financial plan in the store is to go to the bank, and the loan of 8 percent is 10,000 yuan more than the full amount, with an annual rate of 4.8%, which means that if you borrow for 5 years, the total interest is 24% of the loan amount.

Let's budget for the full amount:

What are the complaints of customers after buying a car?

Tanyue's seat is too hard, uncomfortable to sit for a long time, and the sides are still bulging, and getting in and out of the car will rub against the thighs and buttocks. The material of the seats is not resistant to dirt, and even the show cars that we clean every day will get dirty after a long time.

Many customers think that the Tanyue is too short, and it is not worthy of the positioning of a mid-size SUV at all, and it does not look atmospheric.

The tyre noise is also noticeable, especially at high speeds.

How much does maintenance cost?

The regular maintenance cost is about 700 yuan, the maintenance cycle is 5000 km/half a year, and the change of fully synthetic engine oil is 10,000 km/1 year, which is recommended by the store.

What other things should I pay attention to when buying a car recently?

The subsidy for outstanding party members is 4,000, as of July 31.

Replacement subsidy of 10,000 yuan.

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