Altay on the TV screen is really a paradise.
Three generations of grandparents, plus the locals of a village, have no malicious strife and internal friction, and no involution caused by the anxiety of the times. Everybody wants to merge with the summer ranch with no internet, no signal, no gas and even no toilets.
In the words of a child, I naively hoped that this society should be so pure.
If you look back and look at the auto market, you will feel that some people have made a mess of the auto market, which should be about technology and quality. But if you look at the surface, there are still car people and car manufacturers who are very pure.
Great Wall Motors, which has just held a factory marathon, is as naïve as idealists in their truest form.
Through the marathon held by the Great Wall, I saw the Great Wall running; The posture of the Great Wall running is enough to be summed up by Li Ruifeng's "openness, innovation, health, and persistence".
The Great Wall is open, not just for you to eat donkey meat and burn it
If you want to choose a corporate song for the Great Wall, I think the phrase "the door of my house is always open, open arms are waiting for you" must be put in.
Great Wall was the first organizer to hold a marathon in a corporate factory, and it made its factory and test site public, as if to say, "It's too advanced to be displayed (no one else can imitate it anyway)." ”
In fact, the Great Wall has always faced the society and the public with an open and transparent attitude in the matter of building cars.
To take a very simple example, Great Wall even dared to broadcast its own shareholders' meeting live on the whole network. Wei Jianjun, Li Ruifeng and other executives have also opened accounts on new media platforms, making the movements of the entire enterprise open and transparent.
Why does the Great Wall dare to operate like this? Why dare to be the first in the world?
In fact, in the author's opinion, a very important reason is that the enterprises of the Great Wall can stand the test and the products can stand the test. From a certain point of view, the Great Wall has the characteristics of "advertising without advertising" in its own product dimension. The biggest marketing of the Great Wall is the word of mouth of consumers.
The author can be said to have "grown up" with the Great Wall, and I have heard that the Great Wall is of good quality since I was a child. And today, when we grow up, we have also witnessed the excellent quality of Wei brand, Haval, tank and other models.
When the Great Wall itself is good enough, it will become more open and transparent, which is actually an inevitable trend. Whether it is Wei Jianjun's opening of Weibo or the Great Wall shareholders' meeting to "open the door to talk", these not only do not hurt the Great Wall, but can form a topic, and in this era when traffic is king, the Great Wall can firmly hold it.
The Great Wall of Innovation, the driving force to run down
Li Ruifeng firmly said: "If we hold on a little longer, the dawn is just around the corner, because we are on the right path."
As an automobile manufacturer, Great Wall will inevitably need a moat for development. In the author's opinion, the biggest moat of the Great Wall is to be good at innovation.
In this fast-changing market, new technologies and products are being introduced almost every day. If car companies can't accelerate the pace of innovation, being caught up and eliminated will happen. In the past 40 years of development, Great Wall has never given up on its innovation plans.
On the technical side, in the process of years of gestation, Great Wall has actually created a strong global R&D system.
In the United States, Germany, Japan, Canada, India and other places, there are R&D centers and technology innovation centers. In China alone, Great Wall has 9 R&D bases and 5 software R&D centers. It can be seen that the Great Wall has invested a lot of manpower, material and financial resources in the research and development of new technologies.
And the result of high investment is high return.
On the drive side, the Hi4 hybrid four-wheel drive technology system created by Great Wall can be said to be the first in the world, and it is rapidly developing and growing in the technology market with the popularization of electric four-wheel drive. In the field of intelligence, Great Wall Coffee AI has achieved full-stack self-development in the fields of intelligent driving and intelligent cockpit. Among them, the Great Wall no-map NOA function has also officially completed mass production this year, becoming one of the few intelligent driving systems that support no-map intelligent driving and can be used nationwide.
When the Great Wall completes a series of scientific and technological innovations, the dividends of technology will inevitably promote the product system to roll forward.
Focusing on the field of SUVs, off-road vehicles and pickup trucks, Great Wall has brought a rich product category with intensive cultivation thinking.
6-cylinder hybrid off-road vehicle, 3.0T large-displacement pickup truck, Hi4 urban SUV...... Brand matrices such as Tank, Haval, Great Wall Pickup, and WEY helped Great Wall win the competition in the first half of the "marathon" with diversified and innovative products.
In the future, Great Wall will further complete the category innovation.
In this marathon, Great Wall chose the 8-cylinder engine motorcycle under the Soul Motorcycle brand to open the way, showing the dual advantages of Great Wall in the field of technology and product research and development.
The Great Wall, which is healthy and persistent, is bound to have greater stamina
Technology should be a powerful tool for the benefit of people and consumers, rather than a weapon for car manufacturers to make crazy money and cut leeks.
For this sentence, the Great Wall always remembers. Just like Li Ruifeng said: "In the flow whirlpool, Great Wall Motors must see the essence clearly, maintain concentration, walk on thin ice, and consolidate internal strength." ”
In fact, there is nothing wrong with this sentence, under the coercion of the big era, the pace of car companies is getting faster and faster. The data of public opinion flow and market share have become an important support for the development of enterprises. But there is one thing we must point out: the development of enterprises, what is really needed is not only data and quantity, but also quality.
Therefore, in this marathon attack on the Great Wall, this car company has done a very important thing, that is, "do something, do nothing". Great Wall will quickly follow up on actions that are conducive to market development and consumer experience, such as developing new technologies, such as creating better products.
However, the Great Wall will not participate in things that affect the healthy development of the market. For example, at the moment of price war, many car companies blindly pursue market share, and even begin to "lose money and make money". This does not bode well for the automotive market. Because the lower the price of the car, the lower the quality of the product, which will only affect the interests of consumers.
And Great Wall Motors can be regarded as a retrograde in the price war.
After the start of the price war in the auto market in 2023, many car companies have fallen into anxiety. However, the Great Wall adheres to the core logic of healthy development and high-quality development. In 2023, Great Wall's total revenue will exceed 173.2 billion yuan, a new high; In the first quarter of 2024, the net profit attributable to the parent company of Great Wall was 3.228 billion yuan, a year-on-year increase of more than 17 times, setting the highest revenue and profit in the same quarter in history.
From a certain point of view, the Great Wall's healthy development attitude of "doing something, not doing something" is essentially an insistence on long-termism.
And "persistence" is the fourth key word for the Great Wall to win this marathon.
The persistence of the Great Wall has actually been shown through the previous article.
Adhere to an open attitude, adhere to technology and product innovation, and adhere to a healthy and positive long-termism...... This series of actions makes the Great Wall like a marathon veteran: the biggest advantage is not how strong the body is, not how good the skills are, but the strength of his own willpower.
So how has the Great Wall survived over the years?
The author personally believes that the reason why Great Wall can stick to its position is that this car company really loves cars. Wei Jianjun debuted as the "Baoding Car God", and as a racing driver and car fanatic, he injected a unique creed of corporate behavior into the Great Wall. At the same time, the Great Wall people also regard their love for cars as a guideline, and inject infinite subjective initiative into their own beliefs.
Write at the end:
Nowadays, the underlying logic of the war in the automotive industry is actually a game of two core qualities: "simple and resolute" and "vanity and exaggeration". Obviously, the Great Wall represents the former. In the process of development, this car company has adhered to its true nature. This can actually be seen from the products of the Great Wall and from the hobbies of Chairman Wei Jianjun. Of course, the last thing I want to say is that keeping one's own authenticity is the most valuable quality in the current wave of automobile development. The Great Wall is really promising in the future!