In recent years, the global economic situation has been severe, the consumption power of groups has continued to decline, and at the same time, the cost of customer acquisition for brands has increased year by year, making it more difficult to attract new customers, repurchase, and growth, and business increment has entered a bottleneck. In 2024, major brands urgently need to strengthen stickiness and interaction with consumers, and the market may enter a new round of "stock war".
At the same time, from the perspective of the digital transformation stage of enterprises, global digital marketing may present a more global "people, goods and yard" structure, enterprises not only need to timely gain insight and layout of each group of people and scenarios that are most likely to generate consumption, but also need to establish a complete set of global and end-to-end marketing strategies and digital systems to help enterprises improve the efficiency of intelligent marketing decisions.
In the past few years, many companies have been trying to build "data middle-ends" and digital transformation systems such as customer data platforms (CDPs) and marketing automation platforms (MAs). But this year, we've seen more customers rethink and rethink their digital systems strategies and rethink how they can make a system truly deliver business value.
At the same time, we also noticed that although many customers in the digital transformation stage finally chose pure IT customized vendors, they found that they did not know how to use data intelligence to generate business scenarios after building the system.
It can be seen that compared with the "form" of digital transformation, enterprises are more concerned about the "results", whether data intelligence can empower business growth, whether there is actual effect, and what successful cases are provided for reference.
Based on such business pain points and actual needs, the report "Strategies and Practices of Data Intelligence Empowering Consumer Growth" came into being.
With 15 years of experience in digital marketing, the report is a leading provider of digital intelligence systems in China, and Deloitte, a comprehensive professional service organization, has also helped many enterprises achieve digital transformation and operation. Over the years, Shenyan Intelligence and Deloitte have cooperated deeply and practiced a large number of successful cases.
The report fully combines the advantages of all parties, and aims to analyze the pain points faced by enterprises in the development of digital marketing based on the insights of a large number of practical experiences of both parties, and provide self-evaluation reference and corresponding solutions for enterprises to improve their digital marketing services and capabilities.
Based on the in-depth and close cooperation experience between Deloitte and DeepEvolution, Deloitte's end-to-end integrated service model of "Advise-Implement-Operate" (A-I-O) is applied, combined with years of successful case experience in the digital transformation of retail, FMCG, automotive and other enterprises. The integrated solution from implementation to operation escort helps enterprises make global marketing decisions and practices.
Challenge Analysis Due to the differences in the actual situation, enterprises will encounter similar business challenges in the process of digital transformation, in the process of insight, implementation and application. Enterprises can quickly understand the shortcomings of their own digital transformation according to their actual situation.
Solution strategy At the same time, Deloitte has published the Deloitte Marketing Digital Capability Model in the report, which defines and classifies the digital maturity of enterprises from multiple perspectives, so that enterprises can quickly make a preliminary diagnosis of the current digital maturity level in 10 minutes according to the standard.
Case Practice: Based on the practical experience of Shenyan Intelligence and Deloitte's full-case solutions, the report lists several successful cases of digital transformation of enterprises with typical business structures, which are convenient for enterprise decision-makers to learn and reference.
"The answers to such challenges that enterprises will inevitably encounter in the process of digital transformation will be found in this report." "As a leading brand that has been deeply engaged in the field of enterprise digital transformation for 15 years, Shenyan will work with Deloitte to become an evangelist and solid partner for customers' digital transformation journey, helping more enterprises implement their digital transformation strategies as soon as possible and make data burst out with stronger vitality," said Huang Xiaonan, founder and CEO of Shenyan Intelligence. ”